TSIA is on a mission to help technology companies achieve profitable growth and solve their top business challenges. Speak to the right market segment for your business, maximize brand exposure, and generate leads with the largest tech companies across the globe through TSIA's unique Partner program. Visit: www.tsia.com/who-we-are/partner-with-tsia

1. PARTNER
MARKETING
GUIDE
SPRING/FALL 2020

2. About the Technology Services
Industry Association
2
TSIA is on a mission to help technology companies achieve profitable growth and solve
their top business challenges.
MEMBER COMPANY ANNUAL REVENUE BREAKDOWN
We provide best practice research and board-ready insights to hundreds of technology companies globally,
including 80% of the Fortune 100 tech leaders.

3. HOW YOU’LL BENEFIT FROM TSIA’S
PARTNER MARKETING PROGRAM
Maximize your brand exposure and generate leads with the largest tech
companies across the globe through our unique Partner programs.
Reach a community like no other.
Access technology’s most qualified decision-makers
and influencers from four major markets: enterprise
IT, cloud, industrial equipment, and healthcare
technology.
Speak to the right market segment for your
business. TSIA’s audience comes from a range
of management disciplines within the technology
industry, presenting you with a unique opportunity
to be highly targeted in your brand awareness.
TSIA’s Partner Program has three offerings:

4. GET RECOGNIZED WITH
EVENT MARKETING
May 5-6
October 19-21
2020:
TSW Live! Virtual Conference
Las Vegas, NV
April 19-21
October 18-20
2021:
Orlando, FL (new spring location)
Las Vegas, NV

5. TSW Attendee Profile
5

6. 6
Representative TSIA Member Companies

7. Featured 2020 Sponsors
7
“For every dollar PS Principles invests in TSW, we see a 10x return.”
Shane Anastasi – CEO, PS Principles and TSIA Partner Advisory Board Member

8. GAIN PREMIUM RECOGNITION
* Includes premium sponsorship recognition on TSW website, signage at the event, and the TSW App.
MAXIMIZE YOUR PRESENCE
IN THE TSW | EXPO
* Larger exhibit spaces available. Each exhibit space includes pipe-and-drape as applicable per contracted size, on-site signage, listing in the TSW
App, and company logo on the TSW Exhibitors web page.
PER CONFERENCE TOTAL SPEND SPONSORSHIP LEVEL*
$60K and up TSW Diamond
$50K - $59,999 TSW Platinum
$35K - $49,999 TSW Gold
$25K - $34,999 TSW Silver
EXHIBIT
SPACE*
PRICE
FULL CONFERENCE
VOUCHERS
EXPO-ONLY
VOUCHERS
LEAD RETRIEVAL
SOFTWARE LICENSES
20x20 $29,000 4 3 5
10x20 $18,500 3 2 4
10x10 $12,000 2 1 3

9. EXPAND YOUR VISIBILITY AT TSW
SPEAKING OPPORTUNITY FEATURE PRICE
Solution Showcases 40-minute customer case study or product demo* $12,500
* Includes promotion in conference materials and communications, two (2) full-conference speaker registrations, and session attendee badge scans.
SPONSORSHIP FEATURE PROMOTION SIGNAGE PRICE
Attendee Notebook
Company logo displayed on the front cover of a spiral bound notebook that every
attendee will receive
$10,000
(spring)
$12,500
(fall)
Billboard Customized message on 10x8 ft. billboard, prime real estate in high-traffic area $5,500
Corporate
Headshots
Complimentary digital headshots to attendees, professional photographer included • • $6,500
Escalator Clings
(LAS VEGAS
ONLY)
Company logo or other branding displayed on an escalator panel, (discounts for
multiple panels)
$2,500
Evening Reception
Sponsored light up bar and napkins, specialty cocktail, on website, in TSW APP, and
slide in the General Session deck • • $9,750
5K on the Bay
(SAN DIEGO
ONLY)
Align your brand with TSW’s most popular health and fitness event, includes a
sponsor/TSW combo logo design on a performance t-shirt each runner will receive • • $7,500

10. EXPAND YOUR VISIBILITY AT TSW
SPONSORSHIP FEATURE PROMOTION SIGNAGE PRICE
Hanging Banners
(SAN DIEGO
ONLY)
Take advantage of prime real estate in the Harbor Foyer with a highly visible, 4x9 ft.
hanging banner
$3,000
Internet Your logo on the Internet sign-in splash page • $10,000
Keynote Sponsorship slide placement before keynote opening • $6,000
Lanyard Showcase your company logo on the conference badge lanyard $15,500
Lunch
Monday or Tuesday TSW | EXPO lunch, includes a 4x6 tent card on each highboy
table • $6,500
Table Top Clings
(LAS VEGAS
ONLY)
Company logo or other branding displayed on ten (10) table tops throughout the
conference foyers
$7,500
Zen-as-a-Service
Yoga
(SAN DIEGO
ONLY)
Enrich your brand with our mindful sunrise yoga session • • $2,500

11. Get Recognized with Content Marketing
11
Increase your lead engagement with TSIA’s content marketing program.
Virtual Summit
Promote your brand with this coveted program, where
industry experts come together for a 3-hour virtual
summit and present in front of TSIA’s audience of
qualified professionals. You will also receive a list of
all leads who register for the event.
Speaking Sponsorship
Join TSIA executives and members as a featured
speaker and contribute your thought leadership
during this 3-hour summit.
Logo Sponsorship
Place your logo in all promotional materials and
receive recognition as a guest sponsor during the
live event.
*Limited to 2 speaking sponsorships and 2 logo sponsorships per event.
SPONSORSHIP LEVEL PRICE
Speaking* $26,000
Logo* $16,000
PRICE
$26,000
Co-Branded Webinar
Partner with a TSIA executive to create a 45-minute
webinar that positions your company as a leading
authority in your market. This program includes a list
of all leads who register for your webinar.

12. 12
Enhance your next event with a TSIA executive speaker.
Whether you’re hosting a sales kick-off meeting, user
conference, or a virtual event, TSIA industry experts
can help you deliver compelling, data-driven, and
outcome-focused speaking engagements that
resonate with your audience.
*Travel expenses not included
Included with thought leadership marketing are
copies of relevant TSIA publications, such as the
Technology-as-a-Service Playbook by Thomas
Lah and J.B. Wood, and Lessons Unlearned by
John Ragsdale.
DOMESTIC
$30,000*
$20,000*
Corporate Executive
Research Executive
Get Recognized with Thought Leadership
Marketing

13. CREATE A PARTNERSHIP THAT MATTERS
A TSIA marketing partnership increases your visibility across multiple channels
and as your investment goes up, you can benefit from our discounted pricing.
DISCOUNT PRICING STRUCTURE (ANNUAL CONTRACTED AMOUNT)

14. PARTNERSHIP WITH TSIA IS AN OPPORTUNITY TO CONNECT WITH
TECHNOLOGY EXECUTIVES FROM ACROSS THE GLOBE
To get started, contact Tom Rich at tom.rich@tsia.com.