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Research into Publishing Houses By Rosalie Pilkington
Aims of my PowerPoint ,[object Object]
Was Known as ‘International Publishing Corporation’ Until 1988 .  3 main Target Audiences:  Mass Market Women (IPC Connect) – Fashion and TV magazines produced weekly- read by 8 Million (48%) of ‘mass market’ women .  Male (IPC Inspire) – 38 different brands of magazines – covers a large range of  interests . ‘ Upmarket’ Women (IPC Southbank) – Focuses on fashion and women's lifestyle .   With over 60 different media brands , magazines produced by IPC media have a audience of 26 million adults in the uk . IPC media also produce online magazines that reach a audience of 20 million internet users .   Music Magazines Produced by IPC Media  NME (New Musical Express)  NME was first published in 1958 , it was originally a news paper , but switched from newsprint in 1998 . It has been very successful , it was the first British paper to feature a top 10 singles chart. NME was known for reporting about all popular music , regardless of subgenre , but over the past few years has chosen to focus more on ‘Indie’ as a genre , showing a decline in readers , but a loyal fan base  .  Uncut First published in 1997 , uncut focusses on music , combining it with film culture . Many attempts of ‘spin off’ and ‘special’ magazines have been made , all eventually folding . The audience is 87% male with the average age of 37 . Uncut has seen a decline in readers over recent years , but this may be due to the increased popularity of the internet .
Publishes magazines in Germany, France, Spain, Portugal ,USA and Mexico as well as the United kingdom .  Founded in 1875 in Germany by Johann Bauer focuses on women's life style magazines and puzzle magazines whilst the other half of the company (Bauer Media) focuses on a large range of titles in the uk . Publishes over 282 magazines 15 different countries .  Brought Emaps consumer magazine division as well as their radio division in 2008 renaming them ‘Bauer Media’  1.79 Billion Euro Turnover  Music Magazines owned by Bauer/Bauer Media  Q First published in 1984 , aimed at a older music audience . More ‘stylish’ and well organised look . Also has a radio station and TV Channel , focuses on indie , rock and alternative .  Kerrang First published in 1981 . Was sold to Bauer by Emap . Due to its success , it is also published in Spanish as well as a monthly magazine in Australia . Much like Q there is a radio station , TV channel and awards ceremony . Mojo Magazine First published in 1993 . Focuses on classical rock music with a 77% male audience . When Bauer Brought the magazine from Emap , ‘Mojo Radio’ , a digital radio station linked to the magazine was closed down to save Bauer money  .
Founded in 1907  Have offices in New York , London , Paris , Moscow , Chicago, Miami , Madrid . Milan and Tokyo .   Does  not  own any music magazines  The main Headquarters are in New York .  Focuses on ‘Fashion and Lifestyle’ , ‘Home’ , ‘Bridal’ , ‘Golf’, ‘Food’ , ‘Travel’ , ‘Technology’ , ‘culture’ and ‘Trade’  Probably best known for ‘Vougue’ Magazine , published monthly in 18 different countries and having lasted over 100 years (first published in 1892) . Known for its stylish pictures and close links with designer brands , vougue is often described as the ultimate fashion magazine .
Founded in 1985  Focuses on select audiences with specific interests rather than mass media .  Sells 3.2 million Magazines monthly  Owns a range of music magazines , including Metal Hammer , Rhythm and Total guitar . Many of the music magazines produced , focus on very select genres (e.g metal) or on a skill (such as playing the guitar . Making them more a magazine for passionate enthusiasts than a general audience .  Covers a broad range of interests , including film , music , sports and technology  Functions in UK , America and Australia .
‘ Business to Business’ , magazines produced are not for a mass audience but for people in selected sectors , for example, doctors .    East Midland Allied Press  Founded in 1947 Located In London

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Research into publishing houses

  • 1. Research into Publishing Houses By Rosalie Pilkington
  • 2.
  • 3. Was Known as ‘International Publishing Corporation’ Until 1988 . 3 main Target Audiences: Mass Market Women (IPC Connect) – Fashion and TV magazines produced weekly- read by 8 Million (48%) of ‘mass market’ women . Male (IPC Inspire) – 38 different brands of magazines – covers a large range of interests . ‘ Upmarket’ Women (IPC Southbank) – Focuses on fashion and women's lifestyle . With over 60 different media brands , magazines produced by IPC media have a audience of 26 million adults in the uk . IPC media also produce online magazines that reach a audience of 20 million internet users . Music Magazines Produced by IPC Media NME (New Musical Express) NME was first published in 1958 , it was originally a news paper , but switched from newsprint in 1998 . It has been very successful , it was the first British paper to feature a top 10 singles chart. NME was known for reporting about all popular music , regardless of subgenre , but over the past few years has chosen to focus more on ‘Indie’ as a genre , showing a decline in readers , but a loyal fan base . Uncut First published in 1997 , uncut focusses on music , combining it with film culture . Many attempts of ‘spin off’ and ‘special’ magazines have been made , all eventually folding . The audience is 87% male with the average age of 37 . Uncut has seen a decline in readers over recent years , but this may be due to the increased popularity of the internet .
  • 4. Publishes magazines in Germany, France, Spain, Portugal ,USA and Mexico as well as the United kingdom . Founded in 1875 in Germany by Johann Bauer focuses on women's life style magazines and puzzle magazines whilst the other half of the company (Bauer Media) focuses on a large range of titles in the uk . Publishes over 282 magazines 15 different countries . Brought Emaps consumer magazine division as well as their radio division in 2008 renaming them ‘Bauer Media’ 1.79 Billion Euro Turnover Music Magazines owned by Bauer/Bauer Media Q First published in 1984 , aimed at a older music audience . More ‘stylish’ and well organised look . Also has a radio station and TV Channel , focuses on indie , rock and alternative . Kerrang First published in 1981 . Was sold to Bauer by Emap . Due to its success , it is also published in Spanish as well as a monthly magazine in Australia . Much like Q there is a radio station , TV channel and awards ceremony . Mojo Magazine First published in 1993 . Focuses on classical rock music with a 77% male audience . When Bauer Brought the magazine from Emap , ‘Mojo Radio’ , a digital radio station linked to the magazine was closed down to save Bauer money .
  • 5. Founded in 1907 Have offices in New York , London , Paris , Moscow , Chicago, Miami , Madrid . Milan and Tokyo . Does not own any music magazines The main Headquarters are in New York . Focuses on ‘Fashion and Lifestyle’ , ‘Home’ , ‘Bridal’ , ‘Golf’, ‘Food’ , ‘Travel’ , ‘Technology’ , ‘culture’ and ‘Trade’ Probably best known for ‘Vougue’ Magazine , published monthly in 18 different countries and having lasted over 100 years (first published in 1892) . Known for its stylish pictures and close links with designer brands , vougue is often described as the ultimate fashion magazine .
  • 6. Founded in 1985 Focuses on select audiences with specific interests rather than mass media . Sells 3.2 million Magazines monthly Owns a range of music magazines , including Metal Hammer , Rhythm and Total guitar . Many of the music magazines produced , focus on very select genres (e.g metal) or on a skill (such as playing the guitar . Making them more a magazine for passionate enthusiasts than a general audience . Covers a broad range of interests , including film , music , sports and technology Functions in UK , America and Australia .
  • 7. ‘ Business to Business’ , magazines produced are not for a mass audience but for people in selected sectors , for example, doctors .   East Midland Allied Press Founded in 1947 Located In London