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Optimising Instagram as a Revenue Channel

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S
Sally Hawkesford

At this year's Brighton SEO's Paid Social fringe event, I will be talking about how you can optimise your Instagram channel to make it a revenue driving

Social Media
1 of 32
1@sallyh62
Optimising Instagram as a Revenue Driving Channel
Tweet: @sallyhawkesford Insta: @Sallyh62 LinkedIn: /sally-hawkesford Sally@shcdigital.com
53 minutes
‘130 million product tags’
iCommerce
90% of the top 100 brands have an active account 80% of people follow at least one brand 25 million brands on Instagram
8% organic visibility
Nine Steps to Success 12
1. What’s a conversion?
Think about customer actions
2. Determine your CPA
Think Commercially
3. Right Place, Right Time
4. Audience Segmentation
Be Targeted
5. Be Creative
Create experiences
Drive cut through
6. Be Dynamic
Personalisation
7. Get Technical
Utilise tech features
8. Think Holistically
Omni-Channel
9. Talk the Talk
Attribution
Thank You! Tweet: @sallyhawkesford Insta: @Sallyh62 LinkedIn: /sally-hawkesford Sally@shcdigital.com

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