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Mobiletrender 2014

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Presentation used during the keynote at the conference Mobiletrender in Norway August 2014

Published in: Mobile
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Mobiletrender 2014

  1. 1. @allerhed of the Evolution of Mobile Lars-Olof “Lollo”Allerhed CTO IBM MobileFirst Europe lollo@se.ibm.com @allerhed
  2. 2. Web Mobile Web Mobile Hybrid Mobile is Now Part of Everything We Do
  3. 3. Welcome to the fast paced world of mobile: What’s going on out there?
  4. 4. Unprecedented access, but at the cost of dealing with fragmentation
  5. 5. Power of Employee Engagement: Smarter Workforce Even iOS suffers fragmentation in practice
  6. 6. Meanwhile, the evolution of tech marches on and continues to evolve the definition of what it means to be mobile
  7. 7. From the experience of 1 instagram To smart apps that increases 3 systems of record 2 productivity and reduces cost Integrated with corporate What Enterprise mobile is all about ...
  8. 8. *! *! Integrated – Speed time to market with a core platform Contextual – Increase customer satisfaction by with experiences tailored to a user's location, attributes, preferences, device, behaviors. *! LOB Friendly – enable LOB to manage the digital experience life cycle day to day. IBM’s mobile Experience
  9. 9. 39% 19% Designing for mobile is different: An information architect perspective
  10. 10. A good mobile design changes the experience to be contextual
  11. 11. Power of Employee Engagement: Smarter Workforce Pure web!Hybrid!Pure native! Pre-packaged HTML5 resources! HTML5 + native UI! Web-Native Continuum! Mobile web site (browser access)! Native shell enclosing external m.site! Mostly native, some HTML5 screens! Pure native! Spectrum of mobile app development approaches
  12. 12. 30% of the value and effort is visible (mobile UI) 70% of the value and effort lies under the surface Security User engagement Operations Mobile apps go deeper than front-end UI
  13. 13. *! Shift in personalized computing towards mobile using cloud-based services Shift towards unbundling business offerings Shift towards killer-apps disrupting entire industries Market Shifts in the digital economy *! *!
  14. 14. SEARCH FOR EXPERT
  15. 15. EXPERT PROFILE WITH DIGITAL BREAD CRUMBS
  16. 16. ENGAGE OR CONTACT EXPERT
  17. 17. APPLE + IBM
  18. 18. VISION Computing platform – a framework on which applications may be run { }
  19. 19. Over 100 MobileFirst case studies...

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