2008 Multimedia Primer

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2008 workshop session for print journalists just getting started with multimedia storytelling. Covers tips and suggestions for working with audio, digital photography, video and slideshows.

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2008 Multimedia Primer

  1. 1. Multimedia Storytelling: Tools, Tips and Workflow
  2. 2. Why Incorporate Multimedia Skills? • The Internet is all about mixed media. • Most print publications now have online counterparts. • Companies are looking for one-stop options. • Multimedia offers a wealth of storytelling possibilities!
  3. 3. Objectives • Introduce multimedia options. • Make you familiar with audio-visual terms. • Give you an overview of the production process. • Give you a starting point with multimedia.
  4. 4. Multimedia = Multi-tasking • Broader Job Descriptions: • Reporters need stronger visual skills. • Photographers need stronger writing and reporting skills. • Designers need new software skills. • New Tools For Everyone:
  5. 5. How can we be good (or at least better) at everything? • Hands-on practice: Get out and try it! • Know and use your strengths. • Acknowledge and improve your weaknesses. • Maintain a passion for STORYTELLING! Photo by Alan Youngblood
  6. 6. “The story means more than the delivery systems involved, and that includes the writer ... For a while I was very aware that I was looking at a screen and bopping a button instead of turning pages. Then the story simply swallowed me, as the good ones always do … It became about the message instead of the medium, and that’s the way it’s supposed to be.” Stephen King about the Kindle …
  7. 7. Getting Started With … • Digital Photography • Audio Recording • Audio-Visual Combos (Slideshows & Video)
  8. 8. … Digital Photography • Basic Tools: • Digital Camera • Photo Editing Software
  9. 9. Production Tips • Composition • Background • Lighting • Moment
  10. 10. Composition • Rule of Thirds Position the subject of your image in one third of the frame rather than in the center. Put them on the far right, far left, top or bottom.
  11. 11. Poor use of the Rule of Thirds Good use of the Rule of Thirds
  12. 12. Photo by Crystal L. Lauderdale
  13. 13. Photo by Crystal L. Lauderdale
  14. 14. Background
  15. 15. Clean Photo by Crystal L. Lauderdale Using depth-of-field/focus, lighting or a solid background
  16. 16. Informational Additive Photos by Crystal L. Lauderdale
  17. 17. Basic Lighting Your subject should face the dominant light source – such as the sun, a bright window, a lamp, etc. – and you should have your back to that light source. If you’re shooting into a light source you’ll need to use fill-flash to balance the exposure.
  18. 18. Basic Lighting  Backlight (X)  Fill Flash (✔)  Natural Side Light (✔)
  19. 19. Looking for the Moment Informational Graphical Photo by Crystal L. Lauderdale Photo by Peter Masa Simply shows the scene and conveys who, what where and maybe when An image in which the photographer has used a unique angle, lighting or lens to make the image more interesting
  20. 20. Emotional Intimate Photos by Crystal L. Lauderdale Shows emotion in the subject and therefore evokes emotion in the audience; May show the “how” and “why” of the story Offers a unique and often emotional glimpse into the life of the subject. Shows something that a casual observer may not see
  21. 21. Digital cameras are your friend - Practice shooting images with a digital camera using manual setting, if possible. You can immediately see the results and make changes on the spot.
  22. 22. … Audio Recording • Basic Tools: • Digital Audio Recorder • Microphone Kit • Audio Editing Software (Video editing software can double for this.)
  23. 23. Production Tips Standing Back Up Close
  24. 24. How Microphones Work: The Lens Analogy On-camera Microphone Wireless Lavaliere Shotgun Microphone Wide Angle Lens Mounted Wide Lens Telephoto Lens =
  25. 25. Interviewing for Audio Stories: Getting Good Sound Bites As Well As Information • Facts and Emotion • Stacking the Questions • Silence is Golden • Going to Extremes
  26. 26. Headphones
  27. 27. … Audio Slideshows • Basic Tools: • Digital Camera • Photo Editing Software • Digital Audio Recorder • Microphone Kit • Audio/Video Editing Software • Slideshow Editing Software
  28. 28. Production Tips • Key Element = Variety of Strong Visuals • Supporting Element = Audio Track • Follow rules for collecting strong images and audio. • Collect wide, medium and tight shots. • Collect ambient sound for every “scene”. • Show every sound.
  29. 29. • Variety of strong images
  30. 30. • Ambient sound for every scene; Showing every sound
  31. 31. • Variety of strong images with supporting audio track
  32. 32. 15-Minute Break
  33. 33. … Video • Basic Tools: • Video Camera • Microphone Kit • Tripod • Video Editing Software
  34. 34. Production Tips • Key Element = Strong Audio Track • Supporting Element = Visual Footage Three Rules 1) Steady Footage 2) Clean Audio 3) Focused Story
  35. 35. Video Types • Voiceover (VO) • Voiceover + Sound-bite (VO-SOT) “Tornado Drill” VO – WFLA-TV
  36. 36. • Package • Stand-ups: • Provide information that you don’t have matching footage for • Serve as a transition in the story “Sebring Hurricane” by Paul Lamison, WFLA-TV
  37. 37. Choosing A Voice: Natural Sound • No reporter track • Sound-bites and ambient audio only “Goin’ Places”
  38. 38. • Reporter track provides context • Similar writing structure to print Choosing A Voice: Narration “Nick Nelson” by Akagi and Fryer, KARE
  39. 39. We Shoot the Way We See (or at least we should) • Steady footage • No panning or zooming • 10-second rule • Wide, medium, tight and super- tight • Shoot and move • Enter frame, exit frame • Action, reaction • Sequencing (3s and 5s)
  40. 40. • Dave Wertheimer’s Shooting Techniques: Part I
  41. 41. • Dave Wertheimer’s Shooting Techniques: Part II
  42. 42. • Action/reaction; Enter frame-exit frame; Wide, medium and tight shots “Pearl Harbor Remembered” by Paul Lamison, WFLA-TV
  43. 43. • Sequencing; Enter frame-exit frame
  44. 44. • Action/reaction; Sequencing; Ambient audio
  45. 45. Presenting Your Ideas • A-Roll: • Interviews, soundbites and narration • The audio skeleton of your A/V story • B-Roll: • All supporting footage • The visual meat of your A/V story
  46. 46. • Log: • Transcript of relevant interview and natural sound bites
  47. 47. • Script: • Written audio outline of your A/V story • Audio skeleton of your story
  48. 48. “Votes for Women” by Crystal L. Lauderdale, New York Times Regional Media Group
  49. 49. • Storyboard: • Visual outline of your A/V story • May include subject notes
  50. 50. Next Steps for Getting Started • Basic Starting Equipment • Digital Camera • Photo Editing Software • Video Camera • Basic Microphone Kit • Tripod • Basic Video Editing Software
  51. 51. It’s About Storytelling!
  52. 52. Instructor Crystal L. Lauderdale crystal@crystallauderdale.com

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