2. • The image on the left is
the original photo and the
image on the right is the
same photo but editing
on Photoshop
• I used
contrast/brightness/hue/
saturation and lightness
to emphasise the photo
and to make it more scary
• Doing a black and white
poster challenges
convention however it
still promote what genre
my film is (thriller)
3. • Looking at poster in my research and just from looking at film
posters when I’m out and about, I noticed that some posters
have writing at the back, this makes the poster creepy.
• I used this as my inspiration to do the same, I used the word
“The Watcher” to cover my poster. to get the faded white
effect, I used the gradient tool on Photoshop. I wanted the
writing to be behind the shadow but I wanted the woman to
be in front.
• To do this, I had to use Photoshop and layer up. Firstly, I had 2
copies of the image. Firstly, I placed the writing everywhere
including the woman on the first layer then got another layer
and cut out the woman and placed it on top of the first layer.
This was a long process but I thought the poster came out how
I wanted it to.
• Due to the black and white theme, it was hard
for me to choose a colour of my writing.
• I thought grey will be a good colour to use
because it will tie nicely with my black ad
white theme however that was the problem.
The grey for my title did not stand out at all.
4. • I decided to stop figuring out what colour
and font I would use for my title and start
focusing on my institutional reference.
• This was an easy process and I decided to
have the release date between the last line
of my reference and have a website at the
bottom right. Both of these, followed
conventions and having it in red contrasted
with the black and white and made it stand
out.
• After doing the release date and website, it gave
me an idea to also do the title in red to connote
danger and danger. It would also tie nicely with
the other things that are red too.
• At the top right, this font I thought didn’t go well
with my poster.
• At the bottom left, I decided to place it at the top
and see what it wold look like, the writing at the
back overpowers the title. I had a lot of difficulty
with my title.
5. • After getting audience feedback, they suggested to either have no
title because the writing at the back is easy to pick up OR get rid of
the the writing and just have ‘The Watcher’ in bold red at the top.
• I decided to do both because conventionally many films have
several posters to promote their film. For example Batman: The
Dark Knight.
6. • After gone away, I
took a look at my
posters and I didn’t
like them.
• I attempted to do a
completely different
poster which would
reflect on my genre
more than the other
posters.
7. • I started with a
completely new
image. I had took
several of pictures for
my poster so I had a
lot to choose from.
This is good because I
have a variety to
choose than a couple.
8. • I used Photoshop to
make the image black
and white because I
thought it would be
more effective.
• I already think that
this image is more
effective than the
one before because it
echoes onto my
genre.
9. • This was my progress
with my poster
• I enhanced the
contrast and
brightness to make
the image scary.
• The eyes really stand
out which I really
like. She looks scared
and it is definitely
more impacting than
my old image.
10. • I used the paint tool
to paint over my
image in black but I
left the eyes because
I thought this would
be really impacting.
• The hardiness of the
paint I lower so when
I painted it was like a
spray paint.
11. • I produced 2 posters and asked
for audience feedback.
• I wanted them to chose which
one was more impacting and
reflects my genre (thriller).
• From the audience feedback
they said:
• “I liked the second one because the image is in the
centre. The first image is too close to the title.”
• “The eyes on the second one is really good! I thought
both poster convey conventions of a film poster but
the second one is more impacting”
• “All the text is really good but I liked the second one
better because the eyes draws you in which is really
impacting.”
• From my feedback, I’ve decided
to choose the second one to
advertise my film. I thought the
feedback was very valid and
make good points.
12. • This is my final poster for my film.
• This is a massive change to my other posters and now comparing the 2
this is much better.
• It follows conventions and it is a much simpler approach than my old
poster. The poster had too much going on and the image was dull.
