Facebook Today...• Monthly active users now over 900 million• One in 7.7 people on the planet have a Facebook account• Monthly mobile users now total 488 million• 83 million users accessed Facebook solely from mobiles in March ‘12• 42 million “Pages” with 10 likes or more• Over 9 million Facebook “apps”• 3.2 billion Likes and Comments are posted daily• 300 million photos are uploaded to the site each day
What are the top 10 mistakesyour prospects makearound your product?
What is your primary business objective? • Build a list • Sell products • Increase brand awareness • Improve customer service • Increase engagement levels
Track Your Results Social Media Marketing Industry Report 2012
What is your ‘call to action’? • Become a fan • Drive traffic to website • Build a database • Increase referrals • Purchase product
Cyclic Phase of Facebook MarketingImage courtesy of Wildfireapps.com
Social Media Marketing Strategy Plan Where are you now? Where do you want to be?•Strengths: put your strengths here •Achievements for 3 successful years: put what you want to achieve personally, financially, spiritually and•Weaknesses: put your weaknesses here business-wise here •Things that need to be in place within the next 12 months: o List the most important things you need to do to make your achievements happen How will you get there?Strategy 1: Strategy 2: Strategy 3 Strategy 4: Strategy 5: Strategy 6: 2.1 3.1 4.1 5.1 6.1When: When: When: When: When: When:Who: Who: Who: Who: Who: Who:
The Different Types Of Pages On Facebook• Personal Profile• Business Page / Fan Page / “LIKE”• Group Page / “JOIN”• Interest Page / Community Page• Places Page
What’s the difference between...• Newsfeed• Ticker• Wall• Chat
Optimum Setup Personal Profile Business PagePersonal Newsfeed Page NewsfeedProfile Page Page ProfileConnect with friends/family Interact only with other PagesInteract with everything on FB Offers customisation
Facebook’s Secret Treasure... Facebook’s search function
To Message Or Post?Message = PrivatePost = Public** You can adjust on Personal Profile
Protect Your Private AccountTo prevent your account being hacked:• Set a secure password• Adjust your Account Settings – Secure Browsing (Account settings > Security > Secure Browsing – enable)• Adjust your Account Settings – Login Notifications (Account settings > Security > Login Notifications – enable)
Setting Up A Business Page Correctly http://www.facebook.com/pages/create.php
The Importance of your Facebook Page Title • Try to keep it under 25 characters (FB Ads) • Use keywords that your customers will search for
What is a Vanity URL? • Short, neat URL for your Facebook Page www.facebook.com/EasyOnlineMarketingForYou • www.facebook.com/username • Once you set it, you cannot change so make sure it is exactly what you want
Tips on creating a FB Business Page 1. Choose the appropriate Category 2. Use Keywords in your title of the page 3. Fill in the INFO page in as much detail as you can – add keywords here too especially About & Description 4. Upload a good image (photo/logo) 5. Suggest the page to your existing contacts to like so you can secure your Vanity URL 6. Start posting regularly
Maximising Facebook Real Estate New Cover Image 851 x 315 Profile Pic * Rules apply 180 x 180 App Thumbnails 111 x 74 Great for About Calls To Action Section Max 12 Add Top 3 most Call To important Action
Timeline Images – Precise measurements Cover image: 851 x 315 Profile Picture: 125 x 125 Thumbnail image: 111 x 74 Images in wall post: 404 x 404 Highlighted images: 843 x 403
Rules For Cover Images Get creative Show people using your product Price or purchase info ie: 40% off Contact info Reference to features such as ‘Like’, ‘Share’ etc Calls to action Should not infringe anyone’s copyright Must not be primarily text-based
Thumbnails That Drive Traffic Larger Thumbnails for Apps 111 x 74 pixels Up to 12 Apps can be shown on your Timeline Page You can move the thumbnails around Can customize except Photos, Likes, Videos Great place for call to action
App Thumbnails....Strategy • Click the top right hand corner of Thumbnail • Click Edit Settings • Click Change to edit the image • Enter text to name the Thumbnail and save • Click Okay
Custom Pages – where are they hiding? Tabs are now called Apps Custom pages have increased from 520 px to 810 px wide No Default Tab setting You can still do reveal/fan-gate pages Find ways to be creative Encourage your visitors to take action
Custom Pages – where are they hiding? Use Thumbnails for organic traffic Use Facebook Ads for direct traffic Test and measure both!
Quick Results with Custom Pages... Competitions/Promotions Create engagement Make it an attractive offer
Introducing the “Marketing Mastermind Club” “Thanks so much for the brain-storming we did on my future outlook Julie. After mind-mapping where I was and where I was going, I ended up with a task list of what would make the difference in my life. Now after 6 months my profit has increased 30% from implementing those suggestions, I have stopped dealing with people I didn’t want to deal with and I now have choice. Without it I would not have had a clear vision on just how close I was to becoming free from the 9-5 grind. You have given me confidence in not only my marketing, but my business. Thank you.” Leanne Arden, Astro Visual www.astrovisual.com.au
Introducing the “Marketing Mastermind Club” I was floundering with my social media, doing a bit here and a bit there with a purpose but I didnt know really what I was doing and was becoming increasingly frustrated. I d had a small association with Julie over about 18 months. Im one of these people who watch, listen and then decide who I want to do business with. Julie ticked all of the boxes I was looking for in a social media expert. Someone I knew I could trust to deliver what I needed, and someone who didnt cost the earth. I had watched one of Julies webinars and was very taken with the professional delivery. I also attended a network meeting where Julie was the guest speaker and I liked what I saw and heard, I knew we had to do business. I joined Julies Social Media Princesss Mentoring Program and believe me Im so happy. This lady lives and breathes social media but she has a heart, you only have to email Julie and the next thing she is on the phone wanting to help. Thank you so much Julie, you have given me so much clarity around a world which is/was very foreign to me and thank you for caring. Kind regards Val Chambers www.theoillady.com
Introducing the “Marketing Mastermind Club” As a corporate consultant, providing executive coaching, change management, employee engagement and strategic planning services to some of the largest companies in Australia, I invariably end up in conversations with executives about their personal branding and how they can better position themselves both internally and externally to their company. When I spent time with Julie Mason, The Social Media Princess, I was blown away! Make no mistake, the world has changed irrevocably and social media is the cause! Executives and managers in companies, who care about their personal brand, their network and the connection of their company to marketplace, cannot ignore social media. Since I have spent time with Julie, I have realized how some of our biggest companies are only just touching the surface of the social media opportunity. What Julie has taught me is nothing short of mind blowing and has added incredible value to the coaching I can give my clients. She is very generous with her knowledge and continually expands her own skill level (so I keep looking great to my clients). She has exploded my own profile and is absolutely my “go to guru” on strategic social media. Kind regards Simon Bowen Rosscrae International Pty Ltd www.simonbowen.com.au
Get your content auto-delivered www.google.com.au/alerts Enter your keywords in the Search Terms box Choose how often you receive the alerts Enter your email address Monitor what is happening in your industry daily
The difference between Marketing & Advertising Marketing... creates the desire for the product or service
The difference between Marketing & Advertising Advertising... Assumes you already have an interest and need only the “how & where” to buy it
Examples of Marketing Posts Summer is the peak time for bush-fires, so remember to clean up any leaf matter around your house, especially on flat roofs or patios Gutter-guard not only protects your gutters from leaves but is great at keeping out those pesky tennis balls that ‘accidentally’ find their way onto the roof and can block your downpipes. Keeping your roof clean from debris build up can stop corrosion of your metal gutters and roof. A build-up of rotting leaves can cause rust to develop meaning costly repairs.
Examples of Advertising Posts Summer is peak season for bushfires and leaves on your roof are a frequent cause of housefires – keep your roofs clean - purchase www.XYZroofgutterguard.com now! Prevent expensive metal gutter replacement costs by keeping your gutters clean of rotting leaves, see our special offer on Gutter Guard at www.XYZroofgutterguard.com today! Important Ratio 4 x marketing to 1 x advertising
What to post... • Status updates (see 2 suggestions list) • Relevant videos • Photos – remember to tag people in them • News articles • Ask a question • Post about an upcoming event you are running • Shoutouts • Fun stuff
Increase Followers • Have a clear call to action • Suggest page to friends and ask them to refer • Use Facebook as your Page • Take photos at events and tag photos • Connect personally & transfer • Strategic alliances • Groups • Email/business card
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