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2011 Marketing Strategies Direct Mail – the link to everything online Toni Nelson, Prudential Gary Greene, Realtors®
Quick Facts ,[object Object],[object Object],[object Object],[object Object]
Capturing the Hyper Local Market A well-defined, community scale area with primary focus directed toward concerns of its’ residents.
Hyperlocal Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TriggerMarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The recipient is directed to a webpage generated for that MLS listing . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agent receives feedback There is a two-tier notification system.  a. If one of the recipients visits the website the name is emailed to the agent, even if they do not fill out the questionnaire. b. If one of the recipients fills out the questionnaire then detailed information is emailed to the agent.
KEY BENEFITS   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2011 Changes Impacting Direct Mail… ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. The Smartphone Phenomenon ,[object Object],[object Object],[object Object],[object Object]
2. Leverage the Revolution by Optimizing Website Optimized Specifically designed for mobile consumption.  Experience is intuitive and feels like an app. Loads quickly and is instantly engaging. Unreadable on first load. Designed with large screens in mind. Difficult navigation User needs to think to accomplish task.
Solution:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],3. QR Codes The digital bridge
3. QR Codes Mobile Marketing Made Easy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mobile Marketing  Made Easy ,[object Object],[object Object],[object Object],[object Object],[object Object]
In conclusion.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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2011 Marketing Strategies for Direct Mail - the link to everything online

  • 1. 2011 Marketing Strategies Direct Mail – the link to everything online Toni Nelson, Prudential Gary Greene, Realtors®
  • 2.
  • 3. Capturing the Hyper Local Market A well-defined, community scale area with primary focus directed toward concerns of its’ residents.
  • 4.
  • 5.
  • 6.
  • 7. Agent receives feedback There is a two-tier notification system. a. If one of the recipients visits the website the name is emailed to the agent, even if they do not fill out the questionnaire. b. If one of the recipients fills out the questionnaire then detailed information is emailed to the agent.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. 2. Leverage the Revolution by Optimizing Website Optimized Specifically designed for mobile consumption. Experience is intuitive and feels like an app. Loads quickly and is instantly engaging. Unreadable on first load. Designed with large screens in mind. Difficult navigation User needs to think to accomplish task.
  • 13.
  • 14.
  • 15.
  • 16.  
  • 17.
  • 18.