Session INV312Mobile Collaboration UsagePatterns - dont leave socialsoftware at the office    Heath McCarthy | North Ameri...
IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawalwithout notice at IBM’s so...
Legal disclaimer© IBM Corporation 2012. All Rights Reserved.  The information contained in this publication is provided fo...
Agenda■   Change is in the Wind■   Looking at Enterprise SoMo■   SoMo Usage Patterns■   SoMo Personas■   SoMo Architecture...
A Business is an Organization of People     ■   Foster     ■   Leverage     ■   Relationships                             ...
Mobile■   Portability■   Devices■   Modes of connectedness■   Locality and Presence■   Data and voice communications■   Co...
Converging and disruptive Trends Continue■   Consumerization of IT                                     http://mashable.com...
2014 Tablet projections ■   Today, 33.7 million Americans are using a tablet device at least monthly ■   The number of use...
A Global Look at MobilityWorldwide Smartphone Market Expected toGrow 55% in 2011 and Approach Shipmentsof One Billion in 2...
Key Aspects of IBMs BYOD                                                               "Bring Your Own Device is already t...
IBM Software On Our Devices■   Traveler for mail and calendar     ■   Access out of Office■   VPN                         ...
Social + Mobile = SoMo1)Leveraging relationships when youre not in the office2)Connecting to networks to which youve never...
Social Everywhere                    ■   Consistent with other mobile experiences                    ■   Mobile should not...
Segmenting SoMo Users■   Helps define Adoption Plan to satisfy mobile need/value■   Helps identify business value in order...
Segmenting SoMo Users■   Devices■   Connectedness■   Worker types■   Worker constraints                         15 |   © 2...
SoMo Devices■   Enterprise support focused on:              Cost     ─ Blackberry                                ■ Cloud o...
Connectedness Work Locality and Network Access  ■   Deskbound                                                     ■   Desk...
Factors Affecting Adoption of SoMo■   Ease of Use can suffer if value is high     ●   Facilitate quick attention and brief...
SoMo Adoption Strategy■   Align with Mobile Strategy■   Driver of Mobile Strategy                                 19 |   ©...
Patterns of Social Mobile Software Usage     ■   Look to those who have done it before     ■   Find your own patterns     ...
Motivations■   Benefiting the employee specifically■   Satisfying a business need■   Supporting organizational initiatives...
Social While MobileEmpowering the Individual■   Work■   Monitor■   Seek■   Update■   Connect                            | ...
Social Business Patterns    Empowering the Individual■   Share ideas, knowledge■   Help others, build reputation■   Get he...
A Day in the Life of the The Socially Connected                              Smart  Laptop        Tablet                  ...
Social Business Initiatives■   Organizational    Awareness■   Engaged    Communications■   Employee On-Boarding■   Social ...
Enterprise Work Management■   Team members sharing their progress and completing their work■   Manage and coordinate work ...
Organizational Awareness■   Staying connected to your social    networks and the entire Knowledge    Network■   Let others...
Engaged Communciation■   Employee engagement extends to         ■   Employee Retention    everyone.                       ...
Social Learning■   Puts learning in the hands of the    employee■   Continuous. Social Learning    Everywhere.■   Requires...
Leveraging Industry Patterns■   Retail Associates Network■   Connected Sales Force■   IT Self-service■   Knowledgeable Ser...
SoMo Associates■   Little access to company PCs■   May have their own smart device■   Access content and communities from ...
Assumptions about Socially Mobile Employees■   Knowledge Workers                                    ■   Task Workers     ─...
New SoMo Users■   Traditional knowledge worker with on-device email     ─ Extend SoMo to them     ─ Extend their reach bac...
Who are these Mobile Employees■   Highly Mobile Well Connected Professionals     ─ Sales     ─ IT     ─ Executives■   Spec...
Inspire them■   Connect them with Patterns■   Expose their Relationships■   Explain the value■   Relate them to Personas  ...
IBM Connections brings Social Mobility■   News Updates for all social applications■   Work and Task Management with Activi...
IBM Connections SoMo User Experience■   Web Application■   Installed Apps■   Device Integration                           ...
Specialized Social Tools■   Blog authoring (eg. Blogsy)■   Feed consolidation apps■   Local File Storage■   iTunes for Med...
A Device in hand is better than none                    Full Browser                               Full BrowserFunctionali...
Why Define a Persona■   Articulates value■   Can be applied to a broad swath of the employee population■   Can influence d...
SoMo PersonasThe Communicator■   Updates status■   Microblogs thoughts and ideas and observations■   Shares articles, phot...
SoMo PersonasCommunity Leader■   Monitor their communities■   Respond to posts■   Update the blog and wiki and other conte...
SoMo PersonasThe Collaborator■   Manage activities■   Project manager or active team member■   Interact in discussions■   ...
SoMo PersonasThe Networker■   Monitors status updates and reads contributions of others■   Tags connects to experts■   Con...
SoMo PersonasThe Well Informed■   Reads blogs, wikis, and forum posts■   Follows SMEs and leaders■   Monitors status updat...
SoMo PersonasThe Researcher■   Searches for information■   Connects to the knowledgeable■   Leverages the Knowledge Networ...
SoMo PersonasConnected Worker■   Manage tasks assigned■   Provides data and content (rich media)■   Resolve issues■   Gets...
SoMo PersonasThe Highly Aware■   Monitors status updates and feeds■   Constantly reading about whats going on and who is d...
SoMo PersonasThe Creator■   Leverages his network■   Share his enterprise expertise■   Creates intellectual capital, docum...
Deployment Patterns - 3rd Party Cloud                                        50 |   © 2012 IBM Corporation
Deployment Patterns – Private Cloud                                      51 |   © 2012 IBM Corporation
Deployment Patterns – On Premise Intranet                                            52 |   © 2012 IBM Corporation
Deployment Patterns – Social Portal                                      53 |   © 2012 IBM Corporation
Whats Next?Social, local, mobile and gaming for the enterprise    These are not IBM commitments but my prediction in trend...
Summary■   Social anytime, anywhere■   Let them be social when theyre mobile■   Let them become mobile because theyre soci...
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Social mobile usage Don't Leave Social at the Office

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Social mobile usage Don't Leave Social at the Office

  1. 1. Session INV312Mobile Collaboration UsagePatterns - dont leave socialsoftware at the office Heath McCarthy | North America Social Business Architect | IBM© 2012 IBM Corporation
  2. 2. IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawalwithout notice at IBM’s sole discretion.Information regarding potential future products is intended to outline our general product directionand it should not be relied on in making a purchasing decision.The information mentioned regarding potential future products is not a commitment, promise, orlegal obligation to deliver any material, code or functionality. Information about potential futureproducts may not be incorporated into any contract. The development, release, and timing of anyfuture features or functionality described for our products remains at our sole discretion. 2 | © 2012 IBM Corporation
  3. 3. Legal disclaimer© IBM Corporation 2012. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. 3 | © 2012 IBM Corporation
  4. 4. Agenda■ Change is in the Wind■ Looking at Enterprise SoMo■ SoMo Usage Patterns■ SoMo Personas■ SoMo Architectures 4 | © 2012 IBM Corporation
  5. 5. A Business is an Organization of People ■ Foster ■ Leverage ■ Relationships | © 2012 IBM Corporation5
  6. 6. Mobile■ Portability■ Devices■ Modes of connectedness■ Locality and Presence■ Data and voice communications■ Computing power | © 2012 IBM Corporation
  7. 7. Converging and disruptive Trends Continue■ Consumerization of IT http://mashable.com/2010/04/13/mobile-web-stats/■ Social replaces email http://www.gartner.com/it/page.jsp?id=1293114■ Mobilization of the workforce http://www.digitalbuzzblog.com/2011-mobile-statistics- stats-facts-marketing-infographic/■ BYOD - Bring Your Own Device■ Mobile devices dominate social interactions■ Tablets■ Global mobile devices bury PCs 7 | © 2012 IBM Corporation
  8. 8. 2014 Tablet projections ■ Today, 33.7 million Americans are using a tablet device at least monthly ■ The number of users will rise to nearly 90 million ■ US iPad users to rise from 28 million to 60.8 million ■ iPad users will still account for 68% of the overall US tablet audience. http://www.emarketer.com/Article.aspxid=1008701&R=1008701 ■ 73% of business leaders allow mobile devices or tablets to connect to their corporate networks. IBM CIO Study 8 | © 2012 IBM Corporation
  9. 9. A Global Look at MobilityWorldwide Smartphone Market Expected toGrow 55% in 2011 and Approach Shipmentsof One Billion in 2015, according to IDC ■ Android will dominate device shipments for the next several yearsIDC expects continued growth in the number ■ Windows7 mobile will become theof mobile workers. number 2 mobile Operating System ■ “increase from just over 1 billion in 2010 by 2015 with 20% marketshare to more than 1.3 billion by 2015." ■ iOS will be a dominate force in a healthy 3rd place ■ Blackberry will continue to loseConsider the ability and desire to connect market share (like iOS) but (also likeglobal employees iOS) will continue to grow in volume ■ Is mobility culturally available? ■ Is mobility a driving force in how the culture communicates and accesses information and content? 9 | © 2012 IBM Corporation
  10. 10. Key Aspects of IBMs BYOD "Bring Your Own Device is already the 1) Connecting to the IBM network for more than norm. 60% of companies are enabling mail requires VPN BYOD” 2) Protecting IBM content requires centrally managed device profiles and a password to -July 2011 Forrester Research survey unlock device 3) Ability to install vendor apps and from IBM appstore "At IBM, its not exactly the BYOD metaphor. Rather, we are taking steps to 4) IBM managed program gives the employee access to IBM determined providers and fortify the infrastructure and device extensive device choice. management -- all the way to agents on 5) Outside of managed program employee must the phone itself -- to guarantee that the pay for device and service phone has not been hacked or jail- broken, and that the phone, with integrity, can attach to our network."http://public.dhe.ibm.com/common/ssi/ecm/en/enw03010usen/ENW03010USEN.PDF -Bill Bodin, IBM Distinguished Engineer, CTO Mobility, CIO Office http://www.computerworld.com/s/article/9221289/IBM_opens_ up_smartphone_tablet_support_for_its_workers | © 2012 IBM Corporation
  11. 11. IBM Software On Our Devices■ Traveler for mail and calendar ■ Access out of Office■ VPN ─ BES ─ Traveler■ Connections ─ Companion■ Sametime IM ─ VPN■ Sametime eMeetings ─ Lotuslive and Greenhouse■ Sametime Unified Telephony■ Symphony■ Whirlwind apps■ Alpha code and research projects | © 2012 IBM Corporation
  12. 12. Social + Mobile = SoMo1)Leveraging relationships when youre not in the office2)Connecting to networks to which youve never had access3)Extending networks beyond whos in the office | © 2012 IBM Corporation
  13. 13. Social Everywhere ■ Consistent with other mobile experiences ■ Mobile should not attempt to do everything ■ Persistence between channels ■ Relevant, consistent, personalized and formatted for mobile ■ Mobile interactions are normally shorter ■ Portability on your person | © 2012 IBM Corporation
  14. 14. Segmenting SoMo Users■ Helps define Adoption Plan to satisfy mobile need/value■ Helps identify business value in order to prioritize IT decisions■ Foundation for SoMo Personas■ Consolidate or phase in mobile strategy based on impact 14 | © 2012 IBM Corporation
  15. 15. Segmenting SoMo Users■ Devices■ Connectedness■ Worker types■ Worker constraints 15 | © 2012 IBM Corporation
  16. 16. SoMo Devices■ Enterprise support focused on: Cost ─ Blackberry ■ Cloud or Network Access ─ iPhone ■ Infrastructure ─ Android ■ Support■ Anticipation that: ■ Portability ─ Blackberry will continue to lose share ─ Android will lead ─ Windows Phones will gain interest and grow | © 2012 IBM Corporation
  17. 17. Connectedness Work Locality and Network Access ■ Deskbound ■ Deskless worker ■ Mobile within a single office environment ■ Officeless Worker ■ Mobile across multiple locations ■ Home Office Worker ■ Mobile between cities requiring significant travelDeskbound Inter-Office Off-site Traveling Deskless Offline 100% 100% Connected Disconnected 17 | © 2012 IBM Corporation
  18. 18. Factors Affecting Adoption of SoMo■ Ease of Use can suffer if value is high ● Facilitate quick attention and brief interaction ● Accommodate interruption and changing context■ Device short-comings ─ Ability to consume content/documents ─ Networks ability to move content up/down ─ Security barriers (unlock device, connect to VPN, authenticate, open app) ─ Emphasize primary tasks and reduce user interface■ Security ─ Theft, mobile attacks ─ My device, your network – our intellectual property■ Support the social and personal nature of mobile use■ Ability to Exploit unique mobile device hardware capabilities 18 | © 2012 IBM Corporation
  19. 19. SoMo Adoption Strategy■ Align with Mobile Strategy■ Driver of Mobile Strategy 19 | © 2012 IBM Corporation
  20. 20. Patterns of Social Mobile Software Usage ■ Look to those who have done it before ■ Find your own patterns ■ Something for everyone | © 2012 IBM Corporation20 © 2011 IBM Corporation
  21. 21. Motivations■ Benefiting the employee specifically■ Satisfying a business need■ Supporting organizational initiatives | © 2012 IBM Corporation
  22. 22. Social While MobileEmpowering the Individual■ Work■ Monitor■ Seek■ Update■ Connect | © 2012 IBM Corporation
  23. 23. Social Business Patterns Empowering the Individual■ Share ideas, knowledge■ Help others, build reputation■ Get help and answers■ Learn from others■ Historical Memory■ Ad hoc work management■ Organize my knowledge | © 2012 IBM Corporation
  24. 24. A Day in the Life of the The Socially Connected Smart Laptop Tablet Tablet Tablet Laptop phone Ask a Assign tasks Question Gather details Get Meeting Finish Blog Update Details status Work on Find Expert Post diagram diagram Get Answer Post Start Blog presentation entry Chat about Update Research customer status Read blogs Update from my status Schedule network follow-up Coffee Rock Office Customer Travel Home Shop Climbing 24 | © 2012 IBM Corporation
  25. 25. Social Business Initiatives■ Organizational Awareness■ Engaged Communications■ Employee On-Boarding■ Social Learning■ Mentoring■ Collaborative Work■ Engagement■ Active listening | © 2012 IBM Corporation
  26. 26. Enterprise Work Management■ Team members sharing their progress and completing their work■ Manage and coordinate work of team■ Individual management of ones own work (eg. Activities)■ Leverage the wisdom of their extended team■ Status updates for team awareness■ Mobilizing collaborative work extends ones ability to get the work done – Mark progress – Raise issues – Discuss details – Assign tasks | © 2012 IBM Corporation
  27. 27. Organizational Awareness■ Staying connected to your social networks and the entire Knowledge Network■ Let others know your work status, ideas, discoveries■ Keep track of what others doing■ Tune into News Updates■ Awareness is key to generating new ideas, reacting quickly, and reducing duplication | © 2012 IBM Corporation
  28. 28. Engaged Communciation■ Employee engagement extends to ■ Employee Retention everyone. ■ Employee Satisfaction■ Not a centralized function ■ Higher productivity■ Bi-directional. Listening. ■ Market Leadership■ Defined program of blogging and microblogging■ Post, follow, and comment■ SoMo provides a means to edit and publish content from anywhere■ SoMo means everyone can tune in and engage in conversation■ Forums to hold discussions and drive feedback | © 2012 IBM Corporation
  29. 29. Social Learning■ Puts learning in the hands of the employee■ Continuous. Social Learning Everywhere.■ Requires knowledge contributors■ Mentoring.■ Reach employees who had limited training options■ Create knowledge base for specialized staff ■ More knowledgeable organization ■ Customer engagement ■ Employee empowerment | © 2012 IBM Corporation
  30. 30. Leveraging Industry Patterns■ Retail Associates Network■ Connected Sales Force■ IT Self-service■ Knowledgeable Service Centers■ Empowered Contact Centers■ Communities of Practice | © 2012 IBM Corporation
  31. 31. SoMo Associates■ Little access to company PCs■ May have their own smart device■ Access content and communities from home■ Targeted relationships■ Engaging■ Employee Retention■ Associate Voice■ New ideas.■ Grassroots value | © 2012 IBM Corporation
  32. 32. Assumptions about Socially Mobile Employees■ Knowledge Workers ■ Task Workers ─ Corporate owned or BYOD ─ Ruggedized, corporate owned devices ─ Corporate e-mail, contacts and calendar access ─ Mobile applications for their work ─ Collaboration, unified communications, line of ─ Device procurement and break-fix business applications ─ End-user support ─ Self-service support portal ─ who rarely come across a PC ─ use meeting and in-between time ─ Some spend a good amount of their time away from their PC or are disconnected■ Specialists ─ Apply specialized knowledge in their field ─ IT has only recently been introduced into their field ─ May not have or need a pc – candidates for tablets | © 2012 IBM Corporation
  33. 33. New SoMo Users■ Traditional knowledge worker with on-device email ─ Extend SoMo to them ─ Extend their reach back into organization ─ Communication, sharing, creating■ Specialized worker ─ Mobile access to primary business functions ─ Extend knowledge pool ─ Connect workers ─ Communicate and support ─ Learning and mentoring■ Disconnected task worker ─ Allow them to form Communities to connect and share ideas ─ Organize their work in collaborative ways that knowledge workers take for granted. ─ Socialize training and growth. 33 | © 2012 IBM Corporation
  34. 34. Who are these Mobile Employees■ Highly Mobile Well Connected Professionals ─ Sales ─ IT ─ Executives■ Specialized Mobile Professionals ─ Clinicians - doctors ─ Insurance claim agents ─ Pilots ─ Librarians■ Task Workers ─ City Workers (Police, Parks, Roads, etc) ─ Field support personnel (Insurance, technicians) ─ Customer Service ─ Auto/truck service employees ─ Retail Associates | © 2012 IBM Corporation
  35. 35. Inspire them■ Connect them with Patterns■ Expose their Relationships■ Explain the value■ Relate them to Personas | © 2012 IBM Corporation
  36. 36. IBM Connections brings Social Mobility■ News Updates for all social applications■ Work and Task Management with Activities■ Find, access, and manage Files■ Participate in discussions, comment, etc■ Search Expertise Profiles■ Microblogging, status updates■ News and Activity Streams■ Content Publishing (Blogs and Wikis)■ Finding Information■ Questions and answers■ Ideation■ Post into Media Gallery■ Manage Communities 36 | © 2012 IBM Corporation
  37. 37. IBM Connections SoMo User Experience■ Web Application■ Installed Apps■ Device Integration 37 | © 2012 IBM Corporation
  38. 38. Specialized Social Tools■ Blog authoring (eg. Blogsy)■ Feed consolidation apps■ Local File Storage■ iTunes for Media Library 38 | © 2012 IBM Corporation
  39. 39. A Device in hand is better than none Full Browser Full BrowserFunctionality Tablet App Mobile App Mobile Web Full Browser Notifications Laptop Tablet Smartphone Mobile eMail 39 | © 2012 IBM Corporation
  40. 40. Why Define a Persona■ Articulates value■ Can be applied to a broad swath of the employee population■ Can influence device and network decisions■ Allows for the appropriate variety of options for employees to do they work they need■ Align and communicate capabilities | © 2012 IBM Corporation
  41. 41. SoMo PersonasThe Communicator■ Updates status■ Microblogs thoughts and ideas and observations■ Shares articles, photos and videos■ Has clear business need to communicate | © 2012 IBM Corporation
  42. 42. SoMo PersonasCommunity Leader■ Monitor their communities■ Respond to posts■ Update the blog and wiki and other content■ Manage membership | © 2012 IBM Corporation
  43. 43. SoMo PersonasThe Collaborator■ Manage activities■ Project manager or active team member■ Interact in discussions■ Review documents and other team content■ Gets work done - everywhere | © 2012 IBM Corporation
  44. 44. SoMo PersonasThe Networker■ Monitors status updates and reads contributions of others■ Tags connects to experts■ Contributors for her followers | © 2012 IBM Corporation
  45. 45. SoMo PersonasThe Well Informed■ Reads blogs, wikis, and forum posts■ Follows SMEs and leaders■ Monitors status updates and commenting | © 2012 IBM Corporation
  46. 46. SoMo PersonasThe Researcher■ Searches for information■ Connects to the knowledgeable■ Leverages the Knowledge Network■ Ask questions■ Leverages bookmarks | © 2012 IBM Corporation
  47. 47. SoMo PersonasConnected Worker■ Manage tasks assigned■ Provides data and content (rich media)■ Resolve issues■ Gets help■ Shares Ideas | © 2012 IBM Corporation
  48. 48. SoMo PersonasThe Highly Aware■ Monitors status updates and feeds■ Constantly reading about whats going on and who is doing what■ Always ready to pitch in and resolve issues■ Looking for new ideas and new ways of doing things■ Reshares | © 2012 IBM Corporation
  49. 49. SoMo PersonasThe Creator■ Leverages his network■ Share his enterprise expertise■ Creates intellectual capital, documents, and deliverables■ While mobile, will review drafts, engage in discussions, seek expertise | © 2012 IBM Corporation
  50. 50. Deployment Patterns - 3rd Party Cloud 50 | © 2012 IBM Corporation
  51. 51. Deployment Patterns – Private Cloud 51 | © 2012 IBM Corporation
  52. 52. Deployment Patterns – On Premise Intranet 52 | © 2012 IBM Corporation
  53. 53. Deployment Patterns – Social Portal 53 | © 2012 IBM Corporation
  54. 54. Whats Next?Social, local, mobile and gaming for the enterprise These are not IBM commitments but my prediction in trends■ Geo-locative data providing business context for the employee■ Device as sensor■ Using data on the device for analytics■ Device mashups■ Mobile device personal input/output gatekeeper■ Gaming■ Augmented reality applications on mobile devices 54 | © 2012 IBM Corporation
  55. 55. Summary■ Social anytime, anywhere■ Let them be social when theyre mobile■ Let them become mobile because theyre social■ My value, our value 55 | © 2012 IBM Corporation

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