Educating on Design Symposium

Samantha Warren Instructor at CDIA Boston UniversitySenior Web Designer at Phase2 Technology

Survival

“Graphic designers are expected to face keen competition for available positions. Many talented individuals are attracted tocareers as graphic designers. Individuals withWeb site design and animation experience will have the best opportunities.” http://www.bls.gov/oco/ocos090.htm#projections_data "Keen” meaning there will be fewer job openings than job seekers

My Realization ...

2 traditional schools“Graphic Design” “Digital Media” Adobe Cert Print design Computer Science Identity Design Software Dev Advertising Video EditingInteractive Design

The Modern Hybrid “Web Designer” HTML & CSS User Experience/ IAOnline Brand/Marketing CMS understanding

IdealBut not practical

Challenges Curriculum Bureaucracy Ever-Changing Technology

Organizationsare trying to help

WaSP Interact http://interact.webstandards.org

Operahttp://www.opera.com/company/education/ curriculum

Focus on Goals

Student Goal: Get a Job

Goal Oriented ConceptsDesign Thinking & ProcessEnvironmental AdaptationStaying Ahead of the Curve

DesignThinking

“Give a man a fish; you have feed him for today. Teach a man to fish; and you have fed him for a lifetime”

ConceptsElements & Principles Design History Brainstorming Critiquing Moodboarding User Experience

Teach without computers As often as humanly possible. I know... it’s crazy, right?

Elements & PrinciplesThe building blocks and guidelines of successful design.

History It doesn’t have to be boringand it helps students to not repeat mistakes (or at least recognize when those mistakes are being made)

Make History Fun thinkingforaliving.org/archives/147 designhistory.org design.sva.edu/site/series/show/2

BrainstormingComing up with ideas is a learned process.

Techniques Listing Mind MappingMetaphors and Similes Sketching

CritiquingA student’s ability to verbally express their thought process is one of the most overlooked but important points to focus on before entering the design work force

http://www.smashingmagazine.com/2010/03/02/web-design-criticism-a-how-to/

Describe: What am I looking at?Analyze: How are the elements & Principles of Design being used? (print a cheat sheet)Interpret: What are the goals? Judge: Are those goals being met?

Moodboarding Introducing to students the concept of collaborating with clients

Moodboard by jaynawallace.com

User ExperienceIntroducing students to the concept of “users”

Environmental Adaptation

Wonderfactory http://www.designsdelight.com/office-interior-design/office-interior-design-office-design-office-designs/

nclud http://www.flickr.com/photos/mringlein/3749761661

Ogilvy PR

“ In school we had 3 weeks to do what I am being asked to do in just 3 hours.”

“I was taught to do this inFireworks, not Photoshop.”

Fish out of water Timelines “Industry Standards” Working with clients

DeadlinesIntegrate time-saving techniques.

http://morris-photographics.com/photoshop/shortcuts/downloads/PSCS3_Keyboard_Shortcuts_Mac.pdf

Best PracticesThe importance of know what is standard in the industry vs what is standard at a company.

http://www.flickr.com/photos/benedikte/2821455542

Clients Without clients there would be no design work...preparing students for the level of impact they will have on their work is crucial.

http://nclud.com/sketchbook/logic-based-design-design-is-50-selling/

Shootahead

Staying Current Online Resources NetworkingCommunity Involvement Conferences Collaboration

Online Resources Make students aware that there are constantly discussions about where the industry is headed and resourceful articles about techniqueseverywhere online. Assign blogs for extra reading.

Networking (Online & Offline)Building network isn’t just important for getting a job, its important for doing a good job. Havestudents create an account on a network or attend an event.

Community (Online & Offline) The design industry is an ecosystem, those whogive will also get. Have students comment on blogs for extra credit or post assignments to wikis.

Conferences (& Events) Organize a field trip or keep a running list on ablog of upcoming conferences to attend. Students get discounts to most, take advantage!

Collaboration (With Industry Professionals)Bring in or teleconference an industry professional to just say “ hey, this is what’s new”!

Goal Oriented ConceptsDesign Thinking & ProcessEnvironmental AdaptationStaying Ahead of the Curve

AdditionalResources http://teachtheweb.comhttp://teachmetheweb.org http://aarronwalter.com

Thank you badassideas.combadassideas.com/resources Phase2Technology.com

http://www.scoop.it	197
http://lanyrd.com	34
http://blog.naver.com	8
http://asasmultimedia.wikispaces.com	6
http://www.flashquix.com	5
http://dust.dothome.co.kr	3
http://web1.c2.cyworld.com	3
https://ulearn.jwu.edu	1

Educating on Design Symposium

by Samantha Warren

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