Multimedia storytellingRobin J. Phillips | @RobinJPCronkite School of Journalism, ASUFind these slides: RobinJPhillips.com
Robin J Phillips | About Me• @RobinJP | RobinJPhillips.com | Robin.Phillips@asu.edu• Digital Director, The Reynolds Center...
Learning new tricks ain’t new injournalism.
New media /Multimedia storytellingTechnical
Web journalism /Multimedia storytellingIndividual
High expectations
Second screenMobile drives digital growth as news source
Join the conversation
Source: NewswhipEngagement =100 Facebook interactions
Follow us,puh-lease!
It can sometimes feel a little forced
Let’s call itopportunity
Opportunities to …• Learn new skills• Create longevity in the biz• Find new sources• Reach a larger audience• Speak to a m...
Opportunities to …• Learn new skills• Create longevity in the biz• Find new sources• Reach a larger audience• Speak to a m...
Create my what?!
Create my what?!• Finding your voice is brandingyourself.
Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.
Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skills.
Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skill...
Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skill...
Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skill...
Find your voice. Build your brand.Learn new skills. = Winning!
What’s in yourtoolbox?
You’vealready got it
Get to know your phoneSmart phone
Get to know your phonePhoto apps
Get to know your phoneVideoapps
Get to know your phoneSocial appsFind these slides: RobinJPhillips.com
Get to know your phone
• Just because it’s a phone, doesn’t mean it’s not a camera.• Do one thing at a time. Multi-media doesn’t mean chaos.• Tak...
Phone camera gearPhotos
Rule of Thirds• Imagine your imagein 9 equal parts.• Important elementsaligned along lines,intersections.• Creating a sens...
G o H o r i z o n t a l• We see images horizontally.• Our eyes are horizontal.• Our screens are horizontal.• Shoot horizon...
Lighting & more• Avoid direct sunlight• Use natural lightsources• Stabilize your phone• Never zoom in – zoomwith your feet...
Photo apps and journalism• Instagram• Camera+• Snapseed• Pocketbooth• Photoshop Touch• Square Camera• … may be fun, butbe ...
Photo sharingDesktops and mobilePhotos
Phone – camera – action!Video
3 quick video tips• Make sure you have plenty of light• Mobile lenses are tiny• Keep the camera steady• Avoid motion sickn...
Simple storyboardingA video storyboard helps you• define parameters – time,resources• organize and focusTip: Think non-lin...
Video sharing sitesVideo
It’s all socialSharing
James Janega’sRule of ThirdsStill not sure what to share?• One-third your material• One-third other people’s material(retw...
Balancing personaland professionalPhotos: Humans of New York
Pay attention to the sidelinesShare what you like
GeofeediaSocial
Storify – a social sidebar
Catchings, Fever visitWhite House
Still seem tootime-consuming?(relationships are)
5 rules• Be diligent• Be consistent• Be relevant (timely)• Be interesting• Be yourself Be simple Be unique Be focused…....
Vine – Life in 6 secondsOutro
• Robin J. Phillips• @RobinJP• /RobinJP• Robin.Phillips@asu.edu• 602-496-9190OutroFind these slides: RobinJPhillips.com
Multimedia | Association of Women in Sports Media
Multimedia | Association of Women in Sports Media
Multimedia | Association of Women in Sports Media
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Multimedia | Association of Women in Sports Media

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These slides were part of a talk by Robin J. Phillips at the 2013 annual convention of AWSM, American Women in Sports Media.

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  • 1. 10:45 - noon
  • 2. Here’s my Sports Cred. Cops, courts, news, business. As a student, I was first women’s SID at UofH (for $7 and hour). But I did cover one sports event – once. Ann Miller assigned me to drive across the island and cover a college women’s volleyball game. There was no Internet then, so there’s no proof. There’s no evidence of my brilliant use of the term “war of attrition.”
  • 3. But when I got that assignment I did exactly what I do now. I figure out how to teach myself something. I looked it up. I went to the newspaper’s library and looked up the rules for volleyball. I did the 1987 equivalent of Googling it.
  • 4. If you’ve been in this business for 25 years or 5, you know that it’s all about learning new things. I’m not so old that I worked on typewriters, but … There was a rumor at the Advertiser that one of the older columnists threw his first computer out the window. Learning new things may be frustrating, but it’s what we do. Web has changed everything but learning new tricks is not new to journalists. Being asked to market ourselves and what we do is just another in a long string of new tricks.
  • 5. Multimedia storytelling in the 90s was about convergence – about trying to figure out how to blend different media on the web. As a result, it was pretty technical. It focused on video, audio, soundslides … you need to know final cut, photoshop, and more. Or you needed to get the time and attention of the technical developers/editors in the building.
  • 6. Now it’s much more about using the tools we’ve got. It’s much more about augmenting your traditional work and sharing it. In a way, it’s much more individual. And it has a lot to do with finding a voice for yourselves that is apart from your professional voice and creating a brand that is distinct from your organization’s brand. You are now creating online sidebars to your traditional work. That can be a tweet with a photo or a video embedded in a text story.
  • 7. Whatever part of multimedia - social media or web journalism – you are involved in, it’s all the same for most of us. It’s all about increased expectations. We’re often asked to Do It All. You may be asked to do it all, to add personal touches to your professional work, but that’s OK. That helps you in the long run. ABC11 using ipad to live broadcast: http://abclocal.go.com/wtvd/video?id=8697635 learning new tricks, doing it all. Technology offers both problems and opportunities.
  • 8. Part of what drives this multi-tasking on our part is that the audience is multi-tasking too.Last election night, Pew Research found, 27% of those of us who watched the results used both the Internet and TV at the same time. Multi-tasking. People driving traffic from social media, TV, small screens, looking up info as you watch. Digital growth is a huge source of traffic for news sites.
  • How many times have you heard this phrase? What in the world is everyone talking about? Social Media has become a critical tool for news discovery.Social media is essential to news organizations’ strategy … or at least it should be.
  • 10. The CONVERSATION means people are engaging. Loyalty. Longevity. Influence depends on individual sites. The Wall Street Journal says social media drives between 7 and 10 percent of the WSJ.com traffic on any day. Quartz, a new mobile-focused biz site, gets 30 to 40 percent of its traffic from social media accounts. In addition to The Conversation, we search for Engagement. Interactions, sharing, commenting NewsWhip, a startup company that tracks news shared on social media, published a list in September 2012 of the 50 news sites with the strongest user engagement on Facebook. (Engagement was based on stories that tallied more than 100 Facebook interactions, such as when a reader liked a story on Facebook, shared it or commented on it.)
  • 11 High expectations, join the conversation, follow us .. It can start to feel a little desperate … or just chaotic. Connecticut newsroom of the Journal Register Company - Digital First Media
  • 12 If we’re not careful, it can feel like hype ... . Or desperation.
  • 11:05 a.m. - 13. Instead, let’s call it opportunity. That’s exactly what it is for individuals.
  • 14. Opps to …
  • 15. Create a personal brand.
  • 16.
  • 17. Knowing what you offer. Knowing why you’re awesome. Knowing what you have to give people beyond your organizational self. Who you are changes depending on circumstances, depending on platforms. Who you are on Facebook is different than who you are in the office or at the mayor’s press conference or at a ballgame with friends. But there are common threads that run through all of those circumstances. That common thread, that essence of you is your own value.
  • 18. Knowing what you offer. Knowing why you’re awesome. Knowing what you have to give people beyond your organizational self. Who you are changes depending on circumstances, depending on platforms. Who you are on Facebook is different than who you are in the office or at the mayor’s press conference or at a ballgame with friends. But there are common threads that run through all of those circumstances. That common thread, that essence of you is your own value.
  • 19. Knowing what you offer. Knowing why you’re awesome. Knowing what you have to give people beyond your organizational self. Who you are changes depending on circumstances, depending on platforms. Who you are on Facebook is different than who you are in the office or at the mayor’s press conference or at a ballgame with friends. But there are common threads that run through all of those circumstances. That common thread, that essence of you is your own value.
  • 20. Knowing what you offer. Knowing why you’re awesome. Knowing what you have to give people beyond your organizational self. Who you are changes depending on circumstances, depending on platforms. Who you are on Facebook is different than who you are in the office or at the mayor’s press conference or at a ballgame with friends. But there are common threads that run through all of those circumstances. That common thread, that essence of you is your own value.
  • 21. Knowing what you offer. Knowing why you’re awesome. Knowing what you have to give people beyond your organizational self. Who you are changes depending on circumstances, depending on platforms. Who you are on Facebook is different than who you are in the office or at the mayor’s press conference or at a ballgame with friends. But there are common threads that run through all of those circumstances. That common thread, that essence of you is your own value.
  • 22. Knowing what you offer. Knowing why you’re awesome. Knowing what you have to give people beyond your organizational self. Who you are changes depending on circumstances, depending on platforms. Who you are on Facebook is different than who you are in the office or at the mayor’s press conference or at a ballgame with friends. But there are common threads that run through all of those circumstances. That common thread, that essence of you is your own value.
  • 11:25 a.m. 23. We’re talking about opportunities to survive. Tribal council.
  • 24. OK. So where do I fit in all this? You can add to your traditional stories. Photos, videos, social media sharing, your own blog. Let’s start with tools. A lot of these add-ons are like notebook items. A quick photo, a short video, some behind-the-scenes info.
  • 26. Most likely it looks like this. Phone, social, laptop, iPad, desktop. Juggling it all. Phone gives you photos, videos, social media and a really cool voice transporter.
  • 26. Step 1. Get to know your phone.
  • 27. Pic Stitch: Quickly combine multiple photos into one beautifully framed picture.PicsArt – photo editing, artistic changes and sharingSplice - video, capture, edit share. Adobe Photoshop Express software lets you use simple gestures to quickly edit and share photos from your mobileFast Camera app - one touch, multiple shots in succession. Camera360 – panorama photographs http://www.webdesignerdepot.com/2011/09/powerful-photo-and-video-apps-for-your-iphone-or-android-phone/
  • 28. Qik: Video chat, video mail and video share for free with Qik Video for Android phones Splice - video, capture, edit share. Vine - Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.Instagram video http://www.webdesignerdepot.com/2011/09/powerful-photo-and-video-apps-for-your-iphone-or-android-phone/
  • 29. PinterestFacebookTwitterTumblrhttp://www.webdesignerdepot.com/2011/09/powerful-photo-and-video-apps-for-your-iphone-or-android-phone/
  • 30.Some phones come with perfectly fine apps. Others need some augmentation.
  • 31.
  • 32. Screen protectors, batter packs, lenses, tripods.
  • 33. Cutting through the Clutter: even a quick photo should be a good one. Rule of Thirds
  • 34. This will come back again.
  • 35. My friend Sona Patel who is a NYTimes social media editor says Do Not Every Use Your Flash on a Phone Camera. Don’t be afraid to get in close.
  • 36. http://blog.instagram.comInstagram makes it easy for publications to crowd-source amateur photos from around the world. There are lots of apps that let you play with the photos. But remember, we’re journalists first. A cartoon photo of my new car might be just fine for Facebook. But just because you can adjust a photo with Adobe Photoshop Express, doesn’t mean you should. Journalism ethics first.
  • 37. http://blog.instagram.comcrowdsourcing and sharing
  • 11:35 a.m. 38. Practice – figure out which side works.
  • 39. Same drill about zooming. Use your feet. Get in close. Wide, subject, close/details.
  • 40. Wide shots, your subject and details. BUT if you see breaking news, start shooting.
  • 41. http://www.freemake.com/blog/top-7-free-video-sharing-sites/ http://www.freemake.com/blog/wp-content/uploads/2013/03/flickr_logo.jpg
  • 11:40 a.m 42. And of course, Facebook and Twitter. Andy Gray @si_vault photos
  • 43. Lots of tools take on the role of social media. LinkedIn (founded in 2003) began as a site to upload your resume. Groups, job listings, status updates.
  • 44. Once you’re up and running, not sure what to Tweet?Janega is Chicago Tribune Trib Nation manager. Personal not private.
  • 45.PERSONAL BUT NOT PRIVATE: Part of finding your voice is knowing what you can and want to share about your personal life, personal thoughts … even opinions. One of the hardest things for journalists is to balance your professional persona with your personal one.
  • 46. What to share? Share what catches your eye.
  • 45. SHARE WHAT PEOPLE ARE TALKING ABOUT
  • 48. Storify - Women’s sports uniforms over time: https://storify.com/dawn1/women-s-sports-uniforms-across-time Catchings, Fever visit White House https://storify.com/LadyVol_Hoops/catchings-fever-visit-white-house
  • 49. Catchings, Fever visit White House https://storify.com/LadyVol_Hoops/catchings-fever-visit-white-house
  • 50. SOCIAL MEDIA IS A CONVERSATION.. NOT A MESSAGE.JOURNALISM IS A SERIES OF PERSONAL CONNECTIONS THAT CAN ADD UP TO MILLIONS.
  • 51
  • 52. OK. Tools you keep hearing about. \\ Amy Jo in Central Park https://vine.co/v/bTPYXE7lZgh Vine – great examples. http://mashable.com/2013/05/13/best-vine-users/
  • 53
  • 54
  • Multimedia | Association of Women in Sports Media

    1. 1. Multimedia storytellingRobin J. Phillips | @RobinJPCronkite School of Journalism, ASUFind these slides: RobinJPhillips.com
    2. 2. Robin J Phillips | About Me• @RobinJP | RobinJPhillips.com | Robin.Phillips@asu.edu• Digital Director, The Reynolds Center for Business Journalism• Former business editor @ BusinessWeek, Newsday, others• Co-founder, #wjchat, weekly online web journalism discussion• NLGJA national board member• Co-founder of Perfect Moment Project• Journalism professor, Cronkite School, Arizona StateUniversityIntro
    3. 3. Learning new tricks ain’t new injournalism.
    4. 4. New media /Multimedia storytellingTechnical
    5. 5. Web journalism /Multimedia storytellingIndividual
    6. 6. High expectations
    7. 7. Second screenMobile drives digital growth as news source
    8. 8. Join the conversation
    9. 9. Source: NewswhipEngagement =100 Facebook interactions
    10. 10. Follow us,puh-lease!
    11. 11. It can sometimes feel a little forced
    12. 12. Let’s call itopportunity
    13. 13. Opportunities to …• Learn new skills• Create longevity in the biz• Find new sources• Reach a larger audience• Speak to a more diverseaudienceJump on board
    14. 14. Opportunities to …• Learn new skills• Create longevity in the biz• Find new sources• Reach a larger audience• Speak to a more diverseaudience• CREATE APERSONAL BRANDJump on boardFind these slides: RobinJPhillips.com
    15. 15. Create my what?!
    16. 16. Create my what?!• Finding your voice is brandingyourself.
    17. 17. Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.
    18. 18. Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skills.
    19. 19. Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skills.• Know your goals.
    20. 20. Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skills.• Know your goals.• Once you know yourself
    21. 21. Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skills.• Know your goals.• Once you know yourself,• you can define your brand.• you can find your voice.• you can share your awesomeness.
    22. 22. Find your voice. Build your brand.Learn new skills. = Winning!
    23. 23. What’s in yourtoolbox?
    24. 24. You’vealready got it
    25. 25. Get to know your phoneSmart phone
    26. 26. Get to know your phonePhoto apps
    27. 27. Get to know your phoneVideoapps
    28. 28. Get to know your phoneSocial appsFind these slides: RobinJPhillips.com
    29. 29. Get to know your phone
    30. 30. • Just because it’s a phone, doesn’t mean it’s not a camera.• Do one thing at a time. Multi-media doesn’t mean chaos.• Take some time, not a lot, but some time.• Shoot (a lot) and then edit.• Make an image. Don’t take a photo.Shooting with your phonePhotos
    31. 31. Phone camera gearPhotos
    32. 32. Rule of Thirds• Imagine your imagein 9 equal parts.• Important elementsaligned along lines,intersections.• Creating a sense ofbalance.• Off-center subjectscan give a sense ofdirectionPhotos
    33. 33. G o H o r i z o n t a l• We see images horizontally.• Our eyes are horizontal.• Our screens are horizontal.• Shoot horizontal.Photos
    34. 34. Lighting & more• Avoid direct sunlight• Use natural lightsources• Stabilize your phone• Never zoom in – zoomwith your feet• Use photo appsPhotos
    35. 35. Photo apps and journalism• Instagram• Camera+• Snapseed• Pocketbooth• Photoshop Touch• Square Camera• … may be fun, butbe careful aboutaltering images.Photos
    36. 36. Photo sharingDesktops and mobilePhotos
    37. 37. Phone – camera – action!Video
    38. 38. 3 quick video tips• Make sure you have plenty of light• Mobile lenses are tiny• Keep the camera steady• Avoid motion sickness• Two hands, lean on a wall, hold your elbows in tight• Don’t shoot vertical• You can crop a photo but you can’t really turn a videoVideo
    39. 39. Simple storyboardingA video storyboard helps you• define parameters – time,resources• organize and focusTip: Think non-linear• not ‘first’, ‘second’, ‘third’• but ‘that part’, ‘this part’,‘another part’A rough storyboard can• be a simple sketch• change once you go into the field• include media choices and wherethey work best• help point out holes in your storyVideo
    40. 40. Video sharing sitesVideo
    41. 41. It’s all socialSharing
    42. 42. James Janega’sRule of ThirdsStill not sure what to share?• One-third your material• One-third other people’s material(retweets)• One-third personal highlights (showingyour personality, what you’re reading, etc.)Your voice
    43. 43. Balancing personaland professionalPhotos: Humans of New York
    44. 44. Pay attention to the sidelinesShare what you like
    45. 45. GeofeediaSocial
    46. 46. Storify – a social sidebar
    47. 47. Catchings, Fever visitWhite House
    48. 48. Still seem tootime-consuming?(relationships are)
    49. 49. 5 rules• Be diligent• Be consistent• Be relevant (timely)• Be interesting• Be yourself Be simple Be unique Be focused…. OK, 8 rulesHat tip to Kristian Anderson + Associates | Brand YouOutro
    50. 50. Vine – Life in 6 secondsOutro
    51. 51. • Robin J. Phillips• @RobinJP• /RobinJP• Robin.Phillips@asu.edu• 602-496-9190OutroFind these slides: RobinJPhillips.com
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