This document provides an overview of sponsorship opportunities available through Demand Metric Research Corp, a global marketing research and advisory firm. It describes Demand Metric's focus on serving senior marketing executives through research reports, tools, training and a professional community. Specific sponsorship packages are outlined that include sponsored research studies, webinars, infographics and sales readiness support. These packages provide sponsors with marketing leads, thought leadership content, best practices insights and guidance on converting leads into sales opportunities. Pricing details for individual offerings and bundled packages are listed.

1. Overview
Demand Metric Research Corp.
Sponsored Research Study Program
© 2013 Demand Metric Research Corporation. All Rights Reserved.

2. Demand Metric: Sponsored Research Study
Why Demand Metric?
Focus on Senior Marketing Execs
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3. Demand Metric: Sponsored Research Study
WHY DEMAND METRIC
"We founded Demand Metric to give senior marketers the tools, information and
expertise they need to rapidly deliver and demonstrate value.
The marketing profession has been turned upside down in the past ten years, and now more
than ever leaders need to prove value, implement and manage complex technology, and adapt
to change in a world where buyers control more of the sales process than ever before.”
- Jesse Hopps, Founder & CEO
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4. Demand Metric: Sponsored Research Study
ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm serving a membership community of over 35,000 marketing professionals,
CEOs, and business owners with advisory services, market research & benchmark reports, consulting methodologies, analytical tools &
templates and training through DM University.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team
and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1,000.
Demand Metric members leverage the following resources:
§ Research – 100+ How-To Guides, Best Practices Reports, Benchmark Reports, Vendor Landscapes and Infographics.
§ Practical Tools – 500+ Analytical Tools, Premium-Quality Templates, Assessments, Checklists, Business Cases, Evaluations, etc.
§ Training – DM University offers 40+ Training Courses and eWorkshops in a Learning Management System (LMS) environment.
§ Community – 35,000 member online community for networking, discussions, and advice. Over 1,000 corporate clients.
§ Analyst Inquiry – expert advice from our Research Directors and Senior Analyst Network of industry practitioners.
§ Executive Council – peer-to-peer executive roundtables and benchmarking programs.
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5. Demand Metric: Sponsored Research Study
COMMUNITY MEMBER DEMOGRAPHICS
Job Function
General
Management
Seniority
85%
79%
Marketing
37%
VP
30%
Director
31%
Sales
17%
Manager
8%
Finance
IT
Operations
HR
5%
C-Suite
15%
2%
1%
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6. Demand Metric: Sponsored Research Study
COMMUNITY MEMBER DEMOGRAPHICS
# Employees
8%
24%
Annual Revenues
26%
26%
20%
23%
22%
16%
18%
16%
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7. Our Key Partners

8. Our Members – Partial List of our 1,000+ Corporate Clients

9. Demand Metric: Sponsored Research Study
How We Can Partner
Thought-Leadership & Lead Generation
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10. Demand Metric: Sponsored Research Study
SPONSORED RESEARCH & BENCHMARKING STUDIES
Benchmark Study Reports – Great for Press Pick-Up
§
Primary Research – 300-700 study participants (leads)
§
Benchmarking – compare your company with your peers
§
In-Depth Analysis – 20+ page reports to share findings
§
Best Practices – insights from ‘world-class organizations”
§
Charts & Graphs – 10-20 charts to visualize study results.
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11. Demand Metric: Sponsored Research Study
RESEARCH STUDY COMPANION INFOGRAPHIC
Infographics – Visualize Research Study Data
§
Data-Driven – based on multiple data sources & stats
§
Visual – great format for visual learning styles
§
Quick to Scan – review in less than 5 minutes
§
Shareable – post on your blog or share with colleagues
§
Well Designed – high-end professional graphic design
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12. Demand Metric: Sponsored Research Study
SPONSORED WEBINARS – JOINT OR ANALYST ONLY
Analyst Webinars – Thought Leadership Content
§
Participate – speak, host or invite a customer to a panel
§
Action-Oriented – aligned with our tools & resources
§
Practical – focused on how to implement in real-world
§
Expert Instructors – facilitated by our Research Directors
§
On-Demand – licensed recordings for 1 year
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13. Demand Metric: Sponsored Research Study
SALES READINESS SESSION
Transition Your Leads into Sales Opportunities
§
§
Q & A – sales reps and demand generation staff can
speak directly with analysts about the research or
webinar to instill confidence in the follow up
communications.
§
© 2013 Demand Metric Research Corporation. All Rights Reserved.
45-minute Sessions – we provide guidance on how to
communicate to our members following a sponsorship
campaign to maximize the prospects interest through
the lead nurturing process.
Marketing Advice – discussion about how to best
coordinate the ‘leads’ between your Marketing group
and sales to progress them quickly to conversion.
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14. Demand Metric: Sponsored Research Study
SPONSORED RESEARCH STUDY DELIVERABLES
Research Study Package
List Price
Sponsored Research / Benchmarking Study
$20,000
Sponsored Analyst Webinar
$7,500
Research Study Companion Infographic
$5,000
Sales Readiness Session
$2,500
List Pricing
$35,000
Special Pricing
$27,500
Discount
22%
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