Interactive Facebook           Workshop     Set up your business for         Success on Facebook                  #TSMPifw
What you will learn today... • Facebook Strategy • Facebook Orientation • Facebook Setup • Facebook Content
How Do You Catch A Fish?
Facebook Today...•   Monthly active users now over 900 million•   One in 7.7 people on the planet have a Facebook account•...
Part 1Facebook Strategy
Describe Your Business
Describe Your Business From Client’s View...
Describe Ideal Client’s Top 10...• Fears – what keeps them awake at night?• Wants – what do they want?• Needs – what do th...
Now prioritise these  into the top 3      issues
What are the   top 10 mistakesyour prospects makearound your product?
What is your primary business objective?                   • Build a list                   •   Sell products             ...
Track Your Results               Social Media Marketing Industry Report 2012
What is your ‘call to action’?                    •   Become a fan                    •   Drive traffic to website        ...
Cyclic Phase of Facebook MarketingImage courtesy of Wildfireapps.com
Social Media Marketing Strategy Plan                                    Where are you now?                                ...
Part 2Facebook Orientation
The Different Types Of Pages On Facebook• Personal Profile• Business Page / Fan Page / “LIKE”• Group Page / “JOIN”• Intere...
What’s the difference between...• Newsfeed• Ticker• Wall• Chat
Optimum Setup          Personal Profile                   Business PagePersonal Newsfeed                Page NewsfeedProfi...
Facebook’s Secret Treasure...     Facebook’s search function
To Message Or Post?Message = PrivatePost = Public** You can adjust on Personal Profile
Protect Your Private AccountTo prevent your account being hacked:• Set a secure password• Adjust your Account Settings – S...
Part 3Facebook Setup
Setting Up A Business Page Correctly    http://www.facebook.com/pages/create.php
The Importance of your Facebook Page Title • Try to keep it under 25 characters (FB Ads) • Use keywords that your customer...
What is a Vanity URL? • Short, neat URL for your Facebook Page    www.facebook.com/EasyOnlineMarketingForYou • www.faceboo...
Tips on creating a FB Business Page 1. Choose the appropriate Category 2. Use Keywords in your title of the page 3. Fill i...
Maximising Facebook Real Estate                                    New Cover                                      Image   ...
Maximising Facebook Real Estate
Timeline Images – Precise measurements  Cover image:        851 x 315  Profile Picture:    125 x 125  Thumbnail image:    ...
Rules For Cover Images   Get creative   Show people using your product     Price or purchase info ie: 40% off     Cont...
Creative Ideas - Theme
Creative Ideas – Extend your image to CTA
Creative Ideas – Sensation
Creative Ideas – Sense of Belonging
Creative Ideas – Identify
Thumbnails That Drive Traffic  Larger Thumbnails for Apps 111 x 74 pixels  Up to 12 Apps can be shown on your Timeline Pag...
App Thumbnails....Strategy
App Thumbnails....Strategy  • Click the top right hand corner of Thumbnail  • Click Edit Settings  • Click Change to edit ...
Custom Pages – where are they hiding?  Tabs are now called Apps  Custom pages have increased from 520 px to 810 px wide  N...
Custom Pages – where are they hiding?  Use Thumbnails for organic traffic  Use Facebook Ads for direct traffic  Test an...
Quick Results with Custom Pages...  Competitions/Promotions  Create engagement  Make it an attractive offer
Quick Results with Custom Pages...
Resources   Tabfusion.com – blog app ($30 for 3 years)   Pagemodo.com – DIY Custom FB Pages   Fiverr.com – Timeline graphi...
Introducing the “Marketing Mastermind Club”
Introducing the “Marketing Mastermind Club”   “Thanks so much for the brain-storming we did on my future outlook Julie.   ...
Introducing the “Marketing Mastermind Club”  I was floundering with my social media, doing a bit here and a bit there with...
Introducing the “Marketing Mastermind Club”  As a corporate consultant, providing executive coaching, change management, e...
Part 4Facebook Content
The KISS Principle     Keep It Significant & Sharable
Content Layout • Star Posts • Pin Posts • Add some history – change the date
Content Layout – Star (Highlighted) Posts
Content Layout – Pin Posts
Content Layout – add some history
Content Layout – add some history
Get your content auto-delivered                    www.google.com.au/alerts                    Enter your keywords in the ...
The difference between Marketing & Advertising             Marketing...            creates the desire       for the produc...
The difference between Marketing & Advertising            Advertising...       Assumes you already have      an interest a...
Examples of Marketing Posts       Summer is the peak time for bush-fires, so remember to clean up       any leaf matter ar...
Examples of Advertising Posts   Summer is peak season for bushfires and leaves on your roof are a   frequent cause of hous...
What to post...    •   Status updates (see 2 suggestions list)    •   Relevant videos    •   Photos – remember to tag peop...
Quote Sources   http://www.woopidoo.com/business_quotes/index.htm   http://www.brainyquote.com/   http://www.motivatingquo...
Increase Followers   •   Have a clear call to action   •   Suggest page to friends and ask them to refer   •   Use Faceboo...
Interactive facebook workshop 2012
Interactive facebook workshop 2012
Upcoming SlideShare
Loading in...5
×

Interactive facebook workshop 2012

368

Published on

Powerpoint slides from 1-Day Interactive Facebook Workshop

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
368
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
35
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Who here would like to have the tools to master social media? Do I have your permission to talk about a new product I am launching?
  • Interactive facebook workshop 2012

    1. 1. Interactive Facebook Workshop Set up your business for Success on Facebook #TSMPifw
    2. 2. What you will learn today... • Facebook Strategy • Facebook Orientation • Facebook Setup • Facebook Content
    3. 3. How Do You Catch A Fish?
    4. 4. Facebook Today...• Monthly active users now over 900 million• One in 7.7 people on the planet have a Facebook account• Monthly mobile users now total 488 million• 83 million users accessed Facebook solely from mobiles in March ‘12• 42 million “Pages” with 10 likes or more• Over 9 million Facebook “apps”• 3.2 billion Likes and Comments are posted daily• 300 million photos are uploaded to the site each day
    5. 5. Part 1Facebook Strategy
    6. 6. Describe Your Business
    7. 7. Describe Your Business From Client’s View...
    8. 8. Describe Ideal Client’s Top 10...• Fears – what keeps them awake at night?• Wants – what do they want?• Needs – what do they need?• What frustrates them?
    9. 9. Now prioritise these into the top 3 issues
    10. 10. What are the top 10 mistakesyour prospects makearound your product?
    11. 11. What is your primary business objective? • Build a list • Sell products • Increase brand awareness • Improve customer service • Increase engagement levels
    12. 12. Track Your Results Social Media Marketing Industry Report 2012
    13. 13. What is your ‘call to action’? • Become a fan • Drive traffic to website • Build a database • Increase referrals • Purchase product
    14. 14. Cyclic Phase of Facebook MarketingImage courtesy of Wildfireapps.com
    15. 15. Social Media Marketing Strategy Plan Where are you now? Where do you want to be?•Strengths: put your strengths here •Achievements for 3 successful years: put what you want to achieve personally, financially, spiritually and•Weaknesses: put your weaknesses here business-wise here •Things that need to be in place within the next 12 months: o List the most important things you need to do to make your achievements happen How will you get there?Strategy 1: Strategy 2: Strategy 3 Strategy 4: Strategy 5: Strategy 6: 2.1 3.1 4.1 5.1 6.1When: When: When: When: When: When:Who: Who: Who: Who: Who: Who:
    16. 16. Part 2Facebook Orientation
    17. 17. The Different Types Of Pages On Facebook• Personal Profile• Business Page / Fan Page / “LIKE”• Group Page / “JOIN”• Interest Page / Community Page• Places Page
    18. 18. What’s the difference between...• Newsfeed• Ticker• Wall• Chat
    19. 19. Optimum Setup Personal Profile Business PagePersonal Newsfeed Page NewsfeedProfile Page Page ProfileConnect with friends/family Interact only with other PagesInteract with everything on FB Offers customisation
    20. 20. Facebook’s Secret Treasure... Facebook’s search function
    21. 21. To Message Or Post?Message = PrivatePost = Public** You can adjust on Personal Profile
    22. 22. Protect Your Private AccountTo prevent your account being hacked:• Set a secure password• Adjust your Account Settings – Secure Browsing (Account settings > Security > Secure Browsing – enable)• Adjust your Account Settings – Login Notifications (Account settings > Security > Login Notifications – enable)
    23. 23. Part 3Facebook Setup
    24. 24. Setting Up A Business Page Correctly http://www.facebook.com/pages/create.php
    25. 25. The Importance of your Facebook Page Title • Try to keep it under 25 characters (FB Ads) • Use keywords that your customers will search for
    26. 26. What is a Vanity URL? • Short, neat URL for your Facebook Page www.facebook.com/EasyOnlineMarketingForYou • www.facebook.com/username • Once you set it, you cannot change so make sure it is exactly what you want
    27. 27. Tips on creating a FB Business Page 1. Choose the appropriate Category 2. Use Keywords in your title of the page 3. Fill in the INFO page in as much detail as you can – add keywords here too especially About & Description 4. Upload a good image (photo/logo) 5. Suggest the page to your existing contacts to like so you can secure your Vanity URL 6. Start posting regularly
    28. 28. Maximising Facebook Real Estate New Cover Image 851 x 315 Profile Pic * Rules apply 180 x 180 App Thumbnails 111 x 74 Great for About Calls To Action Section Max 12 Add Top 3 most Call To important Action
    29. 29. Maximising Facebook Real Estate
    30. 30. Timeline Images – Precise measurements Cover image: 851 x 315 Profile Picture: 125 x 125 Thumbnail image: 111 x 74 Images in wall post: 404 x 404 Highlighted images: 843 x 403
    31. 31. Rules For Cover Images  Get creative  Show people using your product  Price or purchase info ie: 40% off  Contact info  Reference to features such as ‘Like’, ‘Share’ etc  Calls to action  Should not infringe anyone’s copyright  Must not be primarily text-based
    32. 32. Creative Ideas - Theme
    33. 33. Creative Ideas – Extend your image to CTA
    34. 34. Creative Ideas – Sensation
    35. 35. Creative Ideas – Sense of Belonging
    36. 36. Creative Ideas – Identify
    37. 37. Thumbnails That Drive Traffic Larger Thumbnails for Apps 111 x 74 pixels Up to 12 Apps can be shown on your Timeline Page You can move the thumbnails around Can customize except Photos, Likes, Videos Great place for call to action
    38. 38. App Thumbnails....Strategy
    39. 39. App Thumbnails....Strategy • Click the top right hand corner of Thumbnail • Click Edit Settings • Click Change to edit the image • Enter text to name the Thumbnail and save • Click Okay
    40. 40. Custom Pages – where are they hiding? Tabs are now called Apps Custom pages have increased from 520 px to 810 px wide No Default Tab setting You can still do reveal/fan-gate pages Find ways to be creative Encourage your visitors to take action
    41. 41. Custom Pages – where are they hiding?  Use Thumbnails for organic traffic  Use Facebook Ads for direct traffic  Test and measure both!
    42. 42. Quick Results with Custom Pages...  Competitions/Promotions  Create engagement  Make it an attractive offer
    43. 43. Quick Results with Custom Pages...
    44. 44. Resources Tabfusion.com – blog app ($30 for 3 years) Pagemodo.com – DIY Custom FB Pages Fiverr.com – Timeline graphics EasyOnlineMarketingForYou.com – custom FB TheSocialMediaPrincess.com – online training
    45. 45. Introducing the “Marketing Mastermind Club”
    46. 46. Introducing the “Marketing Mastermind Club” “Thanks so much for the brain-storming we did on my future outlook Julie. After mind-mapping where I was and where I was going, I ended up with a task list of what would make the difference in my life. Now after 6 months my profit has increased 30% from implementing those suggestions, I have stopped dealing with people I didn’t want to deal with and I now have choice. Without it I would not have had a clear vision on just how close I was to becoming free from the 9-5 grind. You have given me confidence in not only my marketing, but my business. Thank you.” Leanne Arden, Astro Visual www.astrovisual.com.au
    47. 47. Introducing the “Marketing Mastermind Club” I was floundering with my social media, doing a bit here and a bit there with a purpose but I didnt know really what I was doing and was becoming increasingly frustrated. I d had a small association with Julie over about 18 months. Im one of these people who watch, listen and then decide who I want to do business with. Julie ticked all of the boxes I was looking for in a social media expert. Someone I knew I could trust to deliver what I needed, and someone who didnt cost the earth. I had watched one of Julies webinars and was very taken with the professional delivery. I also attended a network meeting where Julie was the guest speaker and I liked what I saw and heard, I knew we had to do business. I joined Julies Social Media Princesss Mentoring Program and believe me Im so happy. This lady lives and breathes social media but she has a heart, you only have to email Julie and the next thing she is on the phone wanting to help. Thank you so much Julie, you have given me so much clarity around a world which is/was very foreign to me and thank you for caring. Kind regards Val Chambers www.theoillady.com
    48. 48. Introducing the “Marketing Mastermind Club” As a corporate consultant, providing executive coaching, change management, employee engagement and strategic planning services to some of the largest companies in Australia, I invariably end up in conversations with executives about their personal branding and how they can better position themselves both internally and externally to their company. When I spent time with Julie Mason, The Social Media Princess, I was blown away! Make no mistake, the world has changed irrevocably and social media is the cause! Executives and managers in companies, who care about their personal brand, their network and the connection of their company to marketplace, cannot ignore social media. Since I have spent time with Julie, I have realized how some of our biggest companies are only just touching the surface of the social media opportunity. What Julie has taught me is nothing short of mind blowing and has added incredible value to the coaching I can give my clients. She is very generous with her knowledge and continually expands her own skill level (so I keep looking great to my clients). She has exploded my own profile and is absolutely my “go to guru” on strategic social media. Kind regards Simon Bowen Rosscrae International Pty Ltd www.simonbowen.com.au
    49. 49. Part 4Facebook Content
    50. 50. The KISS Principle Keep It Significant & Sharable
    51. 51. Content Layout • Star Posts • Pin Posts • Add some history – change the date
    52. 52. Content Layout – Star (Highlighted) Posts
    53. 53. Content Layout – Pin Posts
    54. 54. Content Layout – add some history
    55. 55. Content Layout – add some history
    56. 56. Get your content auto-delivered www.google.com.au/alerts Enter your keywords in the Search Terms box Choose how often you receive the alerts Enter your email address Monitor what is happening in your industry daily
    57. 57. The difference between Marketing & Advertising Marketing... creates the desire for the product or service
    58. 58. The difference between Marketing & Advertising Advertising... Assumes you already have an interest and need only the “how & where” to buy it
    59. 59. Examples of Marketing Posts Summer is the peak time for bush-fires, so remember to clean up any leaf matter around your house, especially on flat roofs or patios Gutter-guard not only protects your gutters from leaves but is great at keeping out those pesky tennis balls that ‘accidentally’ find their way onto the roof and can block your downpipes. Keeping your roof clean from debris build up can stop corrosion of your metal gutters and roof. A build-up of rotting leaves can cause rust to develop meaning costly repairs.
    60. 60. Examples of Advertising Posts Summer is peak season for bushfires and leaves on your roof are a frequent cause of housefires – keep your roofs clean - purchase www.XYZroofgutterguard.com now! Prevent expensive metal gutter replacement costs by keeping your gutters clean of rotting leaves, see our special offer on Gutter Guard at www.XYZroofgutterguard.com today! Important Ratio 4 x marketing to 1 x advertising
    61. 61. What to post... • Status updates (see 2 suggestions list) • Relevant videos • Photos – remember to tag people in them • News articles • Ask a question • Post about an upcoming event you are running • Shoutouts • Fun stuff
    62. 62. Quote Sources http://www.woopidoo.com/business_quotes/index.htm http://www.brainyquote.com/ http://www.motivatingquotes.com/ http://www.quotationspage.com/subjects/ http://funnysayings.webs.com/qmarkslaughlines.htm#Funny
    63. 63. Increase Followers • Have a clear call to action • Suggest page to friends and ask them to refer • Use Facebook as your Page • Take photos at events and tag photos • Connect personally & transfer • Strategic alliances • Groups • Email/business card
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×