Content and Conversations: Media Creation and Sharing

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Slides from a course I'm teaching today through Rochester Community & Technical College.

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Content and Conversations: Media Creation and Sharing

  1. 1. Lee Aase Chancellor, Social Media University, Global (SMUG) May 8, 2014 Content and Conversations: Media Creation and Sharing
  2. 2. Basic Social Media “Food Groups”
  3. 3. Agenda • The Top of the Pyramid • Democratization of Content Production and Distribution • Shooting, Editing and UploadingVideo • Sharing Presentations via Slideshare • Blogging:Tying it All Together • Strategic Social Media
  4. 4. Reviewing Media Trends
  5. 5.
  6. 6. For most of the 20th Century, reaching large audiences via media was simple but expensive...
  7. 7. ...or you could “earn” an audience by getting past one of these gatekeepers
  8. 8. While local affiliates and newspapers sold audiences to advertisers at monopoly prices
  9. 9. Media Truism: If a platform is free, you are the product, not the consumer.
  10. 10. Then Ted Turner revolutionized TV, followed shortly by ESPN
  11. 11. ...and one of these guys invented the Internet
  12. 12. Because the means of producing and disseminating media were democratized, everyone became a potential reporter.
  13. 13. Everyone Means You!
  14. 14. Gutenberg: Global Mass Literacy Zuckerberg: Global Mass Publishing
  15. 15. YouTube
  16. 16. • Founded Feb. 14, 2005 • Purchased by Google for $1.65B in Nov. 2006 • 100 hours of video uploaded every minute • Over 6 billion hours watched per month • Second most-used search engine YouTube
  17. 17. Top 10Video Tips #1:Always carry your camera.You can’t edit what you didn’t shoot.
  18. 18. Top 10Video Tips #1:Always carry your camera.You can’t edit what you didn’t shoot.
  19. 19. Top 10Video Tips #1:Always carry your camera.You can’t edit what you didn’t shoot.
  20. 20. Top 10Video Tips #1:Always carry your camera.You can’t edit what you didn’t shoot.
  21. 21. A Tale of Two Popes
  22. 22. Top 10Video Tips #2: Find a quiet place to shoot, particularly if you don’t have a remote microphone
  23. 23. Top 10Video Tips #3: Get close to your interview subject
  24. 24. Top 10Video Tips #4:Avoid the 2 Ws:Windows and Whiteboards
  25. 25. Top 10Video Tips #5: Look for Even/Uniform lighting • Uniformity more important than brightness • Possibly add light on interview subject
  26. 26. • Count to 3 • Nod and smile • Warn interviewees so they feel less awkward Top 10Video Tips #6: Mom said it wasn’t nice to say this but... SHUT UP!
  27. 27. • Make eye contract with subject • Have subject talk to you instead of thinking about the camera Top 10Video Tips #7: Lurk behind the camera
  28. 28. Top 10Video Tips #8:Always* use a tripod
  29. 29. Top 10Video Tips #9: FrameYour Shot Well
  30. 30. Top 10Video Tips #9: FrameYour Shot Well
  31. 31. Top 10Video Tips #9: FrameYour Shot Well
  32. 32. Top 10Video Tips #9: FrameYour Shot Well
  33. 33. Top 10Video Tips #9b: Don’t shoot vertical with your phone!
  34. 34. Top 10Video Tips #10: Break the “Rules” When Necessary
  35. 35. AViralVideo from the Girl Next Door
  36. 36. YouTube Channel Examples
  37. 37. YouTube Channel Examples
  38. 38. YouTube Channel Examples
  39. 39. In-Class Demonstration
  40. 40. Setting UpYourYouTube Channel
  41. 41. Slideshare:YouTube for PowerPoint • Presentation at Community 2.0 conference in San Francisco on May 12, 2009 • Attendance approximately 200 • Somebody tweeted something like “Hey @GuyKawasaki, @LeeAase just mentioned you in his presentation” and included the link to my presentation, which I had uploaded to Slideshare.net
  42. 42. Behold, the Power of Slideshare...
  43. 43. Slideshare:YouTube for PowerPoint
  44. 44. Slideshare:YouTube for PowerPoint
  45. 45. Slideshare:YouTube for PowerPoint
  46. 46. Slideshare:YouTube for PowerPoint
  47. 47. Inserting aYouTubeVideo
  48. 48. Inserting aYouTubeVideo
  49. 49. Break
  50. 50. Blogs in Plain English
  51. 51. My Start in Blogging: Lines from Lee
  52. 52. A Pivotal Presentation
  53. 53. Podcast Blog:April ’08
  54. 54. The $4-a-month online newsroom
  55. 55. Let’sTalk “site” - May 2008
  56. 56. Sharing Mayo Clinic - January 2009
  57. 57. • Basic blog is free • Start in < 1 minute • No server or software maintenance • Path for growth if you get serious Wordpress.com Advantages
  58. 58. • Instead of username.wordpress.com, you can have • mycoolblogname.com (e.g. social-media- university-global.org) • blogname.mainwebdomain.com (e.g. sharing.mayoclinic.org) • Domain mapping preserves flexibility Wordpress.com Domain Mapping
  59. 59. • Write and Publish Text • Include Photos • EmbedYouTube videos • Embed Slideshare presentations • Let’s do a sample post on the private blog What can you do on Wordpress.com?
  60. 60. In-Class Demonstration
  61. 61. Strategic Social Media Review
  62. 62. • Understand the capabilities of the social platforms and their current or potential communities #SMUG • Relate those capabilities and communities to your personal or professional goals and objectives #SMUG • Develop a realistic plan that relates to/coordinates with your existing programs OR inspires previously impractical projects #SMUG 3 Keys to Strategic Social Media Application
  63. 63. Closing Assignment: Answer the question on the next slide... • In a post on the private blog we created for this class, or if you’re really bold • In your own personal blog on wordpress.com
  64. 64. How will you take advantage of the communication power that is unprecedented in human history?

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