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ELEMENT	
   ICON	
   DESCRIPTION	
   SYMBOL	
   THEME:	
  
CUSTOMER	
   CS	
  
PRODUCT	
   PS	
  
CHANNEL	
   CH/CR	
  
GOAL/JOB	
   JTGD	
   	
  
	
  
PROBLEM	
   Prob	
  
VALUE	
   VP	
   	
  
	
  
INPUT	
   KP	
  
INTERNAL	
  
RESOURCES	
  
KR	
  
PROCESS	
   KA	
   	
  
	
  
SOLUTION	
   Soln	
   	
  
	
  
	
  
	
  
	
  
	
  
Enterprise	
  Periodic	
  Table	
  (EPT)	
  of	
  Business	
  Model	
  Elements:	
  10	
  QuesHons	
  For	
  Visually	
  Designing	
  and	
  Using	
  Tools	
  Such	
  as	
  
Brainstorming,	
  Experiment	
  Board,	
  Business	
  Model	
  Canvas,	
  Lean	
  Canvas,	
  Value	
  Chain,	
  and	
  SIPOC	
  Process	
  Diagram	
  
	
  
#BMYacht.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hKp://businessmodels.ning.com	
  &	
  hKp://twiKer.com/RodKuhnKing	
  
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ELEMENT	
   ICON	
   DESCRIPTION	
   SYMBOL	
   QUESTION	
  
CUSTOMER	
   CS	
   Who	
  is	
  the	
  customer?	
  
PRODUCT	
   PS	
   What	
  is	
  the	
  product/service?	
  
CHANNEL	
   CH/CR	
   How	
  is	
  the	
  product/service	
  delivered	
  to	
  customer?	
  
GOAL/JOB	
   JTGD	
   What	
  is	
  the	
  customer’s	
  main	
  goal	
  (Job	
  To	
  Get	
  Done:	
  	
  
Physical/Intellectual/EmoXonal/Spiritual	
  Hierarchy)?	
  
PROBLEM	
   Prob	
   What	
  are	
  problems/pains/barriers/obstacles?	
  
VALUE	
   VP	
   What	
  is	
  the	
  big	
  urgent	
  problem/pain	
  (soluXon/benefit)?	
  
	
  
INPUT	
   KP	
   What	
  are	
  key	
  inputs/partners?	
  
INTERNAL	
  
RESOURCES	
  
KR	
   What	
  are	
  internal	
  resources	
  (people;	
  infra’;	
  technology)?	
  
	
  
PROCESS	
   KA	
   What	
  are	
  key	
  ac:vi:es	
  or	
  processes	
  of	
  the	
  organiza:on?	
  
	
  
SOLUTION	
   Soln	
   What	
  are	
  soluXons/gains/benefits?	
  
	
  
	
  
	
  
	
  
	
  
Enterprise	
  Periodic	
  Table	
  (EPT)	
  of	
  Business	
  Model	
  Elements:	
  10	
  QuesHons	
  For	
  Visually	
  Designing	
  and	
  Using	
  Tools	
  Such	
  as	
  
Brainstorming,	
  Experiment	
  Board,	
  Business	
  Model	
  Canvas,	
  Lean	
  Canvas,	
  Value	
  Chain,	
  and	
  SIPOC	
  Process	
  Diagram	
  
	
  
#BMYacht.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hKp://businessmodels.ning.com	
  &	
  hKp://twiKer.com/RodKuhnKing	
  
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ELEMENT	
   ICON	
   DESCRIPTION	
   SYMBOL	
   Brainstorming	
   Exp.	
  Board	
   BM	
  Canvas	
   Lean	
  Canvas	
  
CUSTOMER	
   CS	
   ü  	
  	
   ü  	
  	
   ü  	
  	
  
PRODUCT	
   PS	
  
CHANNEL	
   CH/CR	
   ü  	
  	
   ü  	
  	
  
GOAL/JOB	
   JTGD	
   ü  	
  	
  
	
  
PROBLEM	
   Prob	
   	
  	
   ü  	
  	
   ü  	
  	
  
VALUE	
   VP	
   	
  
	
  
ü  	
  	
   ü  	
  	
  
INPUT	
   KP	
   ü  	
  	
  
INTERNAL	
  
RESOURCES	
  
KR	
   ü  	
  	
  
PROCESS	
   KA	
   	
  
	
  
ü  	
  	
   ü  	
  	
  
SOLUTION	
   Soln	
   ü  	
  	
  
	
  
ü  	
  	
   ü  	
  	
  
	
  
	
  
	
  
	
  
Enterprise	
  Periodic	
  Table	
  (EPT)	
  of	
  Business	
  Model	
  Elements:	
  10	
  QuesHons	
  For	
  Visually	
  Designing	
  and	
  Using	
  Tools	
  Such	
  as	
  
Brainstorming,	
  Experiment	
  Board,	
  Business	
  Model	
  Canvas,	
  Lean	
  Canvas,	
  Value	
  Chain,	
  and	
  SIPOC	
  Process	
  Diagram	
  
	
  
#BMYacht.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hKp://businessmodels.ning.com	
  &	
  hKp://twiKer.com/RodKuhnKing	
  
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ELEMENT	
   ICON	
   DESCRIPTION	
   SYMBOL	
   Value	
  Chain	
   SIPOC	
  Diag	
   Fishbone	
   4Ps	
  
CUSTOMER	
   CS	
   ü  	
  	
   	
  	
  
PRODUCT	
   PS	
   ü  	
  	
   ü  	
  	
  
CHANNEL	
   CH/CR	
   	
  	
   ü  	
  	
  
GOAL/JOB	
   JTGD	
   	
  	
  
	
  
PROBLEM	
   Prob	
   	
  	
   	
  	
   ü  	
  	
   	
  	
  
VALUE	
   VP	
   ü  	
  	
  
	
  
	
  	
   	
  	
  
INPUT	
   KP	
   ü  	
  	
   ü  	
  	
  
INTERNAL	
  
RESOURCES	
  
KR	
   ü  	
  	
   ü  	
  	
  
PROCESS	
   KA	
   ü  	
  	
  
	
  
ü  	
  	
   ü  	
  	
  
SOLUTION	
   Soln	
   	
  	
  
	
  
	
  	
  
	
  
	
  
	
  
	
  
Enterprise	
  Periodic	
  Table	
  (EPT)	
  of	
  Business	
  Model	
  Elements:	
  10	
  QuesHons	
  For	
  Visually	
  Designing	
  and	
  Using	
  Tools	
  Such	
  as	
  
Brainstorming,	
  Experiment	
  Board,	
  Business	
  Model	
  Canvas,	
  Lean	
  Canvas,	
  Value	
  Chain,	
  and	
  SIPOC	
  Process	
  Diagram	
  
	
  
#BMYacht.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hKp://businessmodels.ning.com	
  &	
  hKp://twiKer.com/RodKuhnKing	
  
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BUSINESS MODEL CHEMISTRY 1.0: A New Way to Improve Our Creativity, Performance, and Innovation

  • 1. ELEMENT   ICON   DESCRIPTION   SYMBOL   THEME:   CUSTOMER   CS   PRODUCT   PS   CHANNEL   CH/CR   GOAL/JOB   JTGD       PROBLEM   Prob   VALUE   VP       INPUT   KP   INTERNAL   RESOURCES   KR   PROCESS   KA       SOLUTION   Soln               Enterprise  Periodic  Table  (EPT)  of  Business  Model  Elements:  10  QuesHons  For  Visually  Designing  and  Using  Tools  Such  as   Brainstorming,  Experiment  Board,  Business  Model  Canvas,  Lean  Canvas,  Value  Chain,  and  SIPOC  Process  Diagram     #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hKp://businessmodels.ning.com  &  hKp://twiKer.com/RodKuhnKing   1 2 3 4 5 6 8 7 9 1 0
  • 2. ELEMENT   ICON   DESCRIPTION   SYMBOL   QUESTION   CUSTOMER   CS   Who  is  the  customer?   PRODUCT   PS   What  is  the  product/service?   CHANNEL   CH/CR   How  is  the  product/service  delivered  to  customer?   GOAL/JOB   JTGD   What  is  the  customer’s  main  goal  (Job  To  Get  Done:     Physical/Intellectual/EmoXonal/Spiritual  Hierarchy)?   PROBLEM   Prob   What  are  problems/pains/barriers/obstacles?   VALUE   VP   What  is  the  big  urgent  problem/pain  (soluXon/benefit)?     INPUT   KP   What  are  key  inputs/partners?   INTERNAL   RESOURCES   KR   What  are  internal  resources  (people;  infra’;  technology)?     PROCESS   KA   What  are  key  ac:vi:es  or  processes  of  the  organiza:on?     SOLUTION   Soln   What  are  soluXons/gains/benefits?             Enterprise  Periodic  Table  (EPT)  of  Business  Model  Elements:  10  QuesHons  For  Visually  Designing  and  Using  Tools  Such  as   Brainstorming,  Experiment  Board,  Business  Model  Canvas,  Lean  Canvas,  Value  Chain,  and  SIPOC  Process  Diagram     #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hKp://businessmodels.ning.com  &  hKp://twiKer.com/RodKuhnKing   1 2 3 4 5 6 8 7 9 1 0
  • 3. ELEMENT   ICON   DESCRIPTION   SYMBOL   Brainstorming   Exp.  Board   BM  Canvas   Lean  Canvas   CUSTOMER   CS   ü      ü      ü      PRODUCT   PS   CHANNEL   CH/CR   ü      ü      GOAL/JOB   JTGD   ü        PROBLEM   Prob       ü      ü      VALUE   VP       ü      ü      INPUT   KP   ü      INTERNAL   RESOURCES   KR   ü      PROCESS   KA       ü      ü      SOLUTION   Soln   ü        ü      ü              Enterprise  Periodic  Table  (EPT)  of  Business  Model  Elements:  10  QuesHons  For  Visually  Designing  and  Using  Tools  Such  as   Brainstorming,  Experiment  Board,  Business  Model  Canvas,  Lean  Canvas,  Value  Chain,  and  SIPOC  Process  Diagram     #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hKp://businessmodels.ning.com  &  hKp://twiKer.com/RodKuhnKing   1 2 3 4 5 6 8 7 9 1 0
  • 4. ELEMENT   ICON   DESCRIPTION   SYMBOL   Value  Chain   SIPOC  Diag   Fishbone   4Ps   CUSTOMER   CS   ü          PRODUCT   PS   ü      ü      CHANNEL   CH/CR       ü      GOAL/JOB   JTGD         PROBLEM   Prob           ü          VALUE   VP   ü                INPUT   KP   ü      ü      INTERNAL   RESOURCES   KR   ü      ü      PROCESS   KA   ü        ü      ü      SOLUTION   Soln                     Enterprise  Periodic  Table  (EPT)  of  Business  Model  Elements:  10  QuesHons  For  Visually  Designing  and  Using  Tools  Such  as   Brainstorming,  Experiment  Board,  Business  Model  Canvas,  Lean  Canvas,  Value  Chain,  and  SIPOC  Process  Diagram     #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hKp://businessmodels.ning.com  &  hKp://twiKer.com/RodKuhnKing   1 2 3 4 5 6 8 7 9 1 0