Twitter for Recruiting - Chicago SMA 2012


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  • Find talent, woo talent, close dealsNO 2x2No cussingPLEASE TURN ON YOUR PHONES
  • Shout out to sponsorsVelocity resourcesBloom & associatesDiceskillssurvey
  • Who’s using twitter
  • The world is moving faster – how do you keep up?
  • Radio stationCocktail party
  • You – as a radio station
  • Davis Harrison – emailThe internet
  • Twitter for Recruiting - Chicago SMA 2012

    1. 1. @#!$%*Why Twitter is Essential to World class Recruiting Organizations
    2. 2. Today• What’s the big deal?• Ok, so how do I get started?• How do I reach candidates on twitter?• What about spammers, scammers, evildoers & assassins?
    3. 3. @peopleshark
    4. 4. #SMAgc
    5. 5. Hello!
    6. 6. What’ s the big deal?
    7. 7. • 500 Mm registered, 127 MM active• 13% of internet users• 59% Women• 59% college degree• 51% age 34+• 54% mobile• 36% tweet at least once a daySource: Online MBA
    8. 8. Only old people use email
    9. 9. • Real-time search• Technology and ecosystem• Relevant conversations• Industry insiders and trendsetters• Organized chaos• Global, mobile, ubiquitous
    10. 10. Getting started
    11. 11. What’s your objective?• Listen, observe, learn, collect intelligence• Find candidates and prospects• Promote your employer brand• Participate fully, be part of the conversation• Post your jobs
    12. 12. Following• Be promiscuous• Go outside of your industry and interests• Follow celebrities, ceos & other notables• Follow companies , organizations & events• Follow the 39%
    13. 13. followers• Tweet interesting stuff and they will come• Follow and they will come• The number of followers isn’t all that important• Cultivating the right audience is important• Search out and target potential
    14. 14. Do this, not that• Use your name• Don’t lock your account• As a recruiter, combine the personal and professional• As a company, define your identity or “voice”• Authenticity, transparency,
    15. 15. tweets• Multiple topics, personal and professional• Track Most productive times of day• Respond, make friends• Give credit where credit is due• Share, share, share
    16. 16. retweets• Ensure that your tweets are retweetable• The auto retweet vs. the manual retweet• Add editorial comment• Curate good content, check links• Mind your manners, say thank
    17. 17. Findingcandidates and prospects
    18. 18. X-ray intitle:on shopify developer - job -jobs
    19. 19. lists• Create lists as a public service• Create private lists to follow candidates• Explore lists to find groups of candidates or prospects• Conference or event lists
    20. 20. hashtags• Used to organize or categorize tweets• Great for searching and connecting with specific audiences• Common job seeker hash tags #jobs, #job, #cityname, #positiontitle
    21. 21. Fear
    22. 22. Don’t be scurred• Work with pr, marketing and legal• Follow others, watch, observe, ask questions• Research, collect examples• the spammers & pron bots might follow you – it’s ok• Unfollow, if it gets weird
    23. 23. Didn’t we learn our lesson in the 90s?Source: Globalspec Report: Social Media Use in the Industrial Sector
    24. 24. Credit: Peter Shankman
    25. 25. If it gets out of control, tweet me• @peopleshark• @recruittoolbox••• on
    26. 26. Thank you!