Educating on Design Symposium


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This presentation was part of a day-long symposium for educators and web designers to come together for talks about design principles, industry skills and standards as it applies to preparing students for careers in design.

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Educating on Design Symposium

  1. 1. Samantha Warren Instructor at CDIA Boston UniversitySenior Web Designer at Phase2 Technology
  2. 2. Survival
  3. 3. “Graphic designers are expected to face keen competition for available positions. Many talented individuals are attracted tocareers as graphic designers. Individuals withWeb site design and animation experience will have the best opportunities.” "Keen” meaning there will be fewer job openings than job seekers
  4. 4. My Realization ...
  5. 5. 2 traditional schools“Graphic Design” “Digital Media” Adobe Cert Print design Computer Science Identity Design Software Dev Advertising Video EditingInteractive Design
  6. 6. The Modern Hybrid “Web Designer” HTML & CSS User Experience/ IAOnline Brand/Marketing CMS understanding
  7. 7. IdealBut not practical
  8. 8. Challenges Curriculum Bureaucracy Ever-Changing Technology
  9. 9. Organizationsare trying to help
  10. 10. WaSP Interact
  11. 11. Opera curriculum
  12. 12. Focus on Goals
  13. 13. Student Goal: Get a Job
  14. 14. Goal Oriented ConceptsDesign Thinking & ProcessEnvironmental AdaptationStaying Ahead of the Curve
  15. 15. DesignThinking
  16. 16. “Give a man a fish; you have feed him for today. Teach a man to fish; and you have fed him for a lifetime”
  17. 17. ConceptsElements & Principles Design History Brainstorming Critiquing Moodboarding User Experience
  18. 18. Teach without computers As often as humanly possible. I know... it’s crazy, right?
  19. 19. Elements & PrinciplesThe building blocks and guidelines of successful design.
  20. 20. History It doesn’t have to be boringand it helps students to not repeat mistakes (or at least recognize when those mistakes are being made)
  21. 21. Make History Fun
  22. 22. BrainstormingComing up with ideas is a learned process.
  23. 23. Techniques Listing Mind MappingMetaphors and Similes Sketching
  24. 24. CritiquingA student’s ability to verbally express their thought process is one of the most overlooked but important points to focus on before entering the design work force
  25. 25.
  26. 26. Describe: What am I looking at?Analyze: How are the elements & Principles of Design being used? (print a cheat sheet)Interpret: What are the goals? Judge: Are those goals being met?
  27. 27. Moodboarding Introducing to students the concept of collaborating with clients
  28. 28. Moodboard by
  29. 29. User ExperienceIntroducing students to the concept of “users”
  30. 30. Environmental Adaptation
  31. 31. Wonderfactory
  32. 32. nclud
  33. 33. Ogilvy PR
  34. 34. “ In school we had 3 weeks to do what I am being asked to do in just 3 hours.”
  35. 35. “I was taught to do this inFireworks, not Photoshop.”
  36. 36. Fish out of water Timelines “Industry Standards” Working with clients
  37. 37. DeadlinesIntegrate time-saving techniques.
  38. 38.
  39. 39. Best PracticesThe importance of know what is standard in the industry vs what is standard at a company.
  40. 40.
  41. 41.
  42. 42. Clients Without clients there would be no design work...preparing students for the level of impact they will have on their work is crucial.
  43. 43.
  44. 44. Shootahead
  45. 45. Staying Current Online Resources NetworkingCommunity Involvement Conferences Collaboration
  46. 46. Online Resources Make students aware that there are constantly discussions about where the industry is headed and resourceful articles about techniqueseverywhere online. Assign blogs for extra reading.
  47. 47. Networking (Online & Offline)Building network isn’t just important for getting a job, its important for doing a good job. Havestudents create an account on a network or attend an event.
  48. 48. Community (Online & Offline) The design industry is an ecosystem, those whogive will also get. Have students comment on blogs for extra credit or post assignments to wikis.
  49. 49. Conferences (& Events) Organize a field trip or keep a running list on ablog of upcoming conferences to attend. Students get discounts to most, take advantage!
  50. 50. Collaboration (With Industry Professionals)Bring in or teleconference an industry professional to just say “ hey, this is what’s new”!
  51. 51. Goal Oriented ConceptsDesign Thinking & ProcessEnvironmental AdaptationStaying Ahead of the Curve
  52. 52. AdditionalResources http://teachtheweb.com
  53. 53. Thank you
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