Evaluation for my final product.

1. Evaluation
By Tara St. Louis

2. In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
• Drama’s usually build up a lot of tension and emotions throughout the film,
however they can be extremely sad or a mixture of happiness. This brings a
negative and positive approach towards the audience. The film ‘Precious’
relates to our groups initial idea by its form which is the appearance of the
film.
• This wide shot of Precious suggests that she is emotionally distressed and
is going through a rough time by her facial expressions and clothing.

3. This graph is
showing primary
research
feedback.
My primary research showed me that not a lot of people watched movies, so I
decided that I wanted to make my opening sequence very engaging and intriguing
so that I could get a larger target audience watching movies specifically genres
such as drama’s because that was my groups initial idea, because we all came up
with drama’s we decided to keep it as that and combine some ideas from each
person to create an opening sequence.
More over our focus group and initial idea was ‘Precious’ the film so we decided to
comply some of the ideas from the film into our opening sequence, as well as pitch
ideas of our own.

4. How does your media product represent particular
social groups?
• Our group constructed the characters by putting together a story board and
script. We also used ‘Precious’ her emotions to show how the main
character was feeling and how it was being portrayed. More over we used
two female characters and a male character to show that the male’s
dominance was still stronger then the two women because you could see he
had the most power.
The story board helped to plan out the
characters feelings as well as giving the
camera person accurate scenes they should
take.
However my opening sequence didn’t have
any audio in it because there was to much
background noise, therefore we had to make
sure that we had good footage and images
that made our opening sequence
understandable for the audience watching it.

5. This is an two shot of the two
main characters. This suggests
that they come from a working
class by what the male is wearing
and how he is conveyed in the
image. We picked working class
people because it is common and
we thought it would apply to the
audience.
In the opening sequence we used black people because ‘Precious’ was a young
black child going through a lot of problems and we decided to use that idea.
More over the age ranged from 16-20, we wanted to get an older male to play
the role however we couldn’t so we kept it to young people instead.

6. This first medium shot shows that the character is extremely upset by her facial
expressions, it also suggests that she is wearing clothes that could be revealing
by the way she is covering herself. Our group made the costume look like this to
build up suspense. However the second close up shot is a close up of the
character wearing a hoodie which is showing she is trying to cover her face and
body language with a hood on. The first image the character is at home and in
the second location the character is in flats leaving home.

7. The pregnancy test was a prop that was used
in the opening sequence and this was an
important prop as it showed the extreme
outcome of her step dad's abuse.

8. What kind of media institution might distribute your
media product and why?
• A media institution that might distribute my media product is channel 4
because they tend to put on a lot of teen drama’s which has the similar
content to my genre of my final product. More over I think that they would
distribute my final product because they show a wide range of teen drama’s
which are popular and the target audience seem to engage into the drama’s
they show.

9. Who would be your audience for your media
product?
• For our media product the target audience was young adults aged between
16-20. we picked this age group because we did the most research on them
especially our primary research.
The graphs beside show the gender
of our target audience research. The
other graph below shows the age
range and 17-18 year olds were the
most popular.

10. How did you attract/address your audience?
• I addressed the target audience by using a beat from garage band in the
editing process to create tension and suspense throughout the sequence.
Also I thought by doing this it would engage the audience more and leave
them asking lots of questions after they have watched it through.
This is the beat I used throughout the
sequence blocking out all audio.

11. These are the two main characters in the opening sequence. ‘Grace’ looks
emotionally distressed and she is located in the bedroom, the trousers on the
bed also suggest that it could be her step dad’s as he abuses her. The step
dad is not showing any remorse in this image and he looks like he does not
really care and he is located in house as well. Most of the scenes were
located in the house to emphasise the abuse ‘Grace’ was receiving. However
there was a couple shots of her going to college to show her juggling college
life with home life. We thought this would attract the audience a lot because
its an gradual build up of emotions, feelings, stress and tension of the
characters roles.

12. What have you learnt about technologies from the
process of constructing this product?
• I have constructed my product by using a programme called final cut which
allowed me to edit, add filters and video transitions etc.
The image above is showing my product and some of the
editing I did to create my final product. The editing helped me to
engage the audience and to try out new things that would work
effectively. Final cut was hard to use at first but once I got used
to it, it became fairly decent after a while.

13. • Camera equipment- I learnt the basic skills of how to handle the camera
equipment but my role was the actor so I didn’t really deal with a lot of
equipment. However next time I may take on the camera role. Even though I
never used the equipment I came up with some camera shots that should
be taken:
Close up shot Zoom in shot to show the major outcome
to show affecting ‘Grace’.
emotions.

14. • In my final product I used black and white lighting to show flashbacks of
‘Grace’, I also did this to show events that was occurring. As well as using
black and white lighting I also used normal lighting to show the main
outcomes in the opening sequence. I did this to create effects and allow the
target audience to work out what was happening in the opening sequence.
• The scenes that were black and white create a colour collage and showed
the characters thoughts and thinking throughout the sequence. This should
of helped create a gradual build up of mystery because of the suspicious
behaviour occurring.
This is an normal contrast then a
black and white contrast.

15. Looking back at your preliminary task, what do you feel you
have learnt in the progression to the full product?
• Looking back at my preliminary task I wasn’t as organised but with my final
product I became more familiar with what to do and I functioned a lot better.
I also came better at using final cut because in the preliminary task I
struggled with it but now I feel more confident editing my work on it. The
preliminary task helped set me up for my final product and got me ready to
progress to form a full product. More over in our preliminary task we used
audio which was colloquial language and this helped convey how our social
group was. In my main task I never used audio so my social group was
portrayed differently.