Lessons from an award winning social enterprise outlines five key lessons for starting a successful business:
1. Don't try to implement all ideas at once - focus on executing your strongest initial idea.
2. Raising capital takes time and involves uncertainty - anticipate long fundraising processes that can impact finances.
3. Expect differences between plans and reality - be prepared to hit challenges but remain focused on your purpose.
4. Recruit talented people who are the right cultural fit and can execute your ideas.
5. Establishing team unity through rites, rituals and recognition builds culture and motivation.