The Internet of Things (IoT) - What Really Matters for a Start-Up


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Presentation to a group of startups on the Internet of Things and what really matters

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The Internet of Things (IoT) - What Really Matters for a Start-Up

  1. 1. © 2014 IBM Corporation@Sandy_Carter#TiEcon The Internet of Things: What Really Matters? Sandy Carter IBM General Manager Ecosystem Development & Social Business Evangelist @Sandy_Carter#TiEcon
  2. 2. © 2014 IBM Corporation@Sandy_Carter#TiEcon2 $1BInvested by VCs in IoT ventures in 2013 50%Funding for IoT companies up in 2013 over 2012 26BIoT units installed by 2020 $300B Incremental revenue from IoT products and services by 2020 Investment and Opportunity in IoT is skyrocketing! Sources: Gartner “Forecast: The Internet of Things, Worldwide, 2013”, November 18, 2013; CB Insights, “Internet of Things Companies Haul In More than $1 Billion in Venture Capital in 2013“, March 18, 2014
  3. 3. © 2014 IBM Corporation@Sandy_Carter#TiEcon T I E Ecosystem Integrated Solution What Really Matters? The Right Focus 3
  4. 4. © 2014 IBM Corporation@Sandy_Carter#TiEcon The Right Focus: 3D vision 4
  5. 5. © 2014 IBM Corporation@Sandy_Carter#TiEcon The Right Focus: Domain expertise Opportunity Exists by Industry: Automotive Asset Management Energy / Utilities Healthcare Home / Building Automation Retail 5 Industrial #1 #2 #3 #4 Source: IDC, “Worldwide Internet of Things (IoT) 2013–2020 Forecast: Billions of Things, Trillions of Dollars”, October 2013
  6. 6. © 2014 IBM Corporation@Sandy_Carter#TiEcon The Right Focus: Drivers of value Value-driven use cases Target the right “buyer” - Facility manager vs IT 6
  7. 7. © 2014 IBM Corporation@Sandy_Carter#TiEcon The Right Focus: Design will be a crucial differentiator 7 User-centered design Focus on the outcome, not the device - Innovation Experiments - Great storyboards and wireframes - “Hills” focus on the value to the user not features and functions T
  8. 8. © 2014 IBM Corporation@Sandy_Carter#TiEcon Data from Facebook fed real-time onto store racks Social Hanger: Domain, Driver of Value and Design 8
  9. 9. © 2014 IBM Corporation@Sandy_Carter#TiEcon $237B Opportunity $370B Opportunity$187B Opportunity AnalyticsData Cognitive Integrated Solution: Opportunity 9 *Source: Gartner, “Worldwide IT Spending Forecast”, January 2014
  10. 10. © 2014 IBM Corporation@Sandy_Carter#TiEcon Integrated Solution: Long-term opportunities Short-term opportunity: Connectivity products $60B By 2016 $180B By 2016 10 Long-term opportunity: Data, analytics *Source: Harbor Research, “Markets: Where Will Value Be Created In The Internet Of Things & People?”, April 7, 2014 Connectivity Products Data, Analytics $0 $20B $40B $60B $80B $100B $120B $140B $160B $180B
  11. 11. © 2014 IBM Corporation@Sandy_Carter#TiEcon Integrated Solution Example: IBM working with Honda Collect Data about battery performance in EVs on the road Optimize data to improve performance of EVs and increase customer satisfaction Analyze massive amounts of operating data Device performance Maintenance contracts Warranties / recalls Customer serviceOther Opportunities: 11
  12. 12. © 2014 IBM Corporation@Sandy_Carter#TiEcon Analyze and Optimize Unstructured Data Predicting irrigation needs based on conditions & weather Collect 100B sensor readings daily by 2020 Integrated Solution Example: OnFarm working with GA Flint River Basin Reconcile and merge unstructured data from multiple sources Utilize multiple protocols and technologies to build data from devices Collect Analyze Optimize Crop Weather Sensors People Other Opportunity Areas: 12
  13. 13. © 2014 IBM Corporation@Sandy_Carter#TiEcon Integrated Solution Example: Streetline working with City of Los Angeles Collect Parking spot data (garage, street, campus) Optimize Parking usage to reduce city congestion and increase motorist satisfaction Analyze Demand for parking by hour of day and location 13
  14. 14. © 2014 IBM Corporation@Sandy_Carter#TiEcon End to End Technology & Business Mentoring Seek the expertise you need to succeed. Raise Capital Get access to top VCs and funds. Scale Globally Go global with a partner network. Ecosystem Value Watson Talent Hub: 500+ subject matter experts Watson Developer Cloud: 1700+ engaged innovators Watson Content Store: $100M Watson Ecosystem 14
  15. 15. © 2014 IBM Corporation@Sandy_Carter#TiEcon Ecosystem Example: Connected Car Predicts part failure Pay as you drive Insurance Smart Home Sends alerts to vehicle Smarter City Events: Anti lock brakes, Air bag deployed, Vibration detected, Location change Schedules appointment with car owner Unlock my car Find my car 15
  16. 16. © 2014 IBM Corporation@Sandy_Carter#TiEcon Ecosystem Example: Connected Car Domain: Automotive Ecosystem consisting of: - Car manufacturers - Parts suppliers - Tire manufacturers - Insurance company - Emergency services - Cell phone companies - … more Mentoring by: Various participants in Ecosystem Capital: - VCs, car companies, technology companies 16
  17. 17. © 2014 IBM Corporation@Sandy_Carter#TiEcon Ecosystem: Get tech mentoring and know how 17
  18. 18. © 2014 IBM Corporation@Sandy_Carter#TiEcon Ecosystem: Digital mentoring is a recipe for success 18
  19. 19. © 2014 IBM Corporation@Sandy_Carter#TiEcon IoT Marketecture: Collect, analyze and optimize data 19 Industry Centric Solutions Design Operate Manage Analyze and Optimize Collect and Connect Security/Privacy Device protocols Assets, Products, Infrastructure
  20. 20. © 2014 IBM Corporation@Sandy_Carter#TiEcon T I E Ecosystem: - Mentoring - Capital - Scale Globally Integrated Solution: - Collect, Analyze, Optimize - Focus on Long-term Profit What Really Matters? The Right Focus: - Domain knowledge - Drivers of Value - Design 20
  21. 21. © 2014 IBM Corporation@Sandy_Carter#TiEcon Follow me @sandy_carter Subscribe to my blog Let’s Stay Connected! 21