Twitter Strategy for Real Recruiters

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  • Twitter Strategy for Real Recruiters

    1. 1. Twitter Strategy for real recruiters<br />ONREC Sourcing Summit Sept 14, 2010<br />
    2. 2. What are you trying to do?<br />
    3. 3. Your strategy depends on yoursituation.<br />Finding talent is hard (scarcity)<br />You’d better be good at this – spend time & $$<br />Automate the process<br />Jobis critical<br />Outsource or form a swat team<br />Don’t work too hard on this<br />
    4. 4. Why Twitter?<br />‘cuz everyone else is doing it<br />there might be untapped talent<br />looks like it might be fun<br />relationships r us<br />Twitter users match our demographics<br />
    5. 5. Some things to keep in mind before you dive in<br />Twitter might not be for you*<br />You might need to experiment, reset <br />You should probably work with legal, marketing, communications and other sordid characters*or, expect a few false starts<br />
    6. 6. You might not be an overnight sensation<br />
    7. 7. What can Twitter do for you?<br />
    8. 8. What can Twitter do for you?<br />Branding, awareness and reputation management<br />Build a talent community<br />Improve customer candidate experience<br />Research and competitive intelligence<br />Direct sales recruiting opportunities<br />
    9. 9. Brand, awareness & reputation management<br />Finding talent is hard (scarcity)<br />You’d better be good at this – spend time & $$<br />Automate the process<br />Jobis critical<br />Outsource or form a swat team<br />Don’t work too hard on this<br />
    10. 10. Build a talent community<br />Finding talent is hard (scarcity)<br />You’d better be good at this – spend time & $$<br />Automate the process<br />Jobis critical<br />Outsource or form a swat team<br />Don’t work too hard on this<br />
    11. 11. Talent Community?<br />Communication outside your ATS or formal process<br />Proprietary<br />Fluid (members opt-in, opt-out at will)<br />Contained (replenishing)<br />Three-way conversation possible<br />
    12. 12. Improve candidate experience<br />Finding talent is hard (scarcity)<br />You’d better be good at this – spend time & $$<br />Automate the process<br />Jobis critical<br />Outsource or form a swat team<br />Don’t work too hard on this<br />
    13. 13. Research and CI<br />Finding talent is hard (scarcity)<br />You’d better be good at this – spend time & $$<br />Automate the process<br />Jobis critical<br />Outsource or form a swat team<br />Don’t work too hard on this<br />
    14. 14. Direct recruiting<br />Finding talent is hard (scarcity)<br />You’d better be good at this – spend time & $$<br />Automate the process<br />Jobis critical<br />Outsource or form a swat team<br />Don’t work too hard on this<br />
    15. 15. How????<br />
    16. 16. Five Pillars of Twitter Recruiting Strategy<br />Build and promote your brand<br />Tweet your jobs<br />Proactively source talent<br />Develop long term relationships<br />Measure and communicate success<br />
    17. 17. 1. Build and promote your brand<br />Twitter background and avatar<br />Bio and URL<br />Content<br />Who will tweet?<br />What will you share<br />What won’t you share?<br />Consider PR and branding training<br />
    18. 18. GE “gets” it. Somewhat.<br />
    19. 19. 2. Tweet your jobs<br />Targeted<br />Job skill<br />Location<br />Timely<br />Format<br />length<br />Searchable<br />Hashtag<br />Mobile<br />
    20. 20.
    21. 21. Advanced Approach<br />
    22. 22. 3. Proactively source talent<br />Advanced search<br />Twitter lists<br />Events/hashtags<br />Get creative!<br />
    23. 23. Advanced Search<br />
    24. 24. X-Ray Search: site:twitter.com "software developer" (php or lamp) -job -jobs<br />
    25. 25. Real-Time Search Engines<br />
    26. 26. Use lists to curate groups of people<br />List your employees on Twitter<br />List your recruiters on Twitter<br />Create lists of experts in your industry/function<br />Keep up with the conversation<br />You don’t have to follow someone to include them on a list<br />
    27. 27. Searching Lists<br />
    28. 28. Search Twitter Directories<br />
    29. 29. Use lists to stay organized<br />
    30. 30. Hashtags – easy way to find relevant people/content<br />Looks like this: #onrec<br />Use a Twitter client or dashboard<br />Search for hashtag content<br />Save searches<br />Create your own hashtag<br />
    31. 31. Discovering hashtags<br />
    32. 32. Viewing hashtags<br />
    33. 33. 4. Build relationships<br />Your success depends on it. <br />If you don’t want to do this, get out of recruiting<br />Content, content, content<br />Editorial calendar<br />From online to offline and back<br />
    34. 34. Engage! Get people excited.<br />
    35. 35. Share awesome, original content<br />Include personal experiences<br />“Inside” your company, industry or function<br />Feature employees as much as possible<br />Share awesome photos and videos<br />Whitepapers, blog posts, articles<br />Promotions and awards<br />“How to”<br />News, providing it’s news<br />Integrate FB, careersite, youtube, etc.<br />
    36. 36. The almighty retweet<br />Increase exposure and attract new followers<br />Two-way:<br />Retweet great content<br />Make sure your content gets retweeted<br />Make sure you’re retweetable<br />Include links (bit.ly works best)<br />Tweet on Friday<br />Leave room for editorial<br />Shorten your tweet to 120 characters<br />Tweet it first! <br />Add “color commentary”<br />
    37. 37. Turn followers into candidates<br />Curate and tend to your lists<br />Research followers<br />Further refine list<br />Find other talent communities<br />Cross reference/leg work<br />LinkedIn<br />Blog<br />Google or Yahoo Profiles<br />
    38. 38. Developing deeper relationships<br />Proceed with caution<br />Direct sourcing<br />Respond with an @reply to get attention<br />Send specific DMswith call to action<br />Check out (or comment) on this blog post<br />Event invitation<br />Get offline!<br />No spam!<br />
    39. 39. 5. Measure & communicate success over time<br />Facebookfans, likes and shares<br />Twitter followers and retweets<br />Youtube views<br />Newsletter subscribers<br />Link popularity<br />RSS subscribers<br />Website traffic (plot campaigns)<br />Comments (and insights)<br />Traditional sourcing data<br />
    40. 40. Use a Twitter client to track metrics<br />
    41. 41. Get at me! Hire me!<br />email me: carmen@tweetajob.com<br />call me: 206.465.3205<br />tweet me: @peoplesharkor @tweetajob<br />FB me:www.facebook.com/Tweetajob<br />link: www.linkedin.com/in/carmenhudson<br />visit me: www.tweetajob.com<br />download preso: www.slideshare.net/Tweetajob<br />get our newsletter: http://eepurl.com/gsxT<br />

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