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Hot New Programs for Agents

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Session 4 speaker 1 - frederick herot2

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Hot New Programs for Agents

  1. 1. Hot New Programs, Tools and Technologies for AgentsFrederick Herot VP MarketingRealtor.com & Top Producer<br />
  2. 2. What kind of real estate marketer are you?<br />
  3. 3. What kind of real estate marketer are you?<br />
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  6. 6. How are you managing your leads?<br />
  7. 7. How are you managing your leads?<br />Only 22% of agents use an advanced system to manage leads<br />
  8. 8. How are you managing your leads?<br />Only 22% of agents use an advanced system to manage leads<br />How do agents organize follow- up?<br />20% by memory<br />45% with written files<br />13% with spread sheet<br />22% with a system (like Top Producer)<br />
  9. 9. Do you do niche marketing?<br />59% of agents do specialty advertising<br />
  10. 10. Specialty / Niche Marketing<br />80% of buyers would prefer to work with an agent who specializes in their type of home<br />*NAR survey to buyers and sellers<br />59% of agents say they target at least one specialty / niche market<br />5% New construction<br />5% Luxury<br />4% Condo<br />6% Foreclosure<br />4% REO<br />4% Waterfront<br />1% Equestrian<br />*REALTOR quiz <br />
  11. 11. Specialty / Niche Marketing<br />80% of buyers would prefer to work with an agent who specializes in their type of home<br />*NAR survey to buyers and sellers<br />59% of agents say they target at least one specialty / niche market<br />5% New construction<br />5% Luxury<br />4% Condo<br />6% Foreclosure<br />4% REO<br />4% Waterfront<br />1% Equestrian<br />*REALTOR quiz <br />
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  13. 13. MIT study:<br />“Data suggests that if you aregoing to try to contact a lead,your odds to reach them dropover ten times if you wait pastthe first hour of shown interest.<br />The odds of contacting a lead if calledwithin five minutes versus 30Minutes are 100 times greater.”<br />
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  16. 16. How quickly inquiries are responded to:<br />
  17. 17. How quickly inquiries are responded to:<br />
  18. 18. Past customers<br />Comparing NAR study we commissioned and what agents said in survey we sent to agents<br />Past customers:<br />
  19. 19. 50% of agents don’t set aside time for follow-up calls and emails<br />30% spend 1 hour a week<br />13% 2 hours a week<br />4% 3 hours a week<br />2% 4 hours<br />
  20. 20. Marketing and Managing listings<br />74% of sellers thought it was important to have a prominent placement on REALTOR.com®<br />*NAR survey to buyers and sellers<br />70% of sellers would probably be more likely to list with an agent who would put a video of their home on the internet<br />*NAR survey to buyers and sellers<br />30% of agents use video on their listings on the internet<br />*REALTOR quiz<br />
  21. 21. Mobile<br />12 % of agents will get a new device this year<br />8% have Iphone<br />1% Palm Pre<br />3% bought Blackberry Storm <br />15% have conventional Blackberry<br />6% Droid<br />7% Other<br />
  22. 22. Mobile<br />12 % of agents will get a new device this year<br />8% have Iphone<br />1% Palm Pre<br />3% bought Blackberry Storm <br />15% have conventional Blackberry<br />6% Droid<br />7% Other<br />New devices started movement where by 2013 more will access the internet by mobile than through their desktop<br />2008 Microsoft was third largest non-bank business in the world (market cap $251b) – Apple #23 with $113b<br />2010 Apple #3 $229b – Microsoft #4 $201b<br />
  23. 23. 43% of agents have a written marketing plan and budget<br />
  24. 24. The number of first time buyers has risen steadily from 2006 when only 36% of homes were sold to first timers. Now it is up to 50%. <br />*NAR survey to buyers and sellers<br />80% of first time buyers indicated “help with the home buying process” is the most important benefit provided by REALTORS®<br />*NAR survey to buyers and sellers<br />
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  27. 27. Social Networking and sphere of influence branding<br />57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network. <br />*NAR survey to buyers and sellers<br />
  28. 28. Social Networking and sphere of influence branding<br />57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network. <br />*NAR survey to buyers and sellers<br />46% of income for agents making $50k was referral or repeat<br />57% referral or repeat if income over 100k<br />64% if over $150K<br />*NAR 2010 member survey<br />Sellers say that 91% of their agents used internet to market property<br />Sellers say 5% of their agents used social network to market<br />*NAR survey to buyers and sellers<br />
  29. 29. Social Networking and sphere of influence branding<br />57% of consumers chose a REALTOR because they have used them in the past or they were referred by a friend or someone in a social network. <br />*NAR survey to buyers and sellers<br />83% of REALTORS use Facebook<br />60% of REALTORS® use Linked-in<br />24% use You Tube<br />74% have a personal page on Facebook<br />29% have a business page on Facebook<br />*REALTOR quiz <br />
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  34. 34. Frederick<br />Herot<br />
  35. 35. $60,000<br />6<br />5<br />
  36. 36. $80,000<br />
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  40. 40. Frederick Herotfrederick.herot@realtor.com123-456-7890<br />$60,000<br />6<br />5<br />$80,000<br />
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  42. 42. frederick@realtor.com<br />

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