The document contains predictions for trends in social business and technology in 2015 from various experts. Some of the key trends predicted include: - Growth in content creation and sharing through crowdsourcing as well as high value analytics and the intersection of IoT and social media. - Expansion of the collaborative economy where people share and create physical goods and services. - Social business activities becoming predominantly mobile-driven. - Emergence of social leaders who communicate through social technologies and personal branding. - Increased focus on privacy, security and how brands address these issues.

1. 20 for 2015! Social Business Future
Predictions from my tribe
2015
© 2014 IBM Corporation
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2. Sandy Carter
IBM General Manager, Ecosystem Development &
Social Business Evangelist
@sandy_carter © 2014 IBM Corporation
Expect a "CHIC" 2015! (Content, High
Value Analytics, IoT, and Confluence) We
will see huge changes in the Content
brands produce with crowds, High value
analytics throughout the business through
social data, the Interplay between the
Internet of things and social, and the
Confluence of engagement with
employees, customers, leaders, and new
roles.
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3. With social media, we’ve seen people
create and share media. In 2015, expect to
see a growth in the Collaborative Economy:
people creating and sharing in the physical
world.
@sandy_carter © 2014 IBM Corporation
Jeremiah Owyang
Founder, Crowd Companies
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4. Brands will become newsrooms. Brands
that are agile, responsive, and proactive
with strong communication strategies
will take the lead by sharing and
engaging with new media.
@sandy_carter © 2014 IBM Corporation
Pam Moore
CEO & Founder, Marketing Nutz
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5. The year 2015 will mark the tipping
point where a majority of Social
Business activity will be conducted via
mobile devices.
@sandy_carter © 2014 IBM Corporation
Jeffrey Barth
Vice President, The Chanel Company Limited
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6. High-performing social businesses
will spawn a new kind of
leader: “The Social Leader” who
communicates through social
technologies and personal
branding.
@sandy_carter © 2014 IBM Corporation
Cheryl Burgess
CEO, Blue Focus Marketing
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7. Mark Schaefer
Author, Social Media Explained
There is one mega-trend that is like an
enormous hammer forging nearly every
idea and innovation in our marketing
world today: Fighting through
information density.
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8. Clarissa Felts
Vice President Collaboration, Diversity & Inclusion
Lowe’s Companies Inc.
The art of Social Listening will accelerate
and gain credibility, allowing companies to
make more informed decisions, gather key
insights, build stronger programs and
improve processes.
@sandy_carter © 2014 IBM Corporation
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9. Jeffrey Gitomer
Best-Selling Author, Keynote Speaker,
America's #1 Sales Authority
Social media and social selling are
entering the next phase: the comfortable
phase. People are realizing the power
and are comfortable enough to BUY!
@sandy_carter © 2014 IBM Corporation
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10. 2015 is not the year of the crowd, it's the
year when the crowd realizes they are
the product and they don't like it and will
do something about it.
@sandy_carter © 2014 IBM Corporation
Ray Wang
Principal Analyst, Founder & Chairman
Constellation Research, Inc.
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11. Robin Carey
Founder & CEO, Social Media Today
@sandy_carter © 2014 IBM Corporation
Enterprises will learn to distinguish
themselves by their attention to privacy
and security. Security for a brand will be
inextricable from product quality.
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12. Eric Gore
President, MutualMiind
@sandy_carter © 2014 IBM Corporation
Social signals and deeper personality
insights will be embedded increasingly
into marketing automation systems used
by brand marketers for demand
generation, social selling, and customer
service.
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13. Ted Rubin
Social Marketing Strategist, Keynote Speaker, Brand Evangelist &
Acting CMO of Brand Innovators
@sandy_carter © 2014 IBM Corporation
In 2015, we need to start "looking people
in the eye" digitally with our social
communication.
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14. Ty Downing
CEO, SayItSocial
@sandy_carter © 2014 IBM Corporation
In 2015, mobile app developers will have
to factor in the explosion of wearables
into their design and social development.
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15. Geoff De Weaver
CEO & Founder, Touchpoint Entertainment Inc
@sandy_carter © 2014 IBM Corporation
The major trends I’m tracking are fan
engagement, content, community and
commerce. We’re seeing social media,
big data, live and on-demand video
changing the way fans consume and
follow their favorite teams, artists and
bands.
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16. Brian Fanzo
Chief Digital Strategist and Partner, Broadsuite
@sandy_carter © 2014 IBM Corporation
Companies and leaders will begin to shift
their focus from using social media for
marketing or communication and start
using it for connecting and growing
communities which includes investing in
employees personal brands and
empowering customers to have a voice.
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17. Peter Cardon
Professor, Center for Management Communication,
University of Southern California
@sandy_carter © 2014 IBM Corporation
Social media has turned brands into
publishers, and the pressure to produce
quality content is growing. The explosive
growth of Pinterest, Instagram, and
YouTube in the past few years reflects
the growing value of visual social media.
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18. Kim Chandler McDonald
Co-Founder, EVP, Flat World Navigator
@sandy_carter © 2014 IBM Corporation
This flat world of business without
borders and boundaries between
customers, clients, colleagues and
competitors requires connections and
collaborations between people,
processes, and partners.
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19. John Furrier
Co-Founder CrowdChat, CEO SiliconANGLE
@sandy_carter © 2014 IBM Corporation
Data-driven social will be a part of all
investments. Owned and earned media
will work together. Content production
will be open-sourced from the crowd.
Social business value chains will emerge.
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20. Jeff Frick
General Manager, theCUBE
@sandy_carter © 2014 IBM Corporation
When you think social engagement,
think Dinner party:
• Conversation not Presentation
• Catalysts not formal leaders
• Direction not Control
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21. Jim Deters
Co-founder & CEO, Galvanize
@sandy_carter © 2014 IBM Corporation
We are living in a Renaissance
Happening where working and learning
are the same. This ERA lives on social
sharing, experiences, and an intense
upgrading of skills.
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22. @sandy_carter © 2014 IBM Corporation
Wishing you all a wonderful social
and prosperous 2015!
#getbold @sandy_carter