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Social Business 
Leadership Lessons 
Learned from a Game 
Sandy Carter 
GM – IBM Ecosystem Development, 
Social Business E...
97 million active players a 
day! 
Simple rules 
500+ levels, more added 
every month 
@sandy_carter 
"Candy Crush Saga" a...
Social Business Leadership Lessons from Games 
1. You catch more flies with honey than you do 
@sandy_carter 
with vinegar...
@sandy_carter 
"Candy Crush Saga" and related marks are trademarks of King.com Ltd or related entities 
1. You catch more ...
Honda: Employee recognition engages employees 
Instant feedback 
Public vs 1 on 1 
Peer recognition 
@sandy_carter 
Manage...
@sandy_carter 
2. Get help to get it done by sharing expertise 
"Candy Crush Saga" and related marks are trademarks of Kin...
Streetline: Find parking in the City of Los Angeles via social 
30% of traffic 
Caused by people driving 
around looking f...
3. Community is the tie that binds 
 View rankings of top scorers 
 Compare with friends’ scores 
 Use competition to brin...
City of Honolulu: 
IBM and partners provide platform for citizen developers 
IBM Cloud 
Infrastructure Sirius + 
App ecosy...
@sandy_carter 
4. Opportunities are everywhere, but few 
have eyes to see them 
Candy Crush Saga and related marks are tra...
Sun Life Stadium: Improves fan loyalty with social 
Sun comms 
Life Stadium – Fans made with Mobile 
Fans spend more time ...
Key #SocBiz Leadership Takeaways 
1. Having trouble captivating your social 
audience? Try gamification! 
2. Being indispe...
Subscribe to my blog: 
socialbusinesssandy.com 
Follow me 
@sandy_carter 
twitter.com/sandy_carter 
@sandy_carter 
13
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Social Business Lessons from Candy Crush

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I love candy crush and have learned such great Leadership Lessons that I had to share!!

Published in: Social Media

Social Business Lessons from Candy Crush

  1. 1. Social Business Leadership Lessons Learned from a Game Sandy Carter GM – IBM Ecosystem Development, Social Business Evangelist & Founder of Super Women’s Group @sandy_carter
  2. 2. 97 million active players a day! Simple rules 500+ levels, more added every month @sandy_carter "Candy Crush Saga" and related marks are trademarks of King.com Ltd or related entities Welcome to the world of online gaming 2
  3. 3. Social Business Leadership Lessons from Games 1. You catch more flies with honey than you do @sandy_carter with vinegar 2. Get help to get it done by sharing expertise 3. Community is the tie that binds 4. Opportunities are everywhere, but few have eyes to see them "Candy Crush Saga" and related marks are trademarks of King.com Ltd or related entities 3
  4. 4. @sandy_carter "Candy Crush Saga" and related marks are trademarks of King.com Ltd or related entities 1. You catch more flies with honey than you do with vinegar Acknowledge that there are positive rewards in store … … users then begin to work harder in order to achieve their rewards 4
  5. 5. Honda: Employee recognition engages employees Instant feedback Public vs 1 on 1 Peer recognition @sandy_carter Managers providing recognition 5
  6. 6. @sandy_carter 2. Get help to get it done by sharing expertise "Candy Crush Saga" and related marks are trademarks of King.com Ltd or related entities 6
  7. 7. Streetline: Find parking in the City of Los Angeles via social 30% of traffic Caused by people driving around looking for parking @sandy_carter 7
  8. 8. 3. Community is the tie that binds View rankings of top scorers Compare with friends’ scores Use competition to bring @sandy_carter people together Weave the fabric of community Candy Crush Saga and related marks are trademarks of King.com Ltd or related entities 8
  9. 9. City of Honolulu: IBM and partners provide platform for citizen developers IBM Cloud Infrastructure Sirius + App ecosystem developed by citizen developers @sandy_carter 9
  10. 10. @sandy_carter 4. Opportunities are everywhere, but few have eyes to see them Candy Crush Saga and related marks are trademarks of King.com Ltd or related entities 10
  11. 11. Sun Life Stadium: Improves fan loyalty with social Sun comms Life Stadium – Fans made with Mobile Fans spend more time watching the game Less time in traffic and long concession lines @sandy_carter 11
  12. 12. Key #SocBiz Leadership Takeaways 1. Having trouble captivating your social audience? Try gamification! 2. Being indispensable comes from socially sharing your expertise, rather than holding it back 3. Healthy competition breeds active social @sandy_carter communities 4. In social, focus on the trees, not just the forest Candy Crush Saga and related marks are trademarks of King.com Ltd or related entities 12
  13. 13. Subscribe to my blog: socialbusinesssandy.com Follow me @sandy_carter twitter.com/sandy_carter @sandy_carter 13

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