Are you a startup or new brand? Are you launching a brand new product? Starting from scratch is difficult, but planning a holistic digital marketing strategy will help take your bright-eyed unicorn and deliver it to the masses- all on a tight budget.
3. HEADLINE SPONSORS
PARTNER SPONSORS
MEMBER SPONSORS
Alchemy Security
Asynchrony
MakerSource powered by Avnet
Ayla Networks- Internet of Things (IoT)
company
BoomTown
CSU Ventures
Davis Graham & Stubbs LLP
The Denver Foundation
Digabit, Inc.
Edgelink
Logistical Meetings & Events
Meyer Law
Name.com
NetSuite
Rightpoint
Six Actual Software
Slifer Smith & Frampton Denver,
Inc.
Social SEO
Sound Off Experience
SpotX
Swiftpage
Taxnnologi Solutions
4. @V9SEO #DENStartupWeek
Your Team Today
President
@Marketing_Nat
Senior AM
@BenWaymire
Director of Social
@CarlyWebberWork
Content Marketing
Specialist
@TheBabs26
Digital Marketing & SEO
Specialist
@ashpeterson14
14. @V9SEO #DENStartupWeek
Your Website is an Asset
• CMS
- Open source (Wordpress)
- Intuitive / functional
• Must Haves
- A great home page
- Scalability
- Mobile friendly
• Vendor Selection
- Referrals
- Review portfolio
- Don’t be cheap
15. @V9SEO #DENStartupWeek
Key Website Tools From the Starting Line
• Google Analytics
• Google Search Console
• Killer Wordpress Plugins
- SEO by Yoast
- Jet Pack
- Floating Social Bar
- Gravity Forms
- Disqus
16. @V9SEO #DENStartupWeek
SEO 101: Quality and Relevance
• Focus on the user!
• Title tags
• Meta descriptions
• Visible copy
• Mobile web experience is
the web experience
28. @V9SEO #DENStartupWeek
Email Marketing: Trivia Time!
Millennials are most likely to check their email from which of
the following?
A: Their bed
B: The bathroom
C: While driving
30. @V9SEO #DENStartupWeek
Email is also the top channel for marketing
ROI, raking in $38 for every $1 spent.
(Source: Direct Marketing Assoc.)
31. @V9SEO #DENStartupWeek
Email Marketing
• Have a strategy
• Always be growing your list
• Test… and test again
• Content – 80/20 Rule
- Make it valuable!
• Timing & frequency
36. @V9SEO #DENStartupWeek
PPC 101
Tips & Tricks…
1. Identify targeted, relevant keywords
2. Understand your target audience
3. Develop a strategy that will drive the
right types of leads
39. @V9SEO #DENStartupWeek
Facebook Advertising - Get On It.
• #CheapAF
• Variety of Objective-Based Ad Campaigns
• Effectively Track ROI
• Custom Audiences for Retargeting
• Insanely Epic Targeting Capabilities
41. @v9seo #DENStartupWeek
DON’T F THIS UP
Biggest Mistakes & Pitfalls To Avoid
1. Jumping in without clear
goals or objectives
2. Not identifying your
audiences & segmenting
them
3. Promotion fatigue
4. Hiring a teenager because
they know how to use the
social medias
#DENStartupWeek
42. @V9SEO #DENStartupWeek
The Roadmap
• Open Source website (don't cheap out)
- We like Wordpress
• Install free tracking
- Google Analytics / Google Search Console
• Put SEO Keywords in Page Titles & Meta Descriptions
- SEO by Yoast will show you where
• Setup Google My Business
• Use a Distributor for NAP Consistency
- We use Bright Local
• Write quality content for your users
• Commit to regular blogging
- Outsource through writer access if you don't have time
• Setup and focus on 3 social platforms to start
- Start with Facebook
• - Setup email marketing & send out 1 email/month
- We like Mailchimp
• Do good things & promote them
- Subscribing to HARO is a good place to start
• Setup a basic PPC Account
- branded keywords & retargeting are good places to
start
• Setup and invest in Facebook Advertising
43. @V9SEO #DENStartupWeek
Q & A
Natalie
President
Ben
Senior AM
Carly
Director of Social
Barb
Content
Marketing
Specialist
Ashley
Digital Marketing
& SEO Specialist