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Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India

Population First - Laadli
Population First - Laadli
Population First - LaadliNGO at Population First - Laadli

Laadli, A girl child campaign is Population First's campaign against sex selection and falling sex ratio.Join us by making your pledge against female feticide http://laadli.org/

Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India

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A communications initiative for a balanced, planned and stable population
Objectives ,[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],National Advocacy Field Based Initiatives AMCHI (Thane) A ction for  M obilization of  C ommunity  H ealth I nitiatives
National Advocacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
National Advocacy ,[object Object],[object Object],[object Object]
National Advocacy ,[object Object],[object Object],[object Object],[object Object]
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Laadli, A campaign to help save the girl child and prevent gender selection and improve the falling male-female ratio in India

  • 1. A communications initiative for a balanced, planned and stable population
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Launch of Thane Project
  • 8. Grassroot Level Intervention AMCHI - Project Thane (Initially Supported by IPD Project Currently supported by HDFC and Mahindra and Mahindra)
  • 9.
  • 10.
  • 11.
  • 12. Strengthening IEC Support Motivational Workshops titled “Parivartan ki Aur” using Experiential theatre techniques conducted The objective was to focus on redefining one’s role and improving interpersonal communication skills 100 health worker from 4 PHCs trained in a five-day residential workshop The workshops were conducted with active support from the District authorities Health personnel enacting role plays at the motivational workshops
  • 13. Health Melavas Organized with the objective of demonstrating how effective communication can be achieved by creatively using the folk media, games and other local formats like fairs and festivals. Around 3000 people attended the melas organized in the two PHCs. Pictures show women waiting at the mela, performance by folk artists and a queue at the condom demonstration stall
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Issue-Based Campaigns
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Laadli Launch - June 9, 2005 Mandira Bedi leading the pledge at the Tata Theatre on the occasion of Laadli Launch
  • 31. Our Target Audience Youth Future parents and change agents Community Members, CBOs and NGOs Vigilantes, opinion makers and exert social pressure on the wrong doers Medical Fraternity Perpetrators And Monitors of the malpractices Media Opinion makers/ Creators of gender images
  • 33.
  • 34.
  • 35. Students of Ruparel College perform Laadli Flash at Phoenix Mills
  • 36.
  • 37. Clay painting on the theme of ‘sex selection’ by a student at Ananya – festival of Sophia College PF Team also conducted a two-day session on RCH at Pingori village as part of extension activities of the National College
  • 38. Community members viewing a photo exhibition on Gender based violence – 5 December 2005 Student volunteer supports Laadli at the Mumbai Marathon Laadli Marathon
  • 39.
  • 40.  
  • 41. Laadli Youth Fest Awards 2005 Our special Guests Ms. Tanuja and Ms. Shobha De lighting the lamp with the student organisers at the Laadli Awards Function - 12 Dec 2005. Posters developed by the students on sex selection
  • 42.
  • 44.
  • 45.
  • 46. Laadli Ganeshotsav Model/Actress Aditi Gowitrikar during the Laadli Ganeshotav Community Initiatives: Laadli Ganeshotsav
  • 47. Mr. and Mrs Mahindra with Ms.Suneeta Rao, Mr.Sista and DrSharada at the function to felicitate women achievers during the ganeshotsav at Ranibagh Pandal Community Initiatives: Laadli Ganeshotsav
  • 48.
  • 49. K.J. Somaiya College students perform a street play at the Laadli Ganeshotav
  • 50. Elphinestone College students perform a puppet show during the Laadli Ganeshotsav
  • 51.
  • 52. Street Play on girl child with the backdrop of Laadli posters at the Chaitya Bhoomi rally at Shivaji Park
  • 53.
  • 54.
  • 55. Community members viewing the photo exhibition on Women at the VAG Network Meet
  • 56.
  • 58. UNFPA Laadli Media Interventions Media Awards Gender Workshops for working journalists Gender sensitization workshops for Media students
  • 59.
  • 60.
  • 61.
  • 62. Power Media Workshop Dr. Vibhuti Patel speaking on Gender and Budgeting Ms.Farida Lambay making a point on Gender and schooling
  • 63. Power Media Workshop Mr. Milind Kokje at the Pre-dinner Session Mr. Sanjeev Latkar and Mr S.V.Sista at the inaugural session
  • 64. Power Media Workshop Panel Discussion on the Implementation of PCPNDT Act at the workshop Panelists: Dr, Duru Shah, Mr. Vijay Hiremath (HRLN) Dr Sharada (Population First) and Ms.Varsha Deshpande (DMVM)
  • 65. Power Media Workshop Participants at the workshop
  • 66.
  • 67. Laadli Media Awards – March 2007 Mr.Mahindra, Ms Dolly Thakore, Ms.Suneeta Rao, Ms.Lara Dutta and Ms Kirron Kher at the launch of the Laadli Media Awards Mr.Shyamlal Yadav of India Today receiving the award for Gender Sensitivity in Reporting (Hindi) from Ms.Satya Saran
  • 68. Laadli Media Awards Ms.Kalpana Sharma of Hindu receiving the Award for Gender Sensitive Reporting (English) from Mr.Keshub Mahindra Ms Elahe Hiptoola, Producer of the Hindi film “DOR” receiving the award from Mr. Ahmed Khan
  • 69.
  • 70.
  • 71. Glimpses of Media Awards Mrs.Sheila Dikshit with the National Award Winners Gen.Rodrigues, Governor Of Chaandigarh with Mr.SV Sista at the Northern Region Awards function Minister, Social Welfare,TN Mrs.Pungodai at the Southern Region Awards Justice Manjula Bose, Mrs Alok Mitra at the Eastern Region Awards Function Mrs Ena Singh at the Southern Region Awards
  • 72. Glimpses of Media Awards Kalakshetra Performance in Chennai Khushboo in Chennai Dolly Thakur and Raji Srivastava at Chandigarh Usha Utthup in Kolkata Mohiniattam Exponent Vijayalaxmi in Chandigarh Taare Zameen Par – Curtain Raiser at National Awards Delhi
  • 73.
  • 74.
  • 76.
  • 77.
  • 78. Workshops for Media Students BMM and BMS Students of Khalsa College at group work during the Media workshop
  • 79. Workshops for Media Students BMM and BMS Students of Wilson College at group work during the Media workshop
  • 80.
  • 81.
  • 82.
  • 83.
  • 84. Laadli in Delhi Invited by Delhi Government to set up a stall on Laadli at the Bhagidari Mela in New Delhi - attracted around a thousand visitors
  • 85.
  • 86.
  • 87.