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TheA-to-Z Guide to
SlideShare
Asimpledashboardpresentsrobust
analyticsoptions.Reportsreveal
insightsintocontentviews,traffic
sources,vieweractionsandmor...
analytics
BuildabrandedSlideSharepage
byselectingatheme,customizing
thecolors,backgroundand
bannerimage.
bb is for brand
brand
Eloqua, a software platform from
Oracle, provides an example of a
company that’s used the available
tools to give th...
cc is for calls to action
Createacalltoactionby
embeddingalinktoyourwebsite,
blogorspecificlandingpages
designedtocapturel...
calls to action
http://www.socialmediatoday.com/content/slideshare-undisputed-heavyweight-champion-b2b-social-media-market...
dd is for documents
Increasethereachofstrategic
marketingdocumentsby
uploadingPDFsorOfficefiles.
documents
Documents are
one of the four
types of content
you can publish.
When you visit a
publisher’s page,
you find the
c...
Click“MoreTopics”foran
“Explore”pagewhere
SlideSharesareorganizedby
topics,mostpopularand

editor’spicks.
ee is for explore
explore
You actually click “More Topics” to “explore” content organized by topic.
ff is for forms
Youcancollectleadsbyplacing
leadformsatvariousplacesin
yourdocumentorhavethem
appearwhenauserrequestsa
dow...
forms
http://shop.oreilly.com/product/0636920027584.do
(Left) Customized forms can be
placed within slideshows.
Examples o...
gg is for graphics
Strivetocreatevisualimpactwith
strikinglayoutsandgraphically
pleasingcolors,images,and
fonts.
http://kapost.com/masters-of-slideshare/
graphics
Secrets to mastering SlideShare:
hh is for Haiku Deck
HaikuDeckisafreeappoffered
viaSlideSharewhichmakesit
easytocreatesimpleandbeautiful
presentations.
Haiku Deck
A special section on SlideShare’s home page is
dedicated to presentations created with Haiku Deck.
ii is for infographics
PostinfographicsonSlideShare
andembedthemwhereveryou
publish.
infographics
SlideShare provides
HTML code to make
it easy to embed
infographics on
blogs and LinkedIn.
jj is for journalism
Journalistscapitalizeon
SlideSharebyusingitasa
researchtoolandaplatformto
extendtheirmediapresence.
journalism
kk is for keynote authors
KeynoteAuthorsisaninvitation-
onlyprogramSlideSharecreated
toshowcasetheworkofindustry
expertswh...
keynote authors
LinkedInandSlideShareareunited
brands,closelycoupledtomakeit
easytopublishSlideSharecontenton
LinkedInprofilepagesandblogp...
LinkedIn
You can automatically
add your content to
your LinkedIn profile.
(Right) You can
customize how your
content is dis...
mm is for mobile
Smartphoneusersseeamobile-
optimizedversionofSlideShare
andamobileappisavailablefor
AndroidandiOS.
mobile
(Above) SlideShare offers a preview of how your
content will look on a smartphone. 

(Right) The SlideShare app is ...
nn is for navigation
SlideSharecanbenavigatedby
searchandwithinpopulartopic
sections,whichfeaturenumerous
filteringoptions.
navigation
Five popular topics
are available in the
navigation bar. Inside
each is a menu to
filter by category
(additional...
oo is for on the home page
Muchofthebestcontentearns
increasedexposurewhenselected
bySlideShareeditorsand
presentedatopthe...
on the home page
http://www.slideshare.net/Slideshare/how-23431564
When your content makes its way to the
SlideShare home ...
pp is for presentations
Presentationsmake-upthe
majorityofSlideSharecontent
andtendtoperformthebest.
presentations
With more than 34K followers and nearly 800 presentations to
date, HubSpot is clearly a company that believe...
qq is for questions
ThesupportpagesofSlideShare
areacollectionoffrequently
askedquestionsandareupdated
frequentlywhenfeatu...
questions?
https://help.linkedin.com/app/answers/detail/a_id/53685/kw/slideshare
rr is for reach
SlideSharereachesanenormous
audienceestimatedat60-million
uniquevisitorspermonth.
reach
ss is for search
SlideSharecontentoftenranks
highinsearchengineresultsso
usekeywordsandtagswisely
whenyouuploadnewmaterial.
search
Moz analytics (below) indicate SlideShare has done very well with some of the important
factors that measure into s...
tt is for transcriptions
Transcriptsofyourslideshowsare
automaticallyextractedand
publishedtohelpboostvisibility

tosearch...
transcriptions
uu is for upload from
SlideSharemakesitsimpleto
uploadcontentfromyourcomputer,
Dropbox,GoogleDriveorGmail
withadrag-and-dr...
upload from
vv is for video
SlideShareofferstheoptionto
uploadvideocontentorembed
YouTubecontentinpresentations.
video
You can
embed
YouTube
videos 

in your
slide
decks.
Standard
videos are
another
acceptable
media type.
ww is for websites
SlideSharescanbeembedded
intowebsitesandblogsandare
easilyshareableonthepopular
socialmediaplatforms.
websites
http://blog.slideshare.net/2013/09/13/the-slideshare-sizzle-effect-lets-get-embed/
SlideShare
content can be
embe...
xx is for eXtras
Youcanusebadgestoprovidea
linkfromyourwebsitetoyour
SlideShareprofileaswellasembed
“Slideshelf” onyourweb...
eXtras
(Above) A variety of badges
are offered to direct visitors 

to your website to your
SlideShare page. 



(Left) Th...
yy is for yes
Yes,youshouldmakeSlideShare
astapleinyourcontentmarketing
publishingplan.
yes… get started
zz is for zero
WhileSlideShareis
immenselyvaluable

thecostofusingitiszero.
zero cost
Today, all SlideShare memberships are free and include many of the features that were
formerly reserved for the ...
> Visit. Learn. Say hi. 


> Get Magnetic [Get on our mailing list].
Feldman Creative
Want to rock 

SlideShare?
Take me t...
Upcoming SlideShare
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The A-to-Z Guide to SlideShare

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The A-to-Z Guide to SlideShare introduces you to the language of #SlideShare and all it has to offer. Uncover the features of the world's largest content sharing community.

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The A-to-Z Guide to SlideShare

  1. TheA-to-Z Guide to SlideShare
  2. Asimpledashboardpresentsrobust analyticsoptions.Reportsreveal insightsintocontentviews,traffic sources,vieweractionsandmore. aa is for analytics
  3. analytics
  4. BuildabrandedSlideSharepage byselectingatheme,customizing thecolors,backgroundand bannerimage. bb is for brand
  5. brand Eloqua, a software platform from Oracle, provides an example of a company that’s used the available tools to give their SlideShare channel a branded look.
  6. cc is for calls to action Createacalltoactionby embeddingalinktoyourwebsite, blogorspecificlandingpages designedtocaptureleads.
  7. calls to action http://www.socialmediatoday.com/content/slideshare-undisputed-heavyweight-champion-b2b-social-media-marketing (Left) At the end of SlideShares I create, I often invite readers to download useful content. The entire slide is an active link.
 (Below) In this example, the slide features a traditional CTA button. A great lesson on creating CTAs for SlideShare:
  8. dd is for documents Increasethereachofstrategic marketingdocumentsby uploadingPDFsorOfficefiles.
  9. documents Documents are one of the four types of content you can publish. When you visit a publisher’s page, you find the content organized by type in an intuitive interface.
  10. Click“MoreTopics”foran “Explore”pagewhere SlideSharesareorganizedby topics,mostpopularand
 editor’spicks. ee is for explore
  11. explore You actually click “More Topics” to “explore” content organized by topic.
  12. ff is for forms Youcancollectleadsbyplacing leadformsatvariousplacesin yourdocumentorhavethem appearwhenauserrequestsa download.
  13. forms http://shop.oreilly.com/product/0636920027584.do (Left) Customized forms can be placed within slideshows. Examples of CTAs above come from this book co-written by SlideShare’s former editor, 
 Kit Seeborg. Helpful resource:
  14. gg is for graphics Strivetocreatevisualimpactwith strikinglayoutsandgraphically pleasingcolors,images,and fonts.
  15. http://kapost.com/masters-of-slideshare/ graphics Secrets to mastering SlideShare:
  16. hh is for Haiku Deck HaikuDeckisafreeappoffered viaSlideSharewhichmakesit easytocreatesimpleandbeautiful presentations.
  17. Haiku Deck A special section on SlideShare’s home page is dedicated to presentations created with Haiku Deck.
  18. ii is for infographics PostinfographicsonSlideShare andembedthemwhereveryou publish.
  19. infographics SlideShare provides HTML code to make it easy to embed infographics on blogs and LinkedIn.
  20. jj is for journalism Journalistscapitalizeon SlideSharebyusingitasa researchtoolandaplatformto extendtheirmediapresence.
  21. journalism
  22. kk is for keynote authors KeynoteAuthorsisaninvitation- onlyprogramSlideSharecreated toshowcasetheworkofindustry expertswhocreatequalitydecks.
  23. keynote authors
  24. LinkedInandSlideShareareunited brands,closelycoupledtomakeit easytopublishSlideSharecontenton LinkedInprofilepagesandblogposts. ll is for LinkedIn
  25. LinkedIn You can automatically add your content to your LinkedIn profile. (Right) You can customize how your content is displayed on LinkedIn.
  26. mm is for mobile Smartphoneusersseeamobile- optimizedversionofSlideShare andamobileappisavailablefor AndroidandiOS.
  27. mobile (Above) SlideShare offers a preview of how your content will look on a smartphone. 
 (Right) The SlideShare app is available free at Google Play and the Apple iTunes store.
  28. nn is for navigation SlideSharecanbenavigatedby searchandwithinpopulartopic sections,whichfeaturenumerous filteringoptions.
  29. navigation Five popular topics are available in the navigation bar. Inside each is a menu to filter by category (additional topics), type and language (or “featured” and “popular”).
  30. oo is for on the home page Muchofthebestcontentearns increasedexposurewhenselected bySlideShareeditorsand presentedatopthehomepageor ina“FeaturedSlideShare”section.
  31. on the home page http://www.slideshare.net/Slideshare/how-23431564 When your content makes its way to the SlideShare home page it’s likely to get far more views and shares. In the deck “How to Get Picked for the SlideShare Homepage,” SlideShare editors offer 7 tips. (Link below.)
  32. pp is for presentations Presentationsmake-upthe majorityofSlideSharecontent andtendtoperformthebest.
  33. presentations With more than 34K followers and nearly 800 presentations to date, HubSpot is clearly a company that believes in the power of publishing presentations on SlideShare.
  34. qq is for questions ThesupportpagesofSlideShare areacollectionoffrequently askedquestionsandareupdated frequentlywhenfeatureschange.
  35. questions? https://help.linkedin.com/app/answers/detail/a_id/53685/kw/slideshare
  36. rr is for reach SlideSharereachesanenormous audienceestimatedat60-million uniquevisitorspermonth.
  37. reach
  38. ss is for search SlideSharecontentoftenranks highinsearchengineresultsso usekeywordsandtagswisely whenyouuploadnewmaterial.
  39. search Moz analytics (below) indicate SlideShare has done very well with some of the important factors that measure into success with search (e.g. domain authority). So optimized SlideShare content often ranks well and includes image previews, which helps earn clicks.
  40. tt is for transcriptions Transcriptsofyourslideshowsare automaticallyextractedand publishedtohelpboostvisibility
 tosearchengines.
  41. transcriptions
  42. uu is for upload from SlideSharemakesitsimpleto uploadcontentfromyourcomputer, Dropbox,GoogleDriveorGmail withadrag-and-dropinterface.
  43. upload from
  44. vv is for video SlideShareofferstheoptionto uploadvideocontentorembed YouTubecontentinpresentations.
  45. video You can embed YouTube videos 
 in your slide decks. Standard videos are another acceptable media type.
  46. ww is for websites SlideSharescanbeembedded intowebsitesandblogsandare easilyshareableonthepopular socialmediaplatforms.
  47. websites http://blog.slideshare.net/2013/09/13/the-slideshare-sizzle-effect-lets-get-embed/ SlideShare content can be embedded in blog posts and web pages. This example comes from a post I wrote for the SlideShare blog about the feature. (Link below.)
  48. xx is for eXtras Youcanusebadgestoprovidea linkfromyourwebsitetoyour SlideShareprofileaswellasembed “Slideshelf” onyourwebsite.
  49. eXtras (Above) A variety of badges are offered to direct visitors 
 to your website to your SlideShare page. 
 
 (Left) The “Slideshelf” widget embeds your entire SlideShare library on your website. www.slideshare.net/widgets/slideshelf_widget http://www.slideshare.net/widgets/minibadge
  50. yy is for yes Yes,youshouldmakeSlideShare astapleinyourcontentmarketing publishingplan.
  51. yes… get started
  52. zz is for zero WhileSlideShareis immenselyvaluable
 thecostofusingitiszero.
  53. zero cost Today, all SlideShare memberships are free and include many of the features that were formerly reserved for the paid “PRO” membership tier.
  54. > Visit. Learn. Say hi. 

 > Get Magnetic [Get on our mailing list]. Feldman Creative Want to rock 
 SlideShare? Take me to 
 Feldman Creative

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