2. Poor layout
Combination of Colors are not exciting.
No presentation of pictures or
animation.
Graphics are pretty basic.
no details about company’s history ,
vision, mission statement
Font size is very eye catching, all the
heading are easily accessible.
Good use of their corporate color in
selection tool.
Customizable plans
Well explain different packages
it works better on mobile website
version.
3. Canadian man and woman
Age 18 to 40 year
Student and lower middle class
New users and part time user .
Key message is to provide costumer good plan at cheap price. Their service will
help you to save money. Customizable plans are available according to the
customers need.
Company is trying to reach the right audience with the message to save money
but they should totally advance the way to reach more effective target market.
4. They have link of all the social media on their website which Is good thing
Not actively posting on all the social media platform
Should post more pictures
They should conduct consumer engaging activity so that they can notice the active
participation.
They should post more interesting contend.
Not utilizing the platform of Instagram.
5. Easy to navigate
Details for plans
Big headings
Easily operated in all the browser
and in mobile phone as well
Customizable plans
All links to social media
Colors are not eye catching and
interesting
No presentation of pictures or videos.
No customer review
Very poor response to inquires.
6. Could build mobile application like
other provider
They could start new services like
home phone , broadband .
Update the website layout and
graphics
Use better colors and pictures.
Give more reward plans
Big competitors name in the market
Not active participation on social
media
Poor connection compare to other
provider.