Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Going Digital


Published on

Session 4 speaker 3 - bev thorne

Published in: Real Estate
  • Be the first to comment

  • Be the first to like this

Going Digital

  1. 1. Going Digital Leading Decisions and Lessons Learned Bev Thorne, Century 21 Real Estate LLC
  2. 2. Going Digital <ul><li>January 2009 - CENTURY 21® announces plans to go digital </li></ul><ul><li>Strategy targets consumers where they consume information </li></ul><ul><li>In the first year, we realized a 65 percent increase in leads to our franchisees, while decreasing our cost per lead by 50 percent </li></ul><ul><li>In 2010 as of the 3 quarter, total leads increased 40% and the total cost per lead decreased 33% vs. 2009 </li></ul><ul><li>Developed strong online partnerships with industry trade and media </li></ul>
  3. 3. Challenges and Opportunities <ul><li>Challenges: </li></ul><ul><li>Communicating digital shift to the System </li></ul><ul><li>Maintaining brand personality and culture without television </li></ul><ul><li>Opportunities: </li></ul><ul><li>Increasing leads to sales professionals through media that specifically targets home buyers engaged in the home search process </li></ul><ul><li>Opening up new channels (Social Media) of communication to enhance the personality and culture of the brand </li></ul>
  4. 4. Examples of CENTURY 21® Online Brand Image