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Smashing LA 2015 Guerilla Design Tactics

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Smashing LA 2015 Guerilla Design Tactics

  1. @SamanthaToy
  2. http://styleguides.io/podcast/samantha-warren/
  3. ToolBox !
  4. Rally !
  5. NOTHING CHANGED
  6. Rinse & Repeat
  7. Fail
  8. Why?
  9. Change
  10. David vs Goliath
  11. Organizational Problems Design Problems vs
  12. Think like a Guerrilla
  13. Guerrilla: referring to actions or activities performed in an impromptu way, often without authorization.
  14. What does it mean to think like a Guerrilla?
  15. Flexible Fast Persistent
  16. Olek
  17. Flexible
  18. https://www.flickr.com/photos/laughingsquid/5579323165
  19. Banksy
  20. Fast
  21. https://www.flickr.com/photos/dropstuff/2840632113
  22. Invader
  23. Persistent
  24. Guerrillas Just do it
  25. Don't wait for an invitation to do the work you want” ― Wren Lanier @heywren “
  26. Guerrilla Tactics How to use
  27. Guerrilla Strategy Plan Tactics Tools
  28. Guerrilla Strategy
  29. Framework
  30. Break down problem solving into 
 smaller manageable phases Have a Plan
  31. Discover Analyze Execute Measure Iterate Map your Framework Have a Plan
  32. those you know well 
 & can access quickly The best tools are
  33. a robust toolbox. Build
  34. There is no One Way
  35. combinations of 
 Tools & Tactics Try lots of
  36. On their Head Turn Standard Methods
  37. James Buckhouse @buckhouse
  38. Analyze Wireflow Map
  39. OneRoom is Online Learning with a Human touch Demo or Image More info about product. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. LOGIN e-mail password Forgot Password SIGNUP + e-mail password first name last name CREATE ACCOUNT Password Strength: color bars I have read and accepted the terms. verify password Match! About Help Terms of Use Privacy ©2015
  40. Please Verify your e-mail address Available classes user first name Profile Account settings First name Upload + Avatar Last name Display Name Please update your Your display name is what your classmates will see Demo or Image Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enroll Now Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enroll Now Teach a class Refer a friend New User Dashboard About Help Terms of Use Privacy ©2015 e-mail address Forgot Password help me Forgot Password We have e-mailed you a link to reset your password. Password Reset Your password has been reset. Return to Login > Change Password Please enter a new password.A mix of numbers, symbols, and letters of uppercase and lowercase varietyt makes for the most secure password. password Password Strength: color bars verify password Match! reset E-mail Hi, name! There was a request to change your password. If you did not make this request, just ignore this email. Otherwise, please click the button below to change your password: Change Password! E-mail: Your OneRoom Password was Changed Hi, name! We’re writing to confirm that your Vimeo password was recently changed. At this time no further action is required. If you did not make this change yourself, please reply to this message as soon as possible. E-mail: Confirm your e-mail Hi, name! Thank you for joining OneRoom! Please confirm your e-mail to complete your registration Confirm my account Thank you for verifying your e-mail X Confirm account LOGIN e-mail password Forgot Password SIGNUP + e-mail password first name last name CREATE ACCOUNT Password Strength: color bars I have read and accepted the terms. verify password Match! login/signup component Public Course Page Jane Cumberbatch, Instructor The Art of the Short Story Description of class. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. LOGIN e-mail password Forgot Password SIGNUP + e-mail password first name last name CREATE ACCOUNT Password Strength: color bars I have read and accepted the terms. verify password Match! Description of class. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 10 1.5 hour sessions over 12 weeks Session 1: Weekday, Month 00th 2015 at 5pm PST Session 2: Weekday, Month 00th 2015 at 5pm PST Session 3: Weekday, Month 00th 2015 at 5pm PST Session 4: Weekday, Month 00th 2015 at 5pm PST Session 5: Weekday, Month 00th 2015 at 5pm PST Session 6: Weekday, Month 00th 2015 at 5pm PST Session 7: Weekday, Month 00th 2015 at 5pm PST Session 8: Weekday, Month 00th 2015 at 5pm PST Session 9: Weekday, Month 00th 2015 at 5pm PST Session 10: Weekday, Month 00th 2015 at 5pm PST About Help Terms of Use Privacy ©2015 Public Experiences OneRoom is Online Learning with a Human touch Demo or Image More info about product. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. LOGIN e-mail password Forgot Password SIGNUP + e-mail password first name last name CREATE ACCOUNT Password Strength: color bars I have read and accepted the terms. verify password Match! app.oneroom.com About Help Terms of Use Privacy ©2015 Existing Dashboard My Classes display name Profile Account settings First name Last name Display Name Demo or Image Name of Class Instructor name Description of class.Description of class.Description of class.Description of class.Description of class.Description of class.Description of class. Enroll Now Teach a class Refer a friend Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Visit Class Page Available Classes Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Visit Class Page You are teaching this class About Help Terms of Use Privacy ©2015 display name display nameReturn to Dashboard > The Art of the Short Story Description of class. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit Next class Meets: Friday March 23rd, 2015 Recent Content Gabe Europa Feb 20, 2015 Unpublished Barbara My Son the Doctor Feb 20. 2015 Unpublished Join Room Logged in Course Page Account settings display name Account Settings first name last name Display name Save Changes Drag new photo here to change e-mail Account An e-mail will be sent to you for confirmation. < Return to dashboard current password new password Change Password Password Strength: color bars verify password Match! Password Forgot Password? About Help Terms of Use Privacy ©2015 CREATE ACCOUNTLOGIN
  41. Existing Dashboard My Classes display name Profile First name Last name Display Name Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Visit Class Page display name CREATE ACCLOGIN
  42. Please Veri Available classes Demo or Image Name of Class Instructor name Description of class.Lorem ipsum dolor sit am adipiscing elit, sed do eiusmod tempor incidid et dolore magna aliqua. Name of Class Instructor name Description of class.Lorem ipsum dolor sit am adipiscing elit, sed do eiusmod tempor incidid et dolore magna aliqua. Existing Dashboard My Classes display name Profile Account settings First name Last name Display Name Demo or Image Name of Class Instructor name Description of class.Description of class.Description of class.Description of class.Description of class.Description of class.Description of class. Enroll Now Teach a class Refer a friend Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Visit Class Page Available Classes Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Visit Class Page You are teaching this class About Help Terms of Use Privacy ©2015 display name first name last name Account < Return to dashboard
  43. Please Verify your e-mail address Available classes user first name Profile Account settings First name Upload + Avatar Last name Display Name Please update your Your display name is what your classmates will see Demo or Image Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enroll Now Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enroll Now Teach a class Refer a friend New User Dashboard About Help Terms of Use Privacy ©2015 e-mail address Forgot Password help me Forgot Password We have e-mailed you a link to reset your password. Password Reset Your password has been reset. Return to Login > Change Password Please enter a new password.A mix of numbers, symbols, and letters of uppercase and lowercase varietyt makes for the most secure password. password Password Strength: color bars verify password Match! reset E-mail Hi, name! There was a request to change your password. If you did not make this request, just ignore this email. Otherwise, please click the button below to change your password: Change Password! E-mail: Your OneRoom Password was Changed Hi, name! We’re writing to confirm that your Vimeo password was recently changed. At this time no further action is required. If you did not make this change yourself, please reply to this message as soon as possible. E-mail: Confirm your e-mail Hi, name! Thank you for joining OneRoom! Please confirm your e-mail to complete your registration Confirm my account Thank you for verifying your e-mail X Password Reset Flow Confirm account LOGIN e-mail password Forgot Password SIGNUP + e-mail password first name last name CREATE ACCOUNT Password Strength: color bars I have read and accepted the terms. verify password Match! login/signup component Public Course Page Jane Cumberbatch, Instructor The Art of the Short Story Description of class. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. LOGIN e-mail password Forgot Password SIGNUP + e-mail password first name last name CREATE ACCOUNT Password Strength: color bars I have read and accepted the terms. verify password Match! Description of class. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 10 1.5 hour sessions over 12 weeks Session 1: Weekday, Month 00th 2015 at 5pm PST Session 2: Weekday, Month 00th 2015 at 5pm PST Session 3: Weekday, Month 00th 2015 at 5pm PST Session 4: Weekday, Month 00th 2015 at 5pm PST Session 5: Weekday, Month 00th 2015 at 5pm PST Session 6: Weekday, Month 00th 2015 at 5pm PST Session 7: Weekday, Month 00th 2015 at 5pm PST Session 8: Weekday, Month 00th 2015 at 5pm PST Session 9: Weekday, Month 00th 2015 at 5pm PST Session 10: Weekday, Month 00th 2015 at 5pm PST About Help Terms of Use Privacy ©2015 Public Experiences OneRoom is Online Learning with a Human touch Demo or Image More info about product. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. LOGIN e-mail password Forgot Password SIGNUP + e-mail password first name last name CREATE ACCOUNT Password Strength: color bars I have read and accepted the terms. verify password Match! app.oneroom.com About Help Terms of Use Privacy ©2015 Existing Dashboard My Classes display name Profile Account settings First name Last name Display Name Demo or Image Name of Class Instructor name Description of class.Description of class.Description of class.Description of class.Description of class.Description of class.Description of class. Enroll Now Teach a class Refer a friend Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Visit Class Page Available Classes Name of Class Instructor name Description of class.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Visit Class Page You are teaching this class About Help Terms of Use Privacy ©2015 display name About Help Terms of Use Privacy ©2015 display nameReturn to Dashboard > The Art of the Short Story Description of class. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit Next class Meets: Friday March 23rd, 2015 Recent Content Gabe Europa Feb 20, 2015 Unpublished Barbara My Son the Doctor Feb 20. 2015 Unpublished Barbara Visitation RIghts Feb 20, 2015 Unpublished Casandra Russian Lullaby Feb 19, 2015 Unpublished Becky How Deep the Sea Feb 13, 2015 Published Vivian A Hint of Paprika Feb 13, 2015 Published Join Room Logged in Course Page Account settings Classroom Login/Signup User Flow Samantha Warren 2/26/2015 display name Account Settings first name last name Display name Save Changes Drag new photo here to change e-mail Account An e-mail will be sent to you for confirmation. < Return to dashboard current password new password Change Password Password Strength: color bars verify password Match! Password Forgot Password? About Help Terms of Use Privacy ©2015 CREATE ACCOUNTLOGIN
  44. Analyze Style Tile
  45. http://styleguides.io/podcast/samantha-warren/
  46. Make it feel real
  47. Execute The Already Done MAcaw
  48. Speak the Language
  49. 33%
  50. A writer is someone who pays attention to the world.” 
 ― Susan Sontag “
  51. A writer is someone who pays attention to the world.
 Designer
  52. •increase revenue •decrease cost •increase new business •increase existing business •increase shareholder value
  53. Be Persistent
  54. It’s through mistakes that you actually grow. You have to get bad 
 in order to get good.
 ― Paula Scher “
  55. Share
  56. Channel your inner Guerrilla
  57. •Have a framework for working •Try lots of tactics •Try new ways of using tools •Learn from mistakes Takeaways
  58. Change the way you think about design in order to make change
  59. David vs Goliath
  60. David vs Goliath
  61. Thank You@Samanthatoy Samanthatoy.com

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