Day TwoFacebook Timeline Masterclass
Maximise Facebook Real Estate    New Cover                                   Image                                 851 x 3...
Maximise Facebook Real Estate
Secrets To Optimising Your Page...   • Good Images   • Use call to action in appropriate areas   • Compelling content
Rules for Cover Image...   Get creative   Show people using your product     Price or purchase info ie: 40% off     Co...
Creative Ideas...Theme
Creative Ideas...Extend your cover image
Creative Ideas...Maximise the space
Creative Ideas...Sensation
Creative Ideas...Belong
Creative Ideas...Identify
Thumbnails That Drive Traffic... Larger Thumbnails for Apps 111 x 74 pixels Up to 12 Apps can be shown on your Timeline Pa...
App Thumbnails...Strategy
App Thumbnails... 1. Click the top right hand corner of Thumbnail 2. Click Edit Settings 3. Click Change to edit the image...
Custom Apps – where are they hiding? Tabs are now called Apps Custom pages have increased from 520 px to 810 px wide No De...
How To Leverage Them...Give Freely
How To Leverage Them...Reveal/Fan-gate page
How To Leverage Them...Amazon Affiliate Page
Leveraging your custom page...     Use Thumbnails for organic traffic     Use Facebook Ads for direct traffic     Test ...
Quick Results With Custom Apps...     Competitions/Promotions     Create engagement     Make it an attractive offer
Quick Results With Custom Apps...              • Campaign idea & development       Step 1 • Timeline the strategy         ...
Easy Ways To Build A List...  •   Wildfireapp.com
Generate Massive Buzz With Competitons...  •   Woobox.com
Generate Massive Buzz With Competitons...  Ikea Malmo Store
Set Up Shop Quickly & Easily...  Hot Line Pepper Products
Set Up Shop Quickly & Easily...  Hot Line Pepper Products
Set Up Shop Quickly & Easily...  Hot Line Pepper Products     • New business     • customers are on Facebook (fish where t...
Set Up Shop Quickly & Easily...  Legendary Suitjamas
Set Up Shop Quickly & Easily...  Legendary Suitjamas
Set Up Shop Quickly & Easily...  Legendary Suitjamas     • 23 yr old Australian saw an opportunity from a TV show     “How...
Set Up Shop Quickly & Easily...  eCommerce solutions      payvment.com      storefrontsocial.com
Set Up Shop Quickly & Easily...  eCommerce solutions      payvment.com      storefrontsocial.com
Importance Of Facebook Ads...         Element #1 – A Good Headline
Importance Of Facebook Ads...      Element #2 – Picking the right image            image size = 100px x 80px
Importance Of Facebook Ads...       Element #3 – What’s your content?
Importance Of Facebook Ads...            Element #4 – Your offer
Case Study – Sanford Health... •   Goal = encourage appointments for expectant mums •   Created page where fans could view...
Case Study – Sanford Health...results • 30% + increase in Dr Madison’s new patient numbers • Greater community awareness &...
Content Layout...      1. Star Posts      2. Pin Posts      3. Add some history – change the date
Content Layout...Star Posts
Content Layout...Pin Posts
Content Layout...add some history
Content Layout...add some history
Timeline Images...precise measurements Cover image:           851 x 315 Profile Picture:       180 x 180 Thumbnail image: ...
Content Layout...Admin panel
Content Layout...Admin panel
Day 2 of 2 day social media masterclass (julie mason)
Day 2 of 2 day social media masterclass (julie mason)
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Day 2 of 2 day social media masterclass (julie mason)

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Slides from Day 2 of the 2-Day Social Media Masterclass presented by Julie Mason, The Social Media Princess

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Day 2 of 2 day social media masterclass (julie mason)

  1. 1. Day TwoFacebook Timeline Masterclass
  2. 2. Maximise Facebook Real Estate New Cover Image 851 x 315 Profile Pic * Rules apply180 x 180 App Thumbnails 111 x 74 Great for About Calls To Action Section Max 12 Add Top 3 most Call To important Action
  3. 3. Maximise Facebook Real Estate
  4. 4. Secrets To Optimising Your Page... • Good Images • Use call to action in appropriate areas • Compelling content
  5. 5. Rules for Cover Image...  Get creative  Show people using your product  Price or purchase info ie: 40% off  Contact info  Reference to features such as ‘Like’, ‘Share’ etc  Calls to action  Should not infringe anyone’s copyright  Must not be primarily text-based
  6. 6. Creative Ideas...Theme
  7. 7. Creative Ideas...Extend your cover image
  8. 8. Creative Ideas...Maximise the space
  9. 9. Creative Ideas...Sensation
  10. 10. Creative Ideas...Belong
  11. 11. Creative Ideas...Identify
  12. 12. Thumbnails That Drive Traffic... Larger Thumbnails for Apps 111 x 74 pixels Up to 12 Apps can be shown on your Timeline Page You can move the thumbnails around Can customize except Photos, Likes, Videos Great place for call to action
  13. 13. App Thumbnails...Strategy
  14. 14. App Thumbnails... 1. Click the top right hand corner of Thumbnail 2. Click Edit Settings 3. Click Change to edit the image 4. Enter text to name the Thumbnail and save 5. Click Okay
  15. 15. Custom Apps – where are they hiding? Tabs are now called Apps Custom pages have increased from 520 px to 810 px wide No Default Tab setting You can still do reveal/fan-gate pages Find ways to be creative Encourage your visitors to take action
  16. 16. How To Leverage Them...Give Freely
  17. 17. How To Leverage Them...Reveal/Fan-gate page
  18. 18. How To Leverage Them...Amazon Affiliate Page
  19. 19. Leveraging your custom page...  Use Thumbnails for organic traffic  Use Facebook Ads for direct traffic  Test and measure both!
  20. 20. Quick Results With Custom Apps...  Competitions/Promotions  Create engagement  Make it an attractive offer
  21. 21. Quick Results With Custom Apps... • Campaign idea & development Step 1 • Timeline the strategy • Create custom app Step 2 • Create FB Ad campaign to match • Start the campaign Step 3 • Moniter & manage results
  22. 22. Easy Ways To Build A List... • Wildfireapp.com
  23. 23. Generate Massive Buzz With Competitons... • Woobox.com
  24. 24. Generate Massive Buzz With Competitons... Ikea Malmo Store
  25. 25. Set Up Shop Quickly & Easily... Hot Line Pepper Products
  26. 26. Set Up Shop Quickly & Easily... Hot Line Pepper Products
  27. 27. Set Up Shop Quickly & Easily... Hot Line Pepper Products • New business • customers are on Facebook (fish where the fish are) • Payvment allows you to open a store for free saving thousands on an eCommerce website • Offers a fan discount – 10% off when you LIKE the page
  28. 28. Set Up Shop Quickly & Easily... Legendary Suitjamas
  29. 29. Set Up Shop Quickly & Easily... Legendary Suitjamas
  30. 30. Set Up Shop Quickly & Easily... Legendary Suitjamas • 23 yr old Australian saw an opportunity from a TV show “How I Met Your Mother” – suit pajamas one of the character wears to bed • created a FB page and spread the word to see how many would respond. When 1,000 people LIKEd the page and started actively communicating – he created the product and launched the store • Used discount offer to reward fans
  31. 31. Set Up Shop Quickly & Easily... eCommerce solutions payvment.com storefrontsocial.com
  32. 32. Set Up Shop Quickly & Easily... eCommerce solutions payvment.com storefrontsocial.com
  33. 33. Importance Of Facebook Ads... Element #1 – A Good Headline
  34. 34. Importance Of Facebook Ads... Element #2 – Picking the right image image size = 100px x 80px
  35. 35. Importance Of Facebook Ads... Element #3 – What’s your content?
  36. 36. Importance Of Facebook Ads... Element #4 – Your offer
  37. 37. Case Study – Sanford Health... • Goal = encourage appointments for expectant mums • Created page where fans could view video of facility • Targeted women in 20’s & 30’s living near facility • Catchy headline “10,000 and counting” to highlight how many babies Dr Madison has delivered
  38. 38. Case Study – Sanford Health...results • 30% + increase in Dr Madison’s new patient numbers • Greater community awareness & recognition • 140% increase in traffic to doctor’s bio page in the two months that the campaign ran.
  39. 39. Content Layout... 1. Star Posts 2. Pin Posts 3. Add some history – change the date
  40. 40. Content Layout...Star Posts
  41. 41. Content Layout...Pin Posts
  42. 42. Content Layout...add some history
  43. 43. Content Layout...add some history
  44. 44. Timeline Images...precise measurements Cover image: 851 x 315 Profile Picture: 180 x 180 Thumbnail image: 111 x 74 Images in wall post: 404 x 404 Highlighted images: 843 x 403
  45. 45. Content Layout...Admin panel
  46. 46. Content Layout...Admin panel

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