The document discusses the importance of increasing accessibility and visibility in research through the use of social media and emerging technologies, emphasizing that 90% of people believe research is crucial for society. It highlights the challenges and opportunities presented by social media for researchers to share their work, connect with audiences, and encourage interaction and feedback. Overall, it advocates for a shift from traditional academic dissemination methods to more engaging and accessible platforms to involve the public in the scientific process.

1. Research Disclosures in Social Media
Keynote
Emerging Technologies In Academic Libraries
Emtacl10
Trondheim, 26.04.2010
Petter Bae Brandtzæg
PhD candidate at SINTEF ICT & University of Oslo
pbb@sintef.no
Twitter @PetterBB
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2. 2

3. ”One of the stranger approaches to teaching science
that we've seen ” (The journal Scientific American)
Source BBC 2001: http://news.bbc.co.uk/2/hi/technology/1306364.stm3

4. disclos ure?
“The act or process of revealing or uncovering” (The free
dictionary) science
This is about democratization of science, that should fully
incorporate principles of accessibility
4

5. why should we increase access?
It’s greater competition than ever in science
The society is dependent up on systematic knowledge from
research
People are paying for most of it…..and the research needs to be
disseminated and to be accessible
Citizens do want to play a role in science – they want to know
what’s going on
5

6. only 1%
of the Norwegian citizens are not interested in research (which
is similar to other western countries)
Source http://www.forskningsradet.no/bibliotek/publikasjoner/strat_allmenforskformidl_norsk/almenf-3.html#E11E3 6

7. 90%
thinks research is of great importance for the society
Source: http://www.forskningsradet.no/bibliotek/publikasjoner/strat_allmenforskformidl_norsk/almenf-3.html#E11E3 7

8. And….new research shows that
8

9. "ivory tower of science"
Credits: http://sciencegeekgirl.com/files/2008/07/professor.png?w=300
9

10. So how can researchers disclose their
science?
10

11. What about scientists in old Greek - how did they
communicate their research?
11

12. large sheets of papyrus
12

13. and researchers in 2010?
Photo: Flickr: CitizenMedia 13

14. Traditional dissemination is important,
but not very accessible, transparent or
visible
Journal papers in traditional journals (low
accessibility)
Conference participation (low accessibility)
14

15. a coordinated, branded media event?
http://www.youtube.com/watch?v=xLilqm6GxrA 15

16. 16

17. 17

18. seeking a missing link and a mass audience
“Any pop band is doing the same
thing. Any athlete is doing the
same thing. We have to start
thinking the same way in
science.”
Jørn H. Hurum to New York Times, May 18. 2009
18

19. not everyone of us is Hurum…
19

20. but, we can use social media
20

21. Source: Taken from Espresso – brandiniltration.com and the presentation ”What the fuck is social media” 21

22. Why should we use social media?
Why should we use Internet?
22

23. this is great, but isn't time consuming and distracting?
23

24. but isn’t causing a lot of challenges?
privacy
copyright
24

25. Reason #1:
70%
Social media reach nearly 70 percent of the total
global online audience, ranking as one of the most
popular categories on the Web (Abraham,
ComScore, 2009).
25

26. facebook 400 million users
Source: Facebook statistics 26

27. twitter 75 million users
Source: RJ Metrics
27

28. Reason #2:
social media is going serious
Trender
Examples
People
Teenagers All ages
Policies/
Anonymous Real identity
norms
Education,
Purpose Entertainment business,
politics,
research
Technology Text based 3D, mobile,
communities rich media.
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Facebook: The fastest growing demographic is those 40 years old and older

29. Reason #3:
the researchers controlling the message
29

30. Reason #4:
sharing is easier than ever
30

31. Reason #5:
the open access movement!
31

32. One way media Social media
Difficult to be citied
Yes, we can
Difficult to be cited Yes, we can
Photo: videocrab on Flickr 32

33. 33

34. CitizenMedia kick off meeting 2006
34
http://www.youtube.com/watch?v=W0t7KbMuEPA&feature=player_embedded#!

35. 35

36. I am communicating
I am blogging
I am sharing my presentations
and my research papers
36

37. 37

38. my talk at HCI’09 attracted 30 people
38

39. 39

40. I also upload research papers
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41. Benefits using social media in research
Visibility: More people can see and get access to my work
Sharing: When you share your research other people will share
with you as well
New contacts: You get in touch with a lot of researchers and
other persons and institutions interested in your field
Discussion: You can discuss and get new insights in your field
Feedback: It’s motivating – ”wow, nearly 400 people have seen
my paper, and over 3000 have seen my presentation. In addition
several people have favourited and downloaded it”
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42. It’s not only about one way communication
Photo Flickr Creative commons djfoobarmatt 42

43. it’s about communication
43

44. It’s about listening
44

45. But are researchers using social media?
45

46. 46

47. 300 000 researchers
47

48. science 2.0
Science 2.0 generally refers to new practices of scientists
who post raw experimental results, claims of
discovery and draft papers on the Web for others to see and comment on
(scientificamerican).
48

49. Mass Collaboration
Wisdom of Crowds
49

50. Accessibility, transparency & sharing = innovations
Interaction between ideas, humans and content
“…it is the interaction between
data that causes change. The
fundamental mechanism of
innovation is the way things
come together and connect.”
James Burke, The Pinball Effect
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51. Accessibility
Transparency
Blogs
Wikis
Sharing Research Listening
Participation
disclosure
Mashups
Communicating
Co-creation 51

52. An academic library should be able to help
researchers to use these emerging technologies –
social media to gain more visibility and accessibility
– making research interactive - to get impact
52

53. so…don’t only make use of Britney
…..use social media 53

54. Thanks – any questions?
Contact: pbb@sintef.no or @PetterBB on Twitter
This presentation will be shared on
http://www.slideshare.net/PetterB
…….of course
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