My copywriting portfolio

1. P O R T F O L I O
AHMAD PUJI SANTOSO
Copywriter

2. Fun Fact
Right now, more than 27 million pieces of contents are shared
across the web every single day.

3. NOV ‘17 - JUL ‘18
M A I N S P R I N G T E C H N O L O G Y
Content Editor & Coordinator
Reporting Directly to Director of Content
My first job upon graduation was becoming a content editor and coordinator at
the biggest news aggregator company in Indonesia. Back then, I was having
some fun and creating some catchy headlines you may find on your BaBe App
(Baca Berita Indonesia) notifications. In a serious context, I am responsible to:
- Liaise and coordinate with contributors regarding the content topics and
themes
- Edit the content following the ethic code of Journalistic.
- Generate catchy and proper title for the articles and headline
notifications.
- Find popular issues from new resources and media.
- Provide and analyze the weekly report of the articles’ performance.

4. JUL ‘18 - NOW
J E T C O M M E R C E
Copywriter
Reporting Directly to Digital Marketing Manager
I started my copywriter career in one of the e-commerce enabler company in Indonesia. Six months afterwards, I was
chosen as a team lead. My overall responsibilities include these exciting things:
- Create a clear and attractive copy with a distinct voice (including but not limited to; tagline, slogan, brand's official
page, rich content, content marketing and ads, social media post, press release, etc.) align with brand guidelines in a
deadline-driven.
- Crafting the fresh and interesting ideas for the digital content based on the customer behaviors.
- Collaborate across creative teams (designer and marketing planner) to generate the visual content on the webpage.
- Proofread and ensure all copies and messages are error-free, on target to the audience, and consistent.
- Perform keyword searches for SEO and integrate into product copy.
The brands handled are: OPPO, realme, Colgate, Aukey, Mattel Group (Hot Wheels, Barbie and Fisher Price), and Mars
Group (Whiskas and Pedigree)

5. Published Articles
Aside of writing for a company, I also write articles for my own personal blogs. I
published them in 2 different platforms. Here are some of the examples of my
works:
● I Adore The Way People Find Peace Through Simplicity -
https://bit.ly/2XhPxpl
● Things I’m Really Bad At: Being Grateful - https://bit.ly/2WMAR28
● We’re All Winners In This Competitive World - https://bit.ly/2Xh3UdE
● As Progressive, Why I Should Tolerate Close-minded -
https://bit.ly/2wUKL2f
● Lesson Learned: Stay Away from Toxic Circle! - https://bit.ly/2RlLFym
● Mengenal Gaya Hidup Minimalis dan Langkah Mudah Menerapkannya -
https://bit.ly/2KhEma5
● Mengenal Lebih Dekat Majalah Lifestyle Indie "KINFOLK" -
https://bit.ly/2MPUp12
● Peran Coworking Space Mengubah Cara Kerja Generasi Muda -
https://bit.ly/2wULpNd

6. The idea behind the banner
For some people, buying smartphone online is a nightmare. Is that original? Is the quality
good? Is there any service guarantee? Yup, this banner aims to answer those fears. Oopps, a
special promotion is also there for the promo hunter.

7. The story of the banner
Playing customer’s emotion in the mother’s day is an exciting thing to do. Some people might
be confused about what’s the best gift for their mom.

8. The story of the banner
Whitening teeth for some people is hard and expensive. This product comes to answer all of
the customer’s difficulties in getting whiter teeth, it’s easy and affordable.

9. The story of the banner
Choosing the right toys for their boy is not an easy job for some moms out there. Informing
them upon what their boys can do with these toys is nice idea to make them easily understand
about the product’s advantages.

10. The story of the banner
Your daily routine makes you tired and need something to refresh your day? This liquid soap
was made from the nature ingredients resulting into refreshing aroma therapy to soothe your
body after your daily routine.

11. The idea behind the banner
Financial capacity is the biggest constraint for most people in buying smartphone. Installment
feature is one of the alternative they can chose to get the new smartphone. The banner tells
the customer that you can get the smartphone first then pay it later on.

12. The story behind the banner
Working hard is good, but taking some times for
holiday is way much better option. Capture all
the exciting moments during the holiday with the
high-quality selfie camera phone and do not
miss any single moment.

13. The idea behind the banner
Mega Sale is not always about hard-selling.
Soft-selling approach through telling the
product’s benefit is a great idea, too.
Maximize the kid’s development using these
cute products with a huge advantage for the
kids.

14. The story behind the banner
Chinese New Year is always associated with the new fortune and prosperity. The banner aims
to celebrate the CNY through the message of fortune and prosperity.

15. The story of the banner
“I don’t like buying phone online, since I cannot see the product first as compared to when I
buy it offline”. Don’t worry, dude! Cash On Delivery service is available in OPPO Official Store.
Check the product first, then pay it right away!

16. The story behind the banner
Ramadan is a very special moment in Indonesia. For the e-commerce industry, it is important
to bring the message of Ramadan into their activity. This banner tells the customer that you
can find more benefits in the month full of humility and goodness.

17. The story behind the banner
R17 is the considered as a flagship products in
OPPO smartphone line-up. This banner aims to
introduce the main unique selling point of the
phone that is ‘smart aperture’ feature. No more
blurry and noise picture in the low light!

19. Thank you