This document discusses the need for fresh thinking in brand marketing and consultancies. It notes that while opportunities are emerging faster through new media, many agencies are slow-moving and bureaucratic. The company being discussed, Creston Unlimited, aims to solve brand problems creatively by providing real solutions rather than abstract strategies. They work on initiatives like new product innovation, rebranding, and message orchestration. Their approach is not tied to any single channel and focuses on effective engagement through their Brand Enrichment methodology. Contact details are provided at the end for learning more about their services.

1. We enrich brands

2. You are lucky! It’s a great time to be in brand marketing…

3. You are lucky! ….opportunities emerge faster, new media continually create new ways to engage, globalisation means that for successful brands, new markets can open up overnight.

4. But do agencies get it? But agencies and brand consultancies are playing catch-up – expensive, slow-moving, bureaucratic, siloed, living in ivory towers…

5. But do agencies get it? Sound familiar? It’s time for some fresh thinking….

6. We solve brand problems. Creatively

7. We solve brand problems. Creatively So we don’t deliver abstract strategy, but real ideas that you can use

8. We solve brand problems. Creatively So we solve your problem and move on – we won’t expect a retainer for life

9. We solve brand problems. Creatively So we have no media/channel bias – there is no standard answer

10. We solve brand problems. Creatively So there’s no theorisingand bureaucracy– just effective solutions

11. The stuff we do New Product and Service Innovation Brand Invention, Reinvention and Repositioning Rebranding and Culture Change Portfolio Management Brand Narrative Creation Message, Channel and Experience Orchestration Creative Solutions

12. The stuff we do All supported by Brand Enrichment– our unique approach to creating effective engagement (but you’ll need to look at the website for this)

13. Go on…. www.crestonunlimited.com jcrowther@crestonunllimited.com jbean@crestonunlimited.com ctyas@crestonunlimited.com 0044 (0) 207 751 5441