Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Using Mobile to Attract Out-of-Market Tourism<br />September 30, 2011 - San Francisco<br /> @TheTimHayden – #ets11<br />
How We Roll<br />
What’s Happening Now<br />
Mobile Traffic<br />12,000,000 Visitors to DMO websites in 2011 <br />View Fewer Pages: 		3.18 	vs.    4.63<br />Spend Les...
No stopping now…<br />
Mobile Search<br />Mobile users are usually coming from a search engine, whereby location + keywords tell you where they a...
Sent from my shiny new iPhone, please excuse typos<br />
Offline Mobile Touchpoints<br />Display Ads<br />Outdoor<br />Direct Mail<br />
Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.<br />
Online Mobile Touchpoints<br />Social<br />Blog<br />Email<br />Banner Ad<br />Branded URLs – Short-URLs<br />http://attco...
Multiple Entry Points<br />DATA!<br />CONVERT!<br />
Measure & Learn!<br />
What Works/Location<br />1,000,000 Clicks, Scans and Texts<br /><ul><li>QR Code Scan				35%
SMS Text							40%
URL (browser)				25%
IP Address						98%
GPS shared60%</li></li></ul><li>
Upcoming SlideShare
Loading in …5
×

Using Mobile to Attract Out-Of-Market Tourism - E-Tourism 2011 San Francisco

839 views

Published on

Presentation for Mobile Keynote at E-Tourism Summit 2011 in San Francisco. Thanks, Jake!

Published in: Travel, Business, Technology
  • Be the first to comment

  • Be the first to like this

Using Mobile to Attract Out-Of-Market Tourism - E-Tourism 2011 San Francisco

  1. 1. Using Mobile to Attract Out-of-Market Tourism<br />September 30, 2011 - San Francisco<br /> @TheTimHayden – #ets11<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. How We Roll<br />
  6. 6. What’s Happening Now<br />
  7. 7. Mobile Traffic<br />12,000,000 Visitors to DMO websites in 2011 <br />View Fewer Pages: 3.18 vs. 4.63<br />Spend Less Time on Site: 2.51 vs. 4.18<br />Bounce at higher rate 52.62% vs. 41.1%<br />Data: GetSmartContent.com<br />
  8. 8. No stopping now…<br />
  9. 9. Mobile Search<br />Mobile users are usually coming from a search engine, whereby location + keywords tell you where they are and what they are looking for, and you can get them to more relevant content. <br />
  10. 10. Sent from my shiny new iPhone, please excuse typos<br />
  11. 11.
  12. 12. Offline Mobile Touchpoints<br />Display Ads<br />Outdoor<br />Direct Mail<br />
  13. 13.
  14. 14.
  15. 15. Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.<br />
  16. 16. Online Mobile Touchpoints<br />Social<br />Blog<br />Email<br />Banner Ad<br />Branded URLs – Short-URLs<br />http://attconf.co/ballet<br />
  17. 17. Multiple Entry Points<br />DATA!<br />CONVERT!<br />
  18. 18. Measure & Learn!<br />
  19. 19. What Works/Location<br />1,000,000 Clicks, Scans and Texts<br /><ul><li>QR Code Scan 35%
  20. 20. SMS Text 40%
  21. 21. URL (browser) 25%
  22. 22. IP Address 98%
  23. 23. GPS shared60%</li></li></ul><li>
  24. 24. SMS Success<br />Keep back-and-forth (send/receive) of texts to a maximum of 3-4 TOTAL actions<br />Explore vendors that provide real 10-digit phone addresses as well as short codes<br />Best used at events and in direct mail (remember, time may be a challenging factor)<br />
  25. 25. Key Takeaways<br />“Mobile Computing” will change everything<br />Brevity rules the moment, in terms or connection + copy + call-to-action<br />Capitalize on natural, current behavior…be pragmatic with behavior AND device capabilities<br />Offer multiple channels from offline to online (QR Codes, URLs, SMS)<br />Relevancy improves immediate conversion, AND creates WOM (Word-of-Mouth)<br />
  26. 26. Thank you!<br />Tim Hayden<br />tim@44doors.com<br />@TheTimHayden<br />

×