Brighton SEO Mobile Marketing in the Age of 5G
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A look into the future and how 5G will make mobile the primary digital marketing device with some ideas on opportunities 5G presents. BrightonSEO talk 18th September 2015.
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Brighton SEO Mobile Marketing in the Age of 5G
- 1. Jon Hibbitt Twitter: @jonhibbitt LinkedIn /jonhibbitt
- 2. What is 5G? Next gen mobile and wireless connectivity network
- 3. Why 5G? Meets demand for mobile data & Internet of Things (IoT)
- 4. 5G Goals? Aims to deliver end to end network across cellular, wi-fi, satellite & cable
- 5. 5G Delivery? UK Test speeds of 1Tbp/s 65,000 X faster than 4G More bandwidth Real time data (low latency) delivery
- 6. When will 5G be available? ☐ 2020 in the UK ☐ 2018 in South Korea
- 7. Cellular & Wi-Fi access patchy, inconsistent – annoying! Goal of seamless delivery on all networks Multiple network layers ‘clunky’ and slow things down - bottlenecks
- 8. Huge demand for high bandwidth data Need for more capacity – predicted 410% increase in online devices by 2020
- 9. Demand for superfast, low latency data transfer – 50+Mbps everywhere This time it’s real time
- 10. 2G E EDGE130 hrs 60 mins 24 mins < 1 sec 4G LTE 3G H+ DC-HSPA+ 5G Trial speed of 1tbp/s
- 11. Who’s Involved? PARTNERSHIP BETWEEN UNIVERSITIES, SMES & CORPORATE SPONSORS
- 12. Key Point – Ideas = Opportunities + = SMEs +
- 16. 2010 - 5275 Million 2015 – 7278 Million (+38%) 2020 - 9038 Million (+24%)
- 17. Time spent on mobile 2008 Mobile 12% 2015 Mobile 51% 2020 Mobile ??? Source: www.smartinsights.com http://bit.ly/1LOSQZc
- 18. Devices Connected to the Internet 2015 – 4.9 Billion Devices 2020 - 25 Billion Devices 4.9B 25B
- 19. IoT + Experiential Context Interactive Real time Intelligent
- 23. Build-in Implicit consent Create more ‘win win’ reasons for users to share data
- 24. Respect individual rights Keep data safe
- 25. Information is the currency of the web Mountain of new data from people and increasingly - devices
- 26. 80/20 rule: 80% analyst brains 20% tools for insights Use more sophisticated ad matching options and triggers in paid search
- 27. Location based offers Location based experiences
- 28. Upsells based on interaction Community led ‘happenings’ Push notifications
- 29. Smart assistant recommends things to do / offers based on location
- 30. ‘personalised’ offers appear on screens or phone on passing Real time triggers
- 31. Screens virtualise you into a fashion ‘look’ as you pass by
- 32. Restaurant offers ‘personalised’ to your tastes appear on screens or phone on passing Permission based offers from your favourite brands
- 33. Smartphone with earpiece translates foreign language speech in real time on the fly
- 34. On arrival smartphone lets user know taxi waiting and guides you to its location. Voice controlled search on the move – “Drive to X’
- 35. Next Steps Don’t Miss Out Flex your idea muscles - Mobile marketing ideas – new tools, concepts, voice – Engage with Brighton’s Digital Catapult Push mobile marketing higher up the agenda
- 36. Follow @ Dr Hamid Falaki @hfalaki Peter Passaro @theDataist 5GIC @Surrey5GIC Erricsson Research @EricssonLabs Brighton IoT Group @IoT_brighton Chandan Rajah @ChandanRajah Digital Catapult Brighton @Digicatbrighton