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Digital transformation in Healthcare - From HBS Healthcare Summit

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My HBS keynote on Digital Transformation in Healthcare

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Digital transformation in Healthcare - From HBS Healthcare Summit

  1. 1. © 2014 IBM Corporation Empowering the IBM ecosystem 3 Top Digital Trends for Healthcare Sandy Carter IBM General Manager Ecosystem Development & Social Business Evangelist @sandy_carter
  2. 2. © 2014 IBM Corporation Empowering the IBM ecosystem Social Business for the Digital Health Revolution 1.Health and Wellness insights driven by cognitive computing 2. The rise of niche social networks and social collaboration 3. Mobile & visual communications are ubiquitous @sandy_carter 2
  3. 3. © 2014 IBM Corporation Empowering the IBM ecosystem Leveraging cognitive and predictive capabilities to improve outcomes Mining internal data with business intelligence tools Analytics 1.0 Understanding the consumer by analyzing unstructured big data Analytics 2.0 Analytics 3.0 Analytics 3.0: Health and Wellness insights driven by cognitive computing @sandy_carter 3 1
  4. 4. © 2014 IBM Corporation Empowering the IBM ecosystem Data analysis for advanced healthcare diagnosis @sandy_carter 4 1
  5. 5. © 2014 IBM Corporation Empowering the IBM ecosystem Health professionals: more likely to use relevant forums or niche social networks The rise of niche social networks and social collaboration 2 0 9 Preferred Social Media Channels / Ranked @sandy_carter 5
  6. 6. © 2014 IBM Corporation Empowering the IBM ecosystem Boston Children’s Hospital connects doctors and nurses around the world via OPENPediatricsTM @sandy_carter 2 6
  7. 7. © 2014 IBM Corporation Empowering the IBM ecosystem Mobile & visual communications are ubiquitous 3 90% of mobile users have device within arms reach 100% of time @sandy_carter 7
  8. 8. © 2014 IBM Corporation Empowering the IBM ecosystem >45,000+ clinician users >17,000+ patient users IBM and @Point of Care Tap the power of Watson to transform the quality of care Access to relevant, curated, evidence-based, disease- specific medical content 3 @sandy_carter 8
  9. 9. © 2014 IBM Corporation Empowering the IBM ecosystem Curbing the spread of Ebola in Africa with data analytics and citizen engagement SMS or mobile voice messages provide actionable insight @sandy_carter 9 3
  10. 10. © 2014 IBM Corporation Empowering the IBM ecosystem Key Takeaways for your Health Brand 1. Analytics 3.0 is here. Develop a plan to listen to your customers. 2. Niche social networks are thriving. Reach people in communities that interest them. 3. Use video and visual networks to humanize your brand. Tell a story and make emotional connections. @sandy_carter 10
  11. 11. © 2014 IBM Corporation Empowering the IBM ecosystem Subscribe to my blog: socialbusinesssandy.com Follow me @sandy_carter twitter.com/sandy_carter 11

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