LOCAL SEARCH  GLOBAL   BRAND  LOCAL BRAND/GLOBAL TRAFFIC
<ul><li>WHETHER IT IS REAL ESTATE OR OTHER PRODUCTS AND SERVICES </li></ul>LOCAL SEARCH IS THE HOLY GRAIL
CROUPON <ul><li>Get Your Daily Croupon !!!  San Francisco, CA  </li></ul><ul><li>crou·pon  ( kroo  - pon) noun; a comparis...
SUCH A DEAL!!! <ul><li>City Sampler   </li></ul><ul><ul><li>$1 for a Full Day of Co working at Next Space ($20 value)  </l...
REAL ESTATE BRANDS AND  LOCAL SEARCH <ul><li>UP TO NOW: </li></ul><ul><li>NATIONAL DATA AGGREGATION </li></ul><ul><li>NATI...
MULTIPLE BRANDS NATIONAL, LOCAL, PERSONAL <ul><li>NATIONAL BRAND MEDIA SUPPORT, REACH AND FREQUENCY BRAND, PRINT IN A NEW ...
 
 
CHINESE WEBSITE
 
BHG Mason-McDuffie JVs
Luxury Brands
URBAN BRAND
 
ULTIMATELY IT IS THE AGENT <ul><li>THE ONLY PERSON STILL INVITED INTO THE HOME </li></ul><ul><li>THE TRUSTED SOURCE OF INF...
 
 
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Local Search - Global Brand

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Local Search - Global Brand
Ed Krafchow, President/CEO
Better Homes and Gardens Mason-McDuffie

Published in: Real Estate, Business, Technology
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Local Search - Global Brand

  1. 1. LOCAL SEARCH GLOBAL BRAND LOCAL BRAND/GLOBAL TRAFFIC
  2. 2. <ul><li>WHETHER IT IS REAL ESTATE OR OTHER PRODUCTS AND SERVICES </li></ul>LOCAL SEARCH IS THE HOLY GRAIL
  3. 3. CROUPON <ul><li>Get Your Daily Croupon !!! San Francisco, CA </li></ul><ul><li>crou·pon ( kroo - pon) noun; a comparison of group coupon sites origin: www, orig., view deal-of-the-day from multiple group coupon sites </li></ul>
  4. 4. SUCH A DEAL!!! <ul><li>City Sampler </li></ul><ul><ul><li>$1 for a Full Day of Co working at Next Space ($20 value) </li></ul></ul><ul><ul><li>Buy Now $1 </li></ul></ul><ul><ul><li>You can buy this deal 1-time only. </li></ul></ul><ul><ul><li>Send to a friend for free » </li></ul></ul><ul><ul><li>Value $20 </li></ul></ul><ul><ul><li>Discount 95% </li></ul></ul><ul><ul><li>Savings $19 </li></ul></ul><ul><ul><li>Members in the deal </li></ul></ul><ul><ul><li>Anchi L. was the first to buy this deal! </li></ul></ul><ul><ul><li>Do you like this deal? (+3 Points) </li></ul></ul><ul><ul><li>Yes! </li></ul></ul><ul><ul><li>No thanks. </li></ul></ul><ul><ul><li>Maybe... </li></ul></ul><ul><ul><li>Questions about this deal? </li></ul></ul><ul><ul><li>Email [email_address] directly for help. </li></ul></ul><ul><ul><li>Please, don't bother our busy merchants. </li></ul></ul><ul><ul><li>We promise to answer you promptly! </li></ul></ul>
  5. 5. REAL ESTATE BRANDS AND LOCAL SEARCH <ul><li>UP TO NOW: </li></ul><ul><li>NATIONAL DATA AGGREGATION </li></ul><ul><li>NATIONAL BRANDS </li></ul><ul><li>LOCAL BOUTIQUE </li></ul><ul><li>NOW: </li></ul><ul><li>NICHE DOWN, PLAY TO YOUR STRENGTH, IDENTIFY AND GO FOR YOUR MARKET </li></ul><ul><li>TOO MUCH SPECIALIZATION OBSCURES THE MARKET </li></ul>
  6. 6. MULTIPLE BRANDS NATIONAL, LOCAL, PERSONAL <ul><li>NATIONAL BRAND MEDIA SUPPORT, REACH AND FREQUENCY BRAND, PRINT IN A NEW WAY </li></ul><ul><li>LOCAL: IDENTIFY WITH YOUR COMMUNITY </li></ul><ul><li>PERSONAL: EVERY AGENT MUST BRAND AND IDENTIFY THEMSELVES (THE JOB OF THE BROKER) </li></ul>
  7. 9. CHINESE WEBSITE
  8. 11. BHG Mason-McDuffie JVs
  9. 12. Luxury Brands
  10. 13. URBAN BRAND
  11. 15. ULTIMATELY IT IS THE AGENT <ul><li>THE ONLY PERSON STILL INVITED INTO THE HOME </li></ul><ul><li>THE TRUSTED SOURCE OF INFORMATION </li></ul><ul><li>THE INTERPOLATOR </li></ul><ul><li>THE SOCIAL PSYCHIATRIST!! </li></ul>
  12. 18. Thank you

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