Find out why every CEO must pay attention to, and establish a managed service business if they want to increase revenue and profits, move toward the cloud, and reduce risk with existing customers. Visit www.tsia.com/ms.
2. www.tsia.com
What are the facts?
Traditional tech companies are shrinking
Product revenues are declining
CEOs are worried
3. www.tsia.com
The data doesn’t lie.
2015 = $372B 2015 = $411B
Tech Service RevTech Product Rev
2016 = $436B
2014 = $412B 2014 = $430B
Source: TSIA Technology & Service 50 Index
3
2016 = $349B
4. www.tsia.com
Which CEO are you?
“We don’t have an MS business,
and are not thinking about it.”
“We’re thinking about MS but
haven’t pulled the trigger.”
“We have an MS business,
but it’s not producing yet.”
“We’re doing it, and
it’s growing like crazy. It’s
profitable. We’re excited!”
7. www.tsia.com
In 2017, 59% of tech companies saw flat
or declining services revenues.
However, MS revenues have jumped from
6% of all services revenue to 23% since 2013.
This is a huge opportunity for tech companies
that don’t currently have an MS business.
Source: TSIA Managed Services Benchmark
7
8. www.tsia.com 8
MS is growing faster than any other service line.
MS Benchmark Service Revenue
10. www.tsia.com 10
Impact of MS Reporting Structure
on Growth Rates
33%
C-Level Exec
49%
Global Service Exec
18%
Other
11. www.tsia.com
Winning Play #1
If you haven’t already, hire a Head of
Managed Services and have them report
into your C-suite or Global Services.
Fact: 33% of MS execs now report to C-level.
12. www.tsia.com
Managed services is a
stepping stone to the cloud,
and allows companies to
make money as they move
in that direction.
12
2
Reason
13. www.tsia.com
The cloud is disrupting the world…
13
Traditional
Tech Company
SaaS
Company
CHAOS
… and it’s affecting everybody!
Managed vs. Unmanaged Continuum
14. www.tsia.com
Traditional tech companies are moving to SaaS.
14
Traditional
Tech Company
SaaS
Company
CHAOS
Customer On-Premise
Unmanaged
Customer Prem (CapEx)
Managed
Customer Prem
Managed (OpEx)
Managed vs. Unmanaged Continuum
15. www.tsia.com
SaaS companies are moving to hybrid.
15
Traditional
Tech Company
SaaS
Company
CHAOS
Customer On-Premise
Unmanaged
Customer Prem (CapEx)
Managed
Customer Prem
Managed (OpEx)
Cloud
Unmanaged
Cloud
Managed
Hybrid-Cloud
Managed
Managed vs. Unmanaged Continuum
18. www.tsia.com
Before diving head-first into the cloud, use
managed XaaS offers to make money while
you figure out how your business fits into the
subscription economy.
18
Winning Play #2
Fact: 29% of MS revenues are now managed XaaS.
21. www.tsia.com
Sticky offers keep the money train rolling.
Managed services contracts are typically 3-5 years long
Premium services capabilities can be made available as
easy upsells, like:
– Adoption Services
– Optimization Services
– Best Practice Consulting
21
– Migration/Transformation Services
– Enhanced Reporting
– Business Continuity Services
How?
22. www.tsia.com
Managed services reduces risk.
Managed services
removes the customer risk
for solution performance
to a vendor that is much
more skilled at operations.
22
For CustomersFor Vendors
Managed services can
convert spikey CAPEX
sales into long-term
OPEX sales that are
easier to forecast.
23. www.tsia.com
Create long-term managed services contracts.
Offer premium services on top of basic packages
for easy upselling opportunities.
23
Winning Play #3
25. www.tsia.com
Make your first
winning play today.
Sources:
TSIA Managed Services Benchmark
TSIA 2017 Service Organization and Structure Survey
Talk to us about Managed Services
Editor's Notes
Dedicated Delivery
Dedicated MS Client Management
We organize our best practices research and other membership programs around eight major service disciplines. It’s through these service discipline memberships that companies engage with TSIA.
For all TSIA members, regardless of which service discipline membership they join, we provide foundational research that cuts across all service disciplines in the areas of Service Technology. Analytics, and Industry-level analysis that looks at things like the overall financial performance for several key peer groups. This includes a quarterly analysis of the performance of the 50 largest tech companies, a bi-annual analysis of the top 20 cloud providers, and focused semi-annual analysis around the healthcare and industrial equipment sectors.
Looking at the service disciplines, the first area is Service Revenue Generation. This is where we help companies benchmark and optimize their service business for things like attaching and renewing support services, and how to develop and price new service offers. We also cover sales topics including the evolving customer engagement models to expand revenues with existing customers.
Customer Success & Support is our largest, most mature discipline. This is where we cover traditional technical support, customer support, and the emerging and rapidly growing area of customer success that is focused on helping customers achieve desired business outcomes.
Field Service - This discipline covers break-fix hardware service. Includes depot maintenance, parts and logistics management and dispatch.
Managed Services is one of the fastest growing service business sectors, and the growth in our MS discipline memberships are also growing quickly. This area covers typical MS models like paid to operate” a specific application or an environment on or off premises.
Professional Services covers traditional PS areas such as Implementation or integration services. Moving from one platform to another or integrating your solution into a customer’s environment.
Education Services is focused on educating customers, not internal training. Key areas of focus include movement from instructor led training to e-learning and Learning-As-A Service applications.