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Using Hacks to Create Consistent and Awesome Video Content for Your Admission Office

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Presentation by Chris Lavigne

Published in: Technology
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Using Hacks to Create Consistent and Awesome Video Content for Your Admission Office

  1. 1. Using constraints and production hacks to create consistent (and awesome) video content for your admission office! Chris Lavigne
  2. 2. @crlvideo
  3. 3. • Gear fear • Nervous about looking stupid on camera • Nervous about sounding stupid on camera Video is scary X
  4. 4. • Complicated equipment • Need a film degree • Everything is expensive Video is hard X
  5. 5. • Why video? • Concept & script • Camera • Studio • It’s done! Now what? What we’ll cover
  6. 6. Let’s get going!
  7. 7. Why video?
  8. 8. People care about people, not admissions.
  9. 9. Video shows that your school = people
  10. 10. Video helps you tell your story & build emotional connections.
  11. 11. You can do this! Start small Focus on your audience Be human
  12. 12. Concept & Script
  13. 13. Don’t try to go viral. Try to go helpful.
  14. 14. Set constraints
  15. 15. Don’t try to make the admissions video on your front page.
  16. 16. Narrow your focus • Video about your sports complex • New chemistry lab • A job-fair event recap • Construction updates
  17. 17. Narrow your focus • Answer a frequently asked question • Thanks for visiting • Eventually graduate (pun intended) to teacher & student vignettes
  18. 18. Show, don’t tell.
  19. 19. http://bit.ly/video-for-schools
  20. 20. Start with a script.
  21. 21. Do a table read.
  22. 22. Use the camera you already have
  23. 23. iPhone changed video forever.
  24. 24. $20 - Joby GripTight
  25. 25. GoPro will capture shots and tell stories no other camera can
  26. 26. Timelapse non-sequitur
  27. 27. Setup your video ‘studio’
  28. 28. A light about waist-high points at the background, creating contrast and eliminating shadows. The subject looks into the lens, framed in the center of the shot. The microphone is above and in front of the subject, just out of the shot. A laptop showing the script is chest-high below the camera lens. Two key lights are above the subject’s eye line about 3 feet apart. An apple box makes it easier to see the camera LCD screen. The camera sits behind the lights slightly pointing down at the subject.
  29. 29. Consider the background of your shot
  30. 30. Leave it setup!
  31. 31. http://bit.ly/conference-room-studio
  32. 32. Shooting & directing
  33. 33. Get in the director’s mindset
  34. 34. Keep it light. Keep it positive.
  35. 35. Get used to being critical.
  36. 36. Do it until you get it right. (your talent will thank you)
  37. 37. Get Looooose!
  38. 38. Real people have limits
  39. 39. Laptop teleprompter
  40. 40. SECRET WEAPON: Crowdsourcing
  41. 41. Crowdsourced Footage • Football game - from the student perspective • First day of school - from the student perspective • Ask alumni for testimonials instead of donations
  42. 42. Crowdsourced Footage • Create incentive to shoot • Use dropbox or Wistia to collect files
  43. 43. It’s done! Now what?
  44. 44. Data tells you what viewers won’t.
  45. 45. Learn from data!
  46. 46. It’s ok if you mess up.
  47. 47. Differentiate yourself from peer schools with video
  48. 48. http://crlvideo.com/blackbaud
  49. 49. Questions? @crlvideo

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