This presentation was a BOOTCAMP PROJECT. The key objective was to learn and understand the brand and help them to increase customer engagement.

2. R A P I D
W I R E F R A M I N G
PUSHTI GAJJAR

3. CASE STUDY
Problem Statement
Brand: The Luxury Closet
Improve the Cart page of an e-Commerce
mobile app store that sells luxury watches
and bags so that the conversion rate
increases by 25% month on month.

4. BRAND STORY
A leading online boutique for buying and selling
new and pre-owned luxury items including
handbags, clothing, watches and jewelry. Founded
in Dubai in 2011, and with over 16,000 unique
items in our range. The Luxury Closet has built the
largest marketplace for luxury items on Middle
East and is now looking to expand into the Indian
Market. Consently working to add, improve and
disrupt the online business strategy model. Existing Website and Application

5. CURRENT STATE
Actual Screenshots from THE LUXURY CLOSET App
The Image represents the current state in
Android version which I will be redesigning to
meet the design goal.
Furthermore, to increase customer engagment I
started with 5 Hypothesis Statements.

6. HYPOTHESIS
2.
3.
4.
5.
1.
Sort categories for
faster clicks
STATEMENT
STATEMENT
STATEMENT
STATEMENT
STATEMENT
Easy Differencation
between price and offers
Minimal and Effective
Product information
Option to Share with Family
/Friend on Social Media
Increase visiblity action
for better engagement
I arrived at these after analysing some of
the best and worst Indian eCommerce
fashion apps. The aim behind conducting
research and user group interviews was to
understand luxury eCommerce fashion
brands. Moreover, to understand the
purchasing behaviour and motivation
behind building a new one/updating the
current.

7. PAPER WIREFRAMES
From the insights, I started prototyping on paper and later made a digital wireframes.
(Scribbling the ideas on Paper)

8. DIGITAL WIREFRAMES (Current State to Redesigned State)
More clickable options elevates
the conversation rates.
Simplifying the difference between price and
offers increases visiblity actions.
Sorting categories with brand deals boosts the
customer engagement.

9. LEARNINGS
User Empathy is the key to build great design
Rapid wireframing is the key to get early feedbac
Great design evolves over time

10. Thank you
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pushtigajjar @pushtigajjar pushtigajjar