Tasos Veliadis' presentation for the 11th e-Business Forum in December 2015 in Athens, Greece

2. WHO I AM!TASOS VELIADIS

3. THE SITUATION TODAY

4. DIGITAL WORLD FULL OF…

5. USERS

6. PLATFORMS

7. CHOICES

8. NOISE!

9. A world full of contentFrom everyone

10. Some useful stats

11. Facebook
41 THOUSAND POSTS EVERY SECOND

12. Youtube
100 hours of video every minute

13. instagram
3600 Photos every minute

14. Twitter
278 thousand tweets every minute

15. >6,000,000
Digital users in greece

16. But who cares?

17. Who wantS to listen?

18. Brands have to listen

19. brands have to be more
useful for the users

20. brands have to create
more powerful messages

21. How?

22. LET’S START FROM THE
BEGINNING

23. STRATEGY
INSIGHTS
TRENDS
ACTIV
ATIONS
MEDIA

24. strategy

25. Focus on strategy

26. Find your audience

27. Find the right platforms

28. Find the right paths

29. Use KPIs

30. Money money money

31. insight

32. insight

33. iNSIGHT= THE CAPACITY TO GAIN AND ACCURATE
DEEP UNDERSTANDING OF SOMEONE OR SOMETHING

34. wHY IS A GOOD INSIGHT LIKE
A REFRIGERATOR?
BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON
JEREMY BULLMORE - EXECUTIVE DIRECTOR WPP LONDON

35. trends

36. Trends ARE your friend

37. Trends = INNOVATION

38. Trends = RESEARCH AND INNOVATION

39. 5 TRENDS FOR 2016

40. Status tests

41. Contextual omnipresence

42. Insider trading

43. Beneficial intelligence

44. Perspective shifts

45. activations

46. Create stories
stories based on local heroes – stories with great messages

47. Reach influencers

48. Turn your cUstOmers into fans

49. Create hashtags

50. Be useful for your fans

51. Create phygital activations

52. Social media = media

53. 60% production 40% media

54. 1 - 9 - 90

55. Earned media ARE your friendS

56. Create targeted adverts

57. M
the right platforMs
facebook – google – youtube – instagram – outdoor etc

58. From interruptive ads

59. to

60. Unique branded content

61. Content worth sharing!

62. Tasos veliadis
veliadis@
socialab.gr
Facebook
.com/
tasosvel
@tasos
veliadis