Social Media and Advertising Portfolio

3. Creative Direction and Execution
Pepsi’s whole ramzan campaign was focused on
the idea of being together with your loved ones
in ramzan. So based on that a surprise Ifftari was
started in which we would just upload a photo
asking “wish you could iftar with your family”
based on comments just select a random person
and fly him/her back home to have an iftar with
family this campaign really got viral and received
a lot of positive feedback from the audience
https://www.facebook.com/video.php?v=10152275374117496&set=vb.319859607495&type=2&theater

5. Creative Direction and Digital Launch
Complete digital launch of the new Kontinental flavors and WOM
campaign. This campaign got a great response and we were able to
generate more than 60,000 Organic Likes on our facebook page.

7. Creative Direction and
Execution
Headed the complete
Samsung S5 WOM campaign
. In which content creators
from all over Pakistan were
selected and given phone
along with a unique hash
tags to create creative
content using phones
features. Got a very positive
response of this campaign as
compared to other paid
campaigns

9. Creative Direction and
Execution
NOTE 4 is one of the
major flagship models
of samsung and this we
wanted to give it a very
homelike local feel
rather then adapting
international
campaigns. We came up
with a series of videos
each one focusing on
the product features.
Like in this video mera
Lahore our main focus
is on the camera quality
especially the slowmo
being introduced in the
Note 4 and showing the
rich heritage of lahore
and its people .

11. Creative Direction and Execution
The page was suffering a due to a very low facebook
penetration/reach . An app was designed in which
users were asked to invite friends to the page and at
the end of each week the one with the most number
of friends on page would get a month free supply.
This activity generated 16000 organic fans on the
page which increased our page reach more then
150%. pIus was also a great way of sampling the new
product in the market

13. Creative Direction and Execution
Implementation of international campaigns according to local audiences of Pakistan,
Srilanka and Bangladesh.

34. Thematic: Doers not Vendors

35. Thematic: Doers not Vendors

36. Thematic: Doers not Vendors

37. Thematic: Doers not Vendors

38. Thematic: Doers not Vendors

39. Thematic: Machine On 24/7

40. Billboard: All Adventures are outdoor

41. Billboard:
All Adventures are outdoor

42. Billboard: All Adventures are outdoor

43. Toolkit: For Business Development Officers

44. Visiting Cards Option

46. Game Design for School Kids

47. Game Design for Business Executives

53. Logo Options: For Metro Call Center

54. Thematic: Metro Eid Shopping

55. Thematic: Metro Eid Shopping

56. 3d Design: Metro Bakery Interior Option

57. 3d Design: Metro Bakery Interior Option

58. Cake Box: Metro (Fine Foods)

59. Cake Box: Metro (Fine Foods)

60. Cake Box: Metro (Fine Foods)

69. Packaging Design:
Oolala Almond/Rose

70. Packaging Design: Final Design Adapts of other flavors

71. Packaging Design: Final Design Adapts of other flavors

72. Packaging Design: Final Design Adapts of other flavors

73. Packaging Design: Final Design Adapts of other flavors

74. Trade Letter: Adapts for 200/250 ml

75. Wobler and Mobile Hanger

76. Shelf Topper

78. COMPLETE PHOTOSHOOT-(ART DIRECTION)

79. COMPLETE PHOTOSHOOT-(ART DIRECTION)

87. SOS Cards Design

88. SOS Cards Design