Event: #SEJSummit London Hosted by Searchmetrics Converging SEO and PR strategies is a hot marketing topic as of late, but many have been using it to great advantage for years. Dave bypasses the buzzwords to break down what it means in practical terms to run a successful digital marketing campaign. He’ll be looking at what you need to do to get a good solid infrastructure in place and ways to protect your rankings along with the wins and pitfalls of the long game.

2. Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak
strategies. Benchmark
competitors.

3. #SEJSummit
#Searchmetrics @Davenaylor
• Founded Bronco in 2003
• SEO Strategy,Technical OnPage SEO, Finding
Solutions
• Worked with Saxobank, Coast, 888, Carcraft, Virgin
Cruises

4. #SEJSummit
#Searchmetrics @Davenaylor
Solid Structure Good
Neighborhood
Healthy
Relationships

6. #SEJSummit
#Searchmetrics @Davenaylor
GET YOUR
HOUSE IN
ORDER
From the outside it
looks good

7. #SEJSummit
#Searchmetrics @Davenaylor
But if the
inside looks
like this !!

10. Webmaster tools have an API :
https://developers.google.com/webmaster-tools/

12. #SEJSummit
#Searchmetrics @Davenaylor
Spot a Failure and
FIX IT, EARLY

14. #SEJSummit
#Searchmetrics @Davenaylor
Never try to move into a
Good Neighbourhood, if
you’re going to bring
Bad Neighbours

15. NEIGHBOURHOOD
http://freelinkdirectory.org.uk/
http://awesomelinkdirectory.org
http://web5.jp
http://freelinks.net/
http://linkaddurl.com
http://freelinkdirectory.org.uk/
http://splashdirectory.com/
http://seojunction.net
http://directorytycoon.com/
http://webmaster-link.com/
http://linkingdir.com/

16. BAD NEIGHBOURS

17. #SEJSummit
#Searchmetrics @Davenaylor
Bad Neighbours are dead
to me, Good
Neighbourhood here I
come

19. #SEJSummit
#Searchmetrics @Davenaylor
Brainstorm, target one
Outlet. Create the hook and
don’t rule any ideas out

20. Target

21. #SEJSummit
#Searchmetrics @Davenaylor
News Outlets Love
Surveys and Data led
Studies

24. #SEJSummit
#Searchmetrics @Davenaylor
Look at your own data
and work out what spin
you can add

27. #SEJSummit
#Searchmetrics @Davenaylor
Good Neighbours like each
other, if you get covered in
one you tend to get
covered in more

28. Sex Sells

29. #SEJSummit
#Searchmetrics @Davenaylor
612 sites covered…
This site redirects to a Russian Porn Cam site

30. #SEJSummit
#Searchmetrics @Davenaylor
Bad Neighbours
moving into your Good
Neighbourhood, so clean
them out weekly

32. #SEJSummit
#Searchmetrics @Davenaylor
Now you have a list of
Good Neighbours, add
these to Buzzstream and
make human contact

34. #SEJSummit
#Searchmetrics @Davenaylor
Research which
Secondary websites
covered your piece

36. #SEJSummit
#Searchmetrics @Davenaylor
Research which
secondary websites
covered your
competitors

37. Target

38. #SEJSummit
#Searchmetrics @Davenaylor
Solid Structure Good
Neighborhood
Healthy
Relationships

39. #SEJSummit
#Searchmetrics @Davenaylor
@davenaylor
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