1. THE FACEBOOK AD
NETWORK
WHY I THINK IT WOULD HAPPEN
???
A presentation by Anubhav Sharma

2. Brand’s perspective
 I am Old, I am Brand & I don’t Understand Social Media
 Lets face it, Brands don’t understand Social Media
 Not all Marketing goals can be achieved on Social Media
Platform
 Brands can not be confined to a Single Platform. Who
keeps all eggs in one basket?

3. Facebook’s IPO
 Once public, Facebook will need to keep demonstrating new
lines of revenue and growth.
 Company already has the attention of 1/7th of all time spent
“on the web.”
 But there’s a lot more attention out there on the Independent
Web, and the default ad service for that other 6/7ths is
Google’s AdSense, a multi-billion dollar business.

4. Facebook’s
Product Advantage
 Open Graph suite - Like, Recommend, Share, Connect, and
Facebook Comment plugins. These buttons are pumping
data about how the web is being used directly into
Facebook’s servers.
 This data when combined with the native Social Graph data
Facebook already has, makes for a powerful offering to
marketers across the entire web.
 Think of it as “Social Retargeting” – marketers will be able
to buy attention on Facebook.com, then know where
consumers are across the web, and Amplify their messaging
out there as well.

5. Facebook’s
Offering Advantage
 AdSense scans the content of a page and delivers relevant
ads. This leverages Google’s core competence as a search
engine
 Facebook’s core leverage would be SOCIAL
RETARGETING by knowing who you are, whom you’re
connected to and what you did inside the Facebook
ecosystem.
 If you are signed into Facebook then you are in their
network (so to speak) that knows who you are, what you did
on Facebook and so have the capability of Amplifying Brand
message across the web.

6. Facebook’s
Employee Advantage
 Lastly, the TEAM that built and ran AdSense is now at
Facebook
Gokul Rajaram Sheryl Sandberg David Fischer
Project Director Ads COO at Facebook VP, Advertising &
at Facebook Global Operations
at Facebook
Previously: Previously: Previously:
Product Management Vice President Vice President
Director, AdSense Global Online Sales & Global Online Sales &
at Google. Operations Operations
at Google. at Google.

7. What do you THINK?