The document discusses the Judge Group's efforts to develop a mobile strategy. It provides details on the company's history and unveiling of a new intranet. It then discusses considerations for a mobile strategy, including identifying user needs, a potential approach using responsive design and a web app, and tips for rollout and adoption. Usage stats from the initial mobile app are also presented, along with ideas for future enhancements.

1. Dan Lewis
Intranet Manager / Mobile Evangelist
The Judge Group

2.  Founded in 1970 by Martin E. Judge Jr in
Philadelphia, Pennsylvania, USA
 One of the largest privately-owned staffing
companies in the United States at nearly $300 million
total annual revenue.
 Composed of 8 separate operating companies, some
with as many as 30 office locations.
 Employs nearly 400 internal staff in 3 countries.
 Has over 4000 contractors working on projects for
clients at any given time.

3. June 23,2011 - Philadelphia, PA – The Judge
Group unveils a major Intranet
redevelopment/redesign effort called Judge
Link at its national sales meeting. “Our old
Intranet was broken and we did something
about it,” was what Judge’s CIO said to the
audience assembled.

6.  “But, can I get it on my mobile
device?” – If not the user will be
mobile without your help.
 Around 2014 (earlier?) mobile
Internet access will surpass desktop
access

7.  Types of enterprise mobility*
 Mobile connectivity
 Fieldforce automation
 Mobile productivity
 Desktop replacement
 Your mobile users
 Mobile Web vs Native App
*James Robertson – www.steptwo.com.au

8.  Identify your mobile users
◦ Corporate
◦ Field (nomads/road warriors)
 What do they want/need on the go?
◦ Information
◦ Workflow
◦ CRM

9.  Staff Directory access
 Internal News / Alerts / Events
 Applicant Tracking Lookups
◦ Candidate / Manager Contact Info
◦ Job Order Information

10.  Device Ownership
◦ Moving to a “bring your own” culture
 Development Resources
◦ What do we have in-house
 Great User Experience
◦ Leveraging mobile characteristics

11.  No time or budget for native apps on all top
platforms:
◦ Android (tablets and phones)
◦ Blackberry
◦ iOS (iPad and iPhone)
 Web competencies already in house
 Information architecture ready
 Skunk Works

12.  jQuery Mobile for an app-like user
experience across many
smartphone and tablet platforms
 Progressive Enhancement and
Responsive Design
 SSL and LDAP Authentication
 Quick to market

13.  Use large touch-friendly buttons
 Open dialer and email
 Sensors, sensors, sensors
 Cameras

14.  Tablets present more real estate
 Responsive Design is your friend
 Native? Develop a tablet-specific app

15.  Show mobile accomplishing real tasks
 Create excitement and make it fun
 Feedback and update
 Mobile is not for everyone

16.  Early communication and collaboration
 Address different levels of organization
 Prepare to adjust and anticipate problems
 With collaboration users gain ownership

17.  Share use cases during training
 Exchange success stories
 Be prepared to listen to a story ANYWHERE

18.  Usage (since July 2011 of ~400 Users)
◦ 70% have at least logged into mLink
◦ 30% have visited at least 4 times
◦ 10% logon more than 3 times per week
 Modules (by use)
1. Mobile CRM
2. Staff Directory
3. News

19.  Android and iOS reign supreme
 Time to plan for native apps?

20.  ATS data entry
 Surface BI data
 Mobile forms
 Full enterprise search
 Richer user profiles
 Activity streams
 Improve with the technology

21.  Identify your users and their tasks to help
them be mobile
 Technology depends on environment,
budget, and time – but there is a solution
 You can’t win without buy-in

22.  James Robertson – Column TWO
◦ http://www.steptwo.com.au/columntwo/
 JQuery Mobile
◦ http://jquerymobile.com/
 The upcoming Digital Workplace Trends
◦ http://netjmc.com/
 Intranet Focus Blog
◦ http://www.intranetfocus.com/blog

23.  LinkedIn
◦ linkedin.com/in/dantheitman
 Twitter
◦ @DantheITMan
 Email
◦ dlewis@judge.com