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McLane
Marketing On Demand
Tom Sicola, Sicola Marketing Services
McLane Background
• $30 Billion Supply Chain Services Company
• Supply Chain Solutions—60,000 retail locations
• More than...
Business Challenge
• More than 40 locations, highly decentralized
and multiple subsidiaries
• No repository for brand elem...
Solution
• Creation of McLane Marketing Advantage (M2
A)
Solution
Solution
• Creation of McLane Marketing Advantage (M2
A)
• Marketing On Demand Portal
– Marketing Assets
– Print On Demand...
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Solution
Impact
• Key Benefits
– Development
• Cost Effective
• Timely
• Thorough
• Professional, friendly
Impact
• Key Benefits
– Cost Savings
• Print on Demand (no waste)
• Multiple revisions & personalization (w/o penalty)
• C...
Impact
• Key Benefits
– Efficiency
• No bids
• Shipping pre-arranged
• No warehousing, no door stops, no kidding
– Product...
Impact
• Key Benefits
– Quality
• QuantumDigital Taste Test
– Flexibility
• Future applications
• New offerings
– Manufact...
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Marketing On Demand - Tom Sicola - 2009 Marketing Innovation & Discovery

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Tom Sicola, of Sicola Marketing Services, At the Marketing Innovation Discovery Summit 2009. Blogging event at thedirectmarketingvoice.com, twitter: @quantumdigital

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Marketing On Demand - Tom Sicola - 2009 Marketing Innovation & Discovery

  1. 1. McLane Marketing On Demand Tom Sicola, Sicola Marketing Services
  2. 2. McLane Background • $30 Billion Supply Chain Services Company • Supply Chain Solutions—60,000 retail locations • More than 40,000 products – Convenience stores – Mass merchants – Warehouse clubs – Military – Drug stores – Chain-based restaurants • Every US zip code, Brazil and exports to 34 countries • 15,000 teammates • Wholly owned unit of Berkshire-Hathaway
  3. 3. Business Challenge • More than 40 locations, highly decentralized and multiple subsidiaries • No repository for brand elements – No brand guidelines – No photo library – No presentation standards or templates • Multiple printing companies per market – Business Systems, Sales Collateral, Other – 100s of 1000s of $ in door stops!
  4. 4. Solution • Creation of McLane Marketing Advantage (M2 A)
  5. 5. Solution
  6. 6. Solution • Creation of McLane Marketing Advantage (M2 A) • Marketing On Demand Portal – Marketing Assets – Print On Demand – Future Applications (e-marketing) • Integration – My McLane Portal – SAP – Other Printers
  7. 7. Solution
  8. 8. Solution
  9. 9. Solution
  10. 10. Solution
  11. 11. Solution
  12. 12. Solution
  13. 13. Solution
  14. 14. Solution
  15. 15. Solution
  16. 16. Solution
  17. 17. Solution
  18. 18. Solution
  19. 19. Solution
  20. 20. Solution
  21. 21. Solution
  22. 22. Solution
  23. 23. Solution
  24. 24. Impact • Key Benefits – Development • Cost Effective • Timely • Thorough • Professional, friendly
  25. 25. Impact • Key Benefits – Cost Savings • Print on Demand (no waste) • Multiple revisions & personalization (w/o penalty) • Competitive prices at small quantities – Cost Control • Designated users • Budget versus spending insight
  26. 26. Impact • Key Benefits – Efficiency • No bids • Shipping pre-arranged • No warehousing, no door stops, no kidding – Productivity • Reduction in Agency management time • Reduction in client time
  27. 27. Impact • Key Benefits – Quality • QuantumDigital Taste Test – Flexibility • Future applications • New offerings – Manufacturers – Customers

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