Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UN Social Media and CSR Report 2011


Published on

International research programme examing how FTSE Global 500 companies use social media to support their corporate social responsibility (CSR) activity.

Published in: Business, Economy & Finance
  • Be the first to comment

  • Be the first to like this

UN Social Media and CSR Report 2011

  1. 1. Global Social Media and CSR Report<br />Supported by the United Nations Office for Partnerships<br />Stuart Bruce<br />#unsmcsr11 @stuartbruce<br />
  2. 2. Global Social Media and CSR Report<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  3. 3. Social media and social networks are now all pervasive; they permeate every aspect of our lives and have had a fundamental impact on business, the law and even governments.<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  4. 4. Social media is for marketing<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  5. 5. Methodology<br />FTSE Global 500<br />September 2010 to May 2011<br />Visible social media presence<br />Blogs, Twitter, YouTube, Facebook, podcasts, other video and RSS<br />Not ranking social media or CSR<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  6. 6. Key facts on FTSE Global 500 use of social media for CSR<br />60% have some social media CSR presence<br />Just 46, less than 10% using it extensively<br />North America is the most social content, followed by Europe<br />Most social industry sectors are banks, oil and gas producers, pharmaceuticals and biotechnology, and technology, hardware and equipment<br />Twitter is the most used social platform<br />
  7. 7. Use of social platforms<br />60%<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  8. 8. Most social countries<br />
  9. 9.
  10. 10. Most active companies<br />46<br />
  11. 11.
  12. 12. Some characteristics of success<br />Stakeholder focused<br />Multi-platform<br />Joined-up<br />Engaging<br />Not top down<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  13. 13. Embedding social media into a corporate communications strategy<br />Understand and shrink the online space <br />Set objectives and goals<br />Incorporate social media into your corporate communications strategy<br />Get board level buy-in<br />Secure adequate resources <br />It is rude to walk out of a conversation<br />Continuous improvement<br />#unsmcsr11 @stuartbruce @wolfstarpr<br />
  14. 14.<br /><br />#unsmcsr11<br />@wolfstarpr<br />