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The 6 Mindsets of Red Ocean Disruption Teams: Tools for Rapidly Discovering and Solving BUMPs Everywhere

by Red Ocean Disruptor at ROD University  at /for Bus. Model Gamification; Top 1% Slideshare Contributor - Over 150,000 views (2013) on Nov 14, 2013

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Why do people, organizations, societies, and other living systems die?

There’s only one answer as to why an object dies. My hypothesis is that living organisms die or become extinct when their supersystems (ecosystems) fail to create and manage Red Ocean Disruption teams that rapidly discover and solve BUMPs. In simple terms, organisms die because of “non-problem solving.” The late science philosopher, Karl Popper, expressed this point succinctly when he said, “All life is problem solving.” Popper was a strong proponent of the Scientific Method of problem solving.

Unlike in Science and Engineering, the fields of Business Planning and Strategy have made limited use of the Scientific Method. It’s no wonder that about 9 out of 10 startups fail or prematurely die. To iterate, startups are failing because they do not rapidly discover and solve BUMPs. In other words, failing or failed startups do not have teams that systematically and rapidly discover as well as solve BUMPs. But, there’s a revolution underway in the startup world … a revolution that focuses on helping startups to rapidly discover and solve BUMPs. The pioneer of the startup revolution is the “Lean Startup Movement.” Silicon Valley is the epicenter of the Lean Startup Movement.

So what’s the approach advocated by the Lean Startup Movement? As with any revolution in progress, there is as yet no standard approach that a startup can use to rapidly discover and solve BUMPs under conditions of great uncertainty. However, there is consensus that every Lean Startup must continuously use the problem solving cycle of the Scientific Method: hypothesis formulation; sample testing; validated learning. Nevertheless, two related but different methodologies stand clear in the world of Lean Startups: Steve Blank’s Customer Development Stack and Eric Ries’s Lean Startup Method. The question is: How effective is the Customer Development Stack or Lean Startup Method in rapidly discovering and solving BUMPs under conditions of great uncertainty?

Although I’ve not formally investigated the effectiveness of tools in the world of Lean Startups, there’s a lot of anecdotal evidence that, compared to the traditional approach of Waterfall Business Planning, the Customer Development Stack and Lean Startup method are faster and more cost effective at identifying and solving BUMPs. In spite of signs of their early success, the Customer Development Stack and Lean Startup method are neglecting a critical building block in the successful evolution of any organization. And that building block is “team:” team formation/synergy, deployment, and management. Shouldn’t we first ask, “What are the problem solving styles of members of

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18 of 8 previous next Post a comment

  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications @RodKing Dr- I responded to your first comment, but the response disappeared. I am writing again to say that you convinced me with the rational of using Pattern of Performance rather than performance alone. I have strong feelings that digging into what pattern you look into or search for shall reveal hidden patterns. I like also your standardization of nomenclature in line with what is practised. Of particular importance to me in your response is what you wrote 'One advantage of the description of 'Patterns of Performance' is its idea of performance over time, which is dynamic'. That is a core issue. Disruptive performance shall not be linear and the use of pattern of performance is valid. Here is the possibility of making great discoveries.
    Rod- your responses are simply illuminating to my mind and heart.
    5 months ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications @RodKing Rod- I have been honored to make the journey with you. I knew my comment will draw a great response from you. I liked very much your idea of what you ended your second comment with 'Or what Chris Anderson may call, a 'Red Long Tail'.'
    Equally impressive is your thought as expressed elegantly by you ' In a way, I've been using this platform approach to develop a 'Problem Solving Platform' for rapidly discovering and solving BUMPs: Big Urgent Market Problems. Developing a platform product, however, is extremely difficult'. This offers me the opportunity to continue with my thread of discussion on LinkedIn with new perspectives.
    One side comment is that I find your comments very expressive. This makes me suggest to add one or two slides to your presentation to offer these elegant explanations for interested readers. We try to minimize texts on slides; however I feel we need to add two or more slides to clarify the presentation.
    I leave tomorrow morning (10 hours from now) on a 25 days trip starting with Turkey. I assure you I shall keep abreast with your treasure presentations, dear Rod.
    5 months ago
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  • RodKing Rod King, Red Ocean Disruptor at ROD University at /for Bus. Model Gamification; Top 1% Slideshare Contributor - Over 150,000 views (2013) @hudali15: Ali, Thanks for sharing your insightful ideas about the Long Tail Distribution. Please go ahead with discussing related ideas in LinkedIn Social Capital subgroup. You are always welcome. Regarding evolution of Chris Anderson's Long Tail, markets are becoming increasingly fragmented as the ability to customize offerings increases and customers demand personalized goods. As Gilmore and Pine observed at the dawn of this century, businesses increasingly are having to deal with 'Markets of One.' In retrospect, the concept of Market of One is a forerunner to Anderson's Long Tail. You ask, 'Will companies develop long tail of products to strip them off to competitors and drive their attention away from the main products?' My answer is: No, companies will not develop a long tail of products. It's simply not cost effective. Rather, what I see is a lot of companies developing 'Platform-Products:' highly customizable products from which secondary products and applications can be launched. Apple's iPhone is an excellent example of a platform product that launched its Blue Ocean ecosystem. Microsoft's Windows Operating System, a platform product, shows how long tail distributions will be controlled by 'landlords' of the platform product. In a way, I've been using this platform approach to develop a 'Problem Solving Platform' for rapidly discovering and solving BUMPs: Big Urgent Market Problems. Developing a platform product, however, is extremely difficult. But in my view, the delight of being a landlord ('keystone player') of a platform product ecosystem greatly outweighs the pain. I feel that I'm almost there. And you've been with me for a large part of my journey in building a Problem-Solving Platform, which hopefully would have an extremely long tail. In conclusion, I feel that a platform-product or service (that launches its own ecosystem) is the most effective way of creating a Blue Ocean which would eventually have red tributaries, streams, and ponds. Or what Chris Anderson may call, a 'Red Long Tail.' Have a great day. 5 months ago
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  • RodKing Rod King, Red Ocean Disruptor at ROD University at /for Bus. Model Gamification; Top 1% Slideshare Contributor - Over 150,000 views (2013) @hudali15: Ali, Good observation regarding the description of 'Pattern of Performance.' I'm with you that it should be simply described as 'Performance.' However, as I note on Slide 13, the '5Ps of a clinical microsystem' is a framework that is widely used in healthcare systems to improve performance and productivity. I decided to wholly import the 5Ps since my ideal customer is a 'healthcare system team' to which the framework of the 5Ps would be known or familiar. In case, a healthcare system team is not familiar with the 5Ps framework, they would feel comfortable in learning or using it knowing that its use is well established in healthcare systems. Just to recap the 5Ps refer to the upper part of the ROD Map and describe the following parameters especially of a healthcare microsystem: Purpose; Patients; Patterns of Performance; Processes; Professionals. One advantage of the description of 'Patterns of Performance' is its idea of performance over time, which is dynamic. As you know, more insight can be gained from the performance of a system over time. A description of 'Performance' tends to generate a static view, that is, of a performance at a given point in time. Thus, the 5P-framework facilitates dynamic thinking. I'd like to note that the descriptions adjacent to those of the 5Ps are my original descriptions. I was happy to later discover that those descriptions match those of the 5P-framework which was developed at Dartmouth Medical School. Thanks for asking. 5 months ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications Rod, your title inspired me with an idea that I am sharing on LinkedIn Social Capital Subgroup. I feel it is appropriate to share it here as well. If not, I shall delete it. I hope this comment triggers some ideas in your vivid mind and your readers as well.
    New Perspectives on the Long-Tail Distribution
    I am trying to read things before they happen. The advent of the long tail distribution was coined by Chris Anderson in 2004 opened our eyes to new realities. Will this tail distribution remain the same or what changes it would experience? What emerging needs would lead to reshaping the long tail of business?
    Long tails in animals function so that they may satisfy certain needs. For example, Geckos use rip off their tail to escape predators. They can later grow a second tail to keep the predators away. Will companies develop long tail of products to strip them off to competitors and drive their attention away from the main products?
    Some geckos are able to spray an irritating liquid from the end of their tails. Will businesses resolve to this strategy to kill off their competition?
    Will companies strategize the long tail to match the phase of businesses? For example, in flying birds (flying businesses) the tail improves the aerodynamics when flying. Marine birds use their tails when swimming to change directions.
    In marine animals, tails are extremely important. Powerful thrusts of the dolphin's tail push it forward more quickly. In many fish species, it also promotes better and faster swimming and directional capabilities.
    Will the tail be the determining factor in moving some businesses from the Red Ocean to the Blue Ocean?
    5 months ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications Rod- I revisited the presentation to benefit more from it. This time Slide 14 caught my eye. In particular your 5Ps, and Pattern of Performance in particular (another P). Why you called it Pattern of Performance rather than Performance? Is that an indirect way to refer to the fractality of performance? Have you noticed or singled out certain patterns? Thanks for elaborating, Rod. 5 months ago
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  • RodKing Rod King, Red Ocean Disruptor at ROD University at /for Bus. Model Gamification; Top 1% Slideshare Contributor - Over 150,000 views (2013) @hudali15: Ali, Much appreciated! I like the melting 'pot' analogy. 5 months ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications Rod- I posted to LinkedIn, g+. twitter and scoop it. It is a wonderful presentation. Six tools fused in one pot with great clarity is a sign of brilliance. Fantastic food for the mind 5 months ago
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The 6 Mindsets of Red Ocean Disruption Teams: Tools for Rapidly Discovering and Solving BUMPs Everywhere The 6 Mindsets of Red Ocean Disruption Teams: Tools for Rapidly Discovering and Solving BUMPs Everywhere Presentation Transcript