E20 Keynote: SoLoMo

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E20 Keynote: SoLoMo

  1. 1. Mobility Panorama – ThreeHeaded Monster Sandy Carter | VP, Social Business Evangelist IBM Corporation
  2. 2. Mobile Three Headed Monster Scenarios SoLoMo Mobile Drivers ROI 2
  3. 3. SoLoMoSoLoMo = Super Smart ConsumerBusiness is now the intersection SoLoMo Social Location Mobile So Lo Mo http://www.flickr.com/photos/annemarlow/4107928811/ http://www.flickr.com/photos/tabor-roeder/5601654995/www.flickr.com/photos/marc_smith/6231701213/ 3
  4. 4. Social Mobile – SoLoMo SoLoMoJennifer Van Grove – Mashable.com – Oct 2011 “Social Networking on Mobile Devices Skyrockets” Pew Center Research 4
  5. 5. Social Mobile – SoLoMo SoLoMo 5
  6. 6. SoLoMo meets Social Business at IBM SoLoMoExpertise Location, Social GPS Location provides Access to “Role” basedFile Sharing, Communities access to key IBM resources solutions via Mobile apps Social Networking Location Mobile Access 6
  7. 7. MobileMobile Scenarios: 2011 IBM Trend Business Drivers 7
  8. 8. MobileMobile Scenarios: 2011 IBM Trend Business Drivers
  9. 9. ROIROI for Mobility 9
  10. 10. ROIROI for Mobility Holistic Mobility Environment Employee Beyond eMail Satisfaction Productivity Mobility Hard DollarEnhancements ROI Savings 10
  11. 11. IBM Social Mobile ROIInteractive access increases adoption 100k mobile devices in use at IBM today •65k Smartphones and Tablets •35k Blackberry IBM CIO Office study: •Mobile access increases sales productivity by 11 hours per opportunity! Estimated 3 year ROI of 195% 2015 goals: •500k users •80% of all enterprise capabilities accessible from mobile devices 11
  12. 12. Call to Action 12
  13. 13. Bookstore Signing 1:00 pm PT IBM Booth 201 Expo Hall AFollow me @ sandy_carter Subscribe to my bloghttp://twitter.com/sandy_carter http://socialmediasandy.wordpress.com/ 13

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