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Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India
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Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India

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Laadli, A girl child campaign is Population First's campaign against sex selection and falling sex ratio.Join us by making your pledge against female feticide …

Laadli, A girl child campaign is Population First's campaign against sex selection and falling sex ratio.Join us by making your pledge against female feticide
http://laadli.org/

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  • 1. A communications initiative for a balanced, planned and stable population
  • 2. Objectives <ul><li>To create awareness about population issues </li></ul><ul><li>To help the government achieve the goals stated in the National Population Policy by promoting public-private partnerships in programme implementation and monitoring </li></ul>
  • 3. Strategy <ul><li>Issue Based Campaigns </li></ul><ul><li>Laadli </li></ul><ul><li>Youth for Population </li></ul>National Advocacy Field Based Initiatives AMCHI (Thane) A ction for M obilization of C ommunity H ealth I nitiatives
  • 4. National Advocacy <ul><li>Queue - Aap qatar mein hain </li></ul><ul><li>ran on Star network for 2 months and was screened 370 times. It was also shown on NDTV </li></ul><ul><li>Population: Questions that need to be more frequently asked </li></ul><ul><li>an advocacy document to raise awareness about population issues – Around 5,000 copies distributed. Up on the web-site of Population Stabilization Fund (JSSK) </li></ul><ul><li>E-newsletter: </li></ul><ul><li>Issue and event-based newsletter sent to around 3,000 people every month </li></ul>
  • 5. National Advocacy <ul><li>Advocacy with political parties </li></ul><ul><li>Manifesto on health and population issues – mailed to all the major political party representatives in the country during 2004 elections </li></ul><ul><li>A draft frame work on CSR initiatives under NRHM developed and submitted to the task force on public-private partnerships </li></ul>
  • 6. National Advocacy <ul><li>Gender Budgeting: </li></ul><ul><li>Gender analysis of budget and promotion of gender budgeting at all levels of government </li></ul><ul><li>Media Resource Centre: </li></ul><ul><li>Propose to establish a media advocacy and resource centre on health and population. Proposal is ready and is being marketed . </li></ul>
  • 7. Launch of Thane Project
  • 8. Grassroot Level Intervention AMCHI - Project Thane (Initially Supported by IPD Project Currently supported by HDFC and Mahindra and Mahindra)
  • 9. Action For Mobilization of community health initiatives (AMCHI) <ul><li>Objectives: </li></ul><ul><li>To promote quality health care through enhanced interpersonal communication skills of the service providers </li></ul><ul><li>To create demand for quality health services through community mobilization initiatives </li></ul><ul><li>To create network of NGOs, CBOs and the media to address the social development issues that have a direct bearing on the health status of people </li></ul>Women playing snakes and ladders with health messages at the Melava
  • 10. Strategy <ul><li>Strengthening IEC Inputs </li></ul><ul><li>Community mobilisation </li></ul><ul><li>through Micro-planning </li></ul><ul><li>processes </li></ul><ul><li>NGO, Government and Media networking and partnership building </li></ul><ul><li>Service support </li></ul>Nutrition Stall by AWW at the Health Melava, Shahapur
  • 11. Strengthening the IEC Inputs <ul><li>Strengthening the IEC Inputs involves: </li></ul><ul><ul><li>material development, </li></ul></ul><ul><ul><li>issue based campaigns </li></ul></ul><ul><ul><li>Inter-personal Communication (IPC) </li></ul></ul><ul><ul><li>Skill Training for service providers </li></ul></ul><ul><ul><li>RCH and communication training programmes for various grass root level workers, panchayat members and community leaders </li></ul></ul>
  • 12. Strengthening IEC Support Motivational Workshops titled “Parivartan ki Aur” using Experiential theatre techniques conducted The objective was to focus on redefining one’s role and improving interpersonal communication skills 100 health worker from 4 PHCs trained in a five-day residential workshop The workshops were conducted with active support from the District authorities Health personnel enacting role plays at the motivational workshops
  • 13. Health Melavas Organized with the objective of demonstrating how effective communication can be achieved by creatively using the folk media, games and other local formats like fairs and festivals. Around 3000 people attended the melas organized in the two PHCs. Pictures show women waiting at the mela, performance by folk artists and a queue at the condom demonstration stall
  • 14. Community mobilisation through Micro-planning <ul><li>Create mass awareness </li></ul><ul><li>Promote local initiatives to address health issues, particularly preventive and promotive health care practices related to women, children and adolescents. </li></ul><ul><li>Foster Community ownership and participation in health programmes </li></ul><ul><li>Involve grass root development workers in the planning process </li></ul>
  • 15. Process <ul><li>Organize Gram Sabhas </li></ul><ul><li>Village and resource mapping exercises </li></ul><ul><li>Micro-planning exercises to develop village action plans </li></ul><ul><li>Identification of core group to monitor the programmes </li></ul><ul><li>Local leadership development </li></ul><ul><li>Support to development initiatives </li></ul>
  • 16. What we have done so far … <ul><li>No. of villages covered: 35 </li></ul><ul><li>Baseline study: 2,134 households covered </li></ul><ul><li>KAP Survey: 342 adolescents </li></ul><ul><li>No. of ARSH sessions: 80 with 15 participants in each group </li></ul><ul><li>Training programmes conducted for the youth: </li></ul><ul><ul><li>TOT in village micro planning </li></ul></ul><ul><ul><li>Communication skills </li></ul></ul><ul><li>Malnutrition cases detected: 27 children in 2 sub-centre areas. </li></ul><ul><li>Only 4 children are malnourished currently </li></ul><ul><li>VKC Established in Dolkhamb PHC </li></ul>
  • 17. Other activities… <ul><li>Community Assessment survey was conducted to assess the knowledge, attitude and practices of the people regarding RCH Services </li></ul><ul><li>A Training Needs Assessment was carried out to develop a training plan at the district level. Submitted to CEO and under consideration for support </li></ul><ul><li>A research study on Vasectomies was commissioned and report is completed </li></ul><ul><li>A report on Gender Stereotypes Among Youth is under preparation </li></ul>
  • 18. Activities <ul><li>Launched the project in August 2003 </li></ul><ul><li>The launch was attended by the CEO of Zilla Parishad, DHO, BDO, Panchayat members, UNFPA representatives, local NGO reprezentatives and local media </li></ul><ul><li>CEO announced at the meeting that the Zilla Parishad is sanctioning permission to PF to take up activities in 2 PHC areas – DOlkhamb and Kinhavali </li></ul>
  • 19. Support to Service Delivery <ul><li>Created demand for quality and timely health services to populations in remote areas and to the disadvantaged segments by creating awareness about the government schemes and programmes </li></ul><ul><li>Initiated collaborative action with MAVIM in strengthening SHGs of women </li></ul><ul><li>Established a Knowledge Centre in the PHC in association with NASSCOM to provide counselling and health education services to the villagers </li></ul>
  • 20. Issue-Based Campaigns
  • 21. Why Laadli ? <ul><li>Sex ratio in the 0-6 age group has been falling all over the country particularly in the big cities </li></ul><ul><li>Mumbai has a sex ratio of 898 girls per 1000 boys in the 0-6 age group </li></ul><ul><li>Male preference is at the root of sex selection and also the desire for large families </li></ul>
  • 22. Why Laadli ? <ul><li>Need to address gender issues to promote non-coercive, gender sensitive population programmes </li></ul><ul><li>Mumbai being the commercial capital and hub of entertainment industry success in Mumbai would have greater visibility and demonstration effect on other regions </li></ul>
  • 23. Laadli has a vision … <ul><li>Of Mumbai as a modern city where no girl is eliminated in the womb just because she is a girl </li></ul><ul><li>Of Mumbai as a city of opportunity where girls and boys have equal opportunities for survival, growth and development </li></ul><ul><li>Of Mumbai as a Laadli city that cares for its girls </li></ul>
  • 24. What is different about Laadli ? <ul><li>Laadli is a model communication campaign </li></ul><ul><li>It addresses the core social values that promote male preference and justify sex selection </li></ul><ul><li>It builds public opinion and promotes community participation to stop the practice of sex selection in Mumbai </li></ul>
  • 25. The Shocking facts <ul><li>Ideal sex ratio – 1050 girls per 1000 boys </li></ul><ul><li>Sex ratio of the world – 990 girls per 1000 boys </li></ul><ul><li>Sex ratio of India – 927 girls per 1000 boys </li></ul><ul><li>Sex ratio of Maharashtra – 917 girls per 1000 boys </li></ul><ul><li>Sex ratio of Mumbai – 898 girls per 1000 boys </li></ul>
  • 26. Why not a girl? <ul><li>Religious practices: Performance of final rites </li></ul><ul><li>Lineage: Perpetuating the family name </li></ul><ul><li>Old age support : Providing for parents in their old age </li></ul><ul><li>Inheritance: Management of property and business interests </li></ul>Marriage and dowry practices: Paraya Dhan Social insecurity: Premium on virginity Why a boy?
  • 27. <ul><li>All the above factors diminish the value of the girl child in the family and society </li></ul><ul><li>This is reflected in the increasing misuse of pre-natal diagnostic techniques for eliminating girls in the womb itself. </li></ul><ul><li>The falling sex ratio is a grave consequence of this reality </li></ul>
  • 28. <ul><li>Our objective is to change the social perceptions and values to create a positive image of the girl child </li></ul>
  • 29. How do we change such deep-rooted values? <ul><li>Break the silence around the issue and impress upon people that times have changed </li></ul><ul><li>Stop sympathizing with the perpetrators and justifying the crime </li></ul><ul><li>Provide community support to vulnerable couples </li></ul><ul><li>Be vigilant towards misuse of technology </li></ul><ul><li>Value and celebrate her life in the family and community </li></ul>
  • 30. Laadli Launch - June 9, 2005 Mandira Bedi leading the pledge at the Tata Theatre on the occasion of Laadli Launch
  • 31. Our Target Audience Youth Future parents and change agents Community Members, CBOs and NGOs Vigilantes, opinion makers and exert social pressure on the wrong doers Medical Fraternity Perpetrators And Monitors of the malpractices Media Opinion makers/ Creators of gender images
  • 32. Youth Interventions
  • 33. Youth Initiatives <ul><li>Work through existing youth networks </li></ul><ul><li>National Service Scheme Network for college students in 80 colleges </li></ul><ul><li>Nursing and medical colleges in the city </li></ul><ul><li>Journalism and design departments </li></ul>
  • 34. <ul><li>Done for the first time in </li></ul><ul><li>Mumbai on such a large scale </li></ul><ul><li>1,700 students participating </li></ul><ul><li>from 24 colleges all over </li></ul><ul><li>Mumbai </li></ul><ul><li>Students came together at </li></ul><ul><li>busy locations and performed </li></ul><ul><li>small acts to grab attention </li></ul><ul><li>and distributed material to </li></ul><ul><li>their audience </li></ul>Laadli Flash September 24, 2005
  • 35. Students of Ruparel College perform Laadli Flash at Phoenix Mills
  • 36. Interaction with Youth <ul><li>Around 100 meetings in colleges covering 20,000 students to draw their attention to the issue of sex selection </li></ul><ul><li>Film screenings followed by panel discussions in colleges </li></ul><ul><li>Skill development and social communication training programmes on gender and sex selection for youth </li></ul><ul><li>Developed a module titled “Self - empowerment to social transformation” to help students address the gender issues in their personal life </li></ul><ul><li>Leadership development programmes/ discussion forums in colleges under Maadhyam Project supported by HSBC </li></ul><ul><li>Motivate students to take up research studies, assignments etc. under the existing curricular activities in the journalism, mass media, statistics, sociology and other departments </li></ul>
  • 37. Clay painting on the theme of ‘sex selection’ by a student at Ananya – festival of Sophia College PF Team also conducted a two-day session on RCH at Pingori village as part of extension activities of the National College
  • 38. Community members viewing a photo exhibition on Gender based violence – 5 December 2005 Student volunteer supports Laadli at the Mumbai Marathon Laadli Marathon
  • 39. UNFPA supported Youth Initiatives <ul><li>Curricular/co-curricular activities: </li></ul><ul><li>Creating awareness through workshops/ seminars : </li></ul><ul><li>Create a better understanding of gender issues among the teachers and students by organizing seminars/theatre workshops/film shows etc. </li></ul><ul><li>Youth fests: Organize special youth fests as well as incorporate the theme in regular college fests </li></ul><ul><li>Developed a resource CD on gender issues: UNFPA Supported </li></ul><ul><li>Based on the Foundation course syllabus the CD is designed to help the teachers tackle gender and social development issues in an interactive and interesting manner </li></ul>
  • 40. &nbsp;
  • 41. Laadli Youth Fest Awards 2005 Our special Guests Ms. Tanuja and Ms. Shobha De lighting the lamp with the student organisers at the Laadli Awards Function - 12 Dec 2005. Posters developed by the students on sex selection
  • 42. Youth activities involve… <ul><li>Organize innovative contests and competitions </li></ul><ul><li>Encourage colleges to take up Laadli as the theme in college fests – IIT Mumbai had adopted Laadli as one of its social themes for IIT International conclave as well as for mood indigo </li></ul><ul><li>Show case the activities through college based fairs and festivals to draw the attention of the media and the community to the issue </li></ul><ul><li>Link the college campaign to ward level activities and the mass media campaign through community-based extension activities </li></ul>
  • 43. Laadli Community Initiatives
  • 44. <ul><li>To mainstream the issue of pre-natal sex selection in the ongoing social development initiatives through networking </li></ul><ul><li>To mobilize participation of all the opinion leaders, stake holders, authorities and the community at large to act as vigilantes on the erring clinics and families </li></ul><ul><li>To provide community support mechanisms to encourage people to take a stand against the practice </li></ul><ul><li>To promote the issue of girl child through the existing social and cultural communication opportunities like Ganeshotsavs, fairs and festivals </li></ul>Community Initiatives: Objectives
  • 45. Community level strategies involve … <ul><ul><ul><li>Events for creating awareness about PCPNDT act </li></ul></ul></ul><ul><ul><ul><li>Building capacities to promote greater vigilance against erring clinics </li></ul></ul></ul><ul><ul><ul><li>Developing community based counseling services for young couples </li></ul></ul></ul><ul><ul><ul><li>Evolving community support mechanisms for promoting families with girl children </li></ul></ul></ul>
  • 46. Laadli Ganeshotsav Model/Actress Aditi Gowitrikar during the Laadli Ganeshotav Community Initiatives: Laadli Ganeshotsav
  • 47. Mr. and Mrs Mahindra with Ms.Suneeta Rao, Mr.Sista and DrSharada at the function to felicitate women achievers during the ganeshotsav at Ranibagh Pandal Community Initiatives: Laadli Ganeshotsav
  • 48. <ul><li>Theatre and puppet making workshops were held for the youth from the colleges and the community </li></ul><ul><li>Street plays and puppet shows were performed at 30 pandals in the last three years reaching out to close to a large number of people </li></ul><ul><li>Around a lac pocket calendars, 50 thousand information cum aarti booklets and 50 thousand pamphlets on the issue were distributed during the festivals in the last 4 years. </li></ul>Community Initiatives: Laadli Ganeshotsav
  • 49. K.J. Somaiya College students perform a street play at the Laadli Ganeshotav
  • 50. Elphinestone College students perform a puppet show during the Laadli Ganeshotsav
  • 51. Activities at the community level <ul><li>Shivratri: </li></ul><ul><li>An open discussion on sex selection with more than 600 women in Bhoiwada community (G- ward). </li></ul><ul><li>Street plays by partner NGO </li></ul><ul><li>Felicitated best female kabaddi player </li></ul><ul><li>Ambedkar Jayanti: </li></ul><ul><li>Laadli street plays at Chaityabhumi, Dadar by partner NGO </li></ul><ul><li>Yuva Ratri: </li></ul><ul><li>Art of Living Foundation had taken up “Female Foeticide” as an issue for its community initiatives. The issue was addressed by Guruji, Sree Sree Ravishankar and many celebrities at the Yuva Ratri which was attended by close to 80,000 people. </li></ul>
  • 52. Street Play on girl child with the backdrop of Laadli posters at the Chaitya Bhoomi rally at Shivaji Park
  • 53. NGO/CBO Networking <ul><li>Networking with around 60 leading NGOs in the social development sector </li></ul><ul><li>Sensitisation workshops held for NGO Partners - 30 workshops were organised for NGO Partners </li></ul><ul><li>Organised activities in collaboration with the VAG Network on Gender Violence and Sex Selection </li></ul>
  • 54. Laadli Mela – 7 March 2006 <ul><li>Objective was to build a common vision and perspective of the stakeholders on Laadli </li></ul><ul><li>The mela had a panel discussion, cultural programme including street plays, dance performances and puppet shows, a photo exhibition, film screenings, activity stalls and issue based displays by the NGOs </li></ul>Chief Guest Ms. Anna Dani, Principal Secretary, Public Health, (Second from left) with Panelists Ms. Anuja Gulati of UNFPA, Ms. Jyothi Mhapsekar of SMS and Dr Mandakini Parihar of FOGSI at the panel discussion
  • 55. Community members viewing the photo exhibition on Women at the VAG Network Meet
  • 56. <ul><li>On a Pilot basis formed Laadli NGO alliance (constituting of 12 NGOs) to work as vigilantes against erring clinics in M Ward of Mumbai City </li></ul><ul><li>Conducted a survey of all clinics in M ward and found that all except one were flouting the rules </li></ul><ul><li>Media and Alliance worked together to put pressure on the government to seal 69 clinics and issue show-cause notices to around 90 clinics. </li></ul><ul><li>Constituted a high profile coordination committee for the ward level initiatives which has as its members leaders of some of the biggest civil society and NGO networks – Mr.Nana Chudasama, Mr.Gerson De Cunha, Ms. Sudha Bhave, Mr.Vinay SOmani, Mr.Sabu George, Ms.Varsha Deshpande, and others </li></ul>Ward level committees for Monitoring
  • 57. Media Interventions
  • 58. UNFPA Laadli Media Interventions Media Awards Gender Workshops for working journalists Gender sensitization workshops for Media students
  • 59. Why Media? <ul><li>Sex selection is as much an issue of Mind sets as it is of poor implementation of the law and the lack of medical ethics </li></ul><ul><li>Sex selection is a reflection of the deep rooted gender stereo types and biases </li></ul><ul><li>The stereo-types and biases are reinforced by various institutions - the most important being the media </li></ul><ul><li>Media has the potential to be the means of maintaining the status quo as well as of bringing in change </li></ul>
  • 60. Laadli Media Intervention <ul><li>Open-up channels of communication with the media to explore the inherent biases in the media </li></ul><ul><li>Identify ways and means of involving the media in the girl child campaign </li></ul><ul><li>Acknowledge and felicitate the positive efforts in the media </li></ul>
  • 61. Power Media Workshops <ul><li>Organized a 3-day Power Media workshop on gender for working journalists in June 2007 – supported by Maharashtra Govt. UNFPA and HDFC </li></ul>
  • 62. Power Media Workshop Dr. Vibhuti Patel speaking on Gender and Budgeting Ms.Farida Lambay making a point on Gender and schooling
  • 63. Power Media Workshop Mr. Milind Kokje at the Pre-dinner Session Mr. Sanjeev Latkar and Mr S.V.Sista at the inaugural session
  • 64. Power Media Workshop Panel Discussion on the Implementation of PCPNDT Act at the workshop Panelists: Dr, Duru Shah, Mr. Vijay Hiremath (HRLN) Dr Sharada (Population First) and Ms.Varsha Deshpande (DMVM)
  • 65. Power Media Workshop Participants at the workshop
  • 66. Media Awards <ul><li>Population First launched Media Awards in March 2007 </li></ul>
  • 67. Laadli Media Awards – March 2007 Mr.Mahindra, Ms Dolly Thakore, Ms.Suneeta Rao, Ms.Lara Dutta and Ms Kirron Kher at the launch of the Laadli Media Awards Mr.Shyamlal Yadav of India Today receiving the award for Gender Sensitivity in Reporting (Hindi) from Ms.Satya Saran
  • 68. Laadli Media Awards Ms.Kalpana Sharma of Hindu receiving the Award for Gender Sensitive Reporting (English) from Mr.Keshub Mahindra Ms Elahe Hiptoola, Producer of the Hindi film “DOR” receiving the award from Mr. Ahmed Khan
  • 69. UNFPA- Laadli Media Awards <ul><li>Up scaled to National Level as UNFPA Laadli Media Awards </li></ul><ul><li>Four regional Awards (Chennai, Kolkata, Chandigarh and Mumbai) and one National Awards (Delhi) were instituted </li></ul><ul><li>The Awards heightened media visibility on gender and sex selection issues </li></ul><ul><li>Through the media partnerships forged advertisements promoting the awards have appeared in 15 publications. </li></ul><ul><li>Through Regional Jury Panels, we have been able to reach out to the crème-de-la-crème of the media industry. </li></ul><ul><li>Worked with 87 jury members - all leading lights from the media, theatre, films, arts, journalism and advertising fields representing all four regions </li></ul>
  • 70. UNFPA- Laadli Media Awards <ul><li>Received 300 entries </li></ul><ul><li>Gave 81 regional and 13 national awards were announced </li></ul><ul><li>Awards Promoted through Radio and internet through Big FM and Exchange4Media </li></ul><ul><li>Several leading artistes and cultural figures from the four regions have pledged to address the issue through their work in support of Laadli </li></ul><ul><li>NDTV carried a promo on the girl child following the presentation of Laadli awards to their reporters, Braj Mohan and Avinash; The award winning entries were also re-telecast while announcing the award </li></ul><ul><li>an eight-minute capsule on sex selection was carried by Lok Sabha TV through the efforts of one of the awardees, Natasha Jha. </li></ul>
  • 71. Glimpses of Media Awards Mrs.Sheila Dikshit with the National Award Winners Gen.Rodrigues, Governor Of Chaandigarh with Mr.SV Sista at the Northern Region Awards function Minister, Social Welfare,TN Mrs.Pungodai at the Southern Region Awards Justice Manjula Bose, Mrs Alok Mitra at the Eastern Region Awards Function Mrs Ena Singh at the Southern Region Awards
  • 72. Glimpses of Media Awards Kalakshetra Performance in Chennai Khushboo in Chennai Dolly Thakur and Raji Srivastava at Chandigarh Usha Utthup in Kolkata Mohiniattam Exponent Vijayalaxmi in Chandigarh Taare Zameen Par – Curtain Raiser at National Awards Delhi
  • 73. Media Responds <ul><li>Increased coverage of the issue in the media </li></ul><ul><li>Improvement in the quality of reporting </li></ul><ul><li>Celebrity Endorsement </li></ul><ul><li>Vanita - New Gender sensitive Women Only Channel Launched </li></ul><ul><li>Serials Balika Badhu, Radha Ki Betiya on women’s issues on TV </li></ul>
  • 74. National Creative Excellence Awards <ul><li>The UNFPA-Laadli National Creative Excellence Awards for Social Change was a nationwide joint initiative by Population First, launched in December 2007 </li></ul><ul><li>The aim was to create a pool of promotional material that could be used widely by a large number of organizations campaigning against sex selection </li></ul><ul><li>The objective was to draw the creative professionals into the campaign and to develop communication material that is sensitive to the nuances of the issue </li></ul><ul><li>The strategy involved a contest for the creative professionals to win an award </li></ul><ul><li>The topic was sex selection and the falling sex ratio in the country. </li></ul>
  • 75. NCEA Awards Function
  • 76. National Creative Excellence Awards <ul><li>The awards were open to creative professionals, freelancers, students from art schools and colleges. </li></ul><ul><li>Entries included non-commercial material as well as official campaigns </li></ul><ul><li>More than 400 entries from across India were received. </li></ul><ul><li>The categories for the awards included Storyboards of TV Commercials, Films and Animation Films; Slogans, Lyrics and Songs; Campaign Ideas; Print Ads and Cartoons; Posters and Outdoor Media; Photography; and Innovative Merchandise Materials. </li></ul>
  • 77. Workshops for Media Students <ul><li>Organized a series of workshops for Media Students between July and October 2007 – Supported by UNFPA </li></ul>
  • 78. Workshops for Media Students BMM and BMS Students of Khalsa College at group work during the Media workshop
  • 79. Workshops for Media Students BMM and BMS Students of Wilson College at group work during the Media workshop
  • 80. AD Analysis <ul><li>Ad analysis by Mr.Santosh Desai and Dr Sharada on “Gender Nuances in Advertising” organized in collaboration with Ad Club Mumbai </li></ul>
  • 81. Ad Agencies Respond <ul><li>More openness to the idea of introspecting into their own inherent gender biases </li></ul><ul><li>Increased support to the campaign </li></ul><ul><li>More girl centric Ads </li></ul><ul><li>Attempts to show girls in atypical ways – Lifebouy, Vodafone, Clinic Plus, Surf Excel, Dettol </li></ul>
  • 82. Ad Agencies respond <ul><li>PF invited by the heads of five Ad agencies to make presentations to their creative professionals </li></ul>
  • 83. Laadli at national level <ul><li>‘ Laadli ’ is adopted as campaign name by the Delhi Government </li></ul><ul><li>UNFPA undertook the following Activities by adopting the name Laadli : </li></ul><ul><li>Hindustan Times/UNFPA jointly organised college level competitions </li></ul><ul><li>Conference of over 35 religious leaders organised by UNFPA and Art of Living Foundation on issue of sex selection </li></ul>
  • 84. Laadli in Delhi Invited by Delhi Government to set up a stall on Laadli at the Bhagidari Mela in New Delhi - attracted around a thousand visitors
  • 85. <ul><li>Presentation to Delhi CM on Mumbai’s Laadli campaign </li></ul>Laadli launch in Delhi <ul><li>CM appointed Delhi Commission for Women as nodal agency for Laadli in </li></ul><ul><li>Delhi </li></ul><ul><li>Launch on March 5, 2006 to </li></ul><ul><li>mark International Women’s Day at India Gate </li></ul>
  • 86. Communication Material &amp; Resources <ul><li>Hoardings </li></ul><ul><li>Car stickers </li></ul><ul><li>Book labels </li></ul><ul><li>Book marks </li></ul><ul><li>Laadli Flyers </li></ul><ul><li>Suneeta Rao’s music video, Laadli </li></ul><ul><li>Posters in Marathi and Hindi </li></ul><ul><li>Curtain raiser films for Laadli and the Media Awards </li></ul><ul><li>Material developed by college students during Youth Fest 2005, like short films, radio jingle, posters and slogans </li></ul>
  • 87. Communication Material &amp; Resources (contd.) <ul><li>Pamphlets, pocket calendars, and Aarti and Mahiti book </li></ul><ul><li>Spring Banners on Sex selection and on Media and Gender </li></ul><ul><li>Newsletters in English and Marathi </li></ul><ul><li>Film on population: Queue – Aap Katar Mein Hain </li></ul><ul><li>Advocacy document: Population – Questions That Need to Be More Frequently Asked </li></ul><ul><li>Website: www.populationfirst.org </li></ul>

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