Research disclosure in social media

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Keynote Emerging Technologies In Academic Libraries: Emtacl10 Trondheim, 26.04.2010
http://www.ntnu.no/ub/emtacl/

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Research disclosure in social media

  1. 1. Research Disclosures in Social Media Keynote Emerging Technologies In Academic Libraries Emtacl10 Trondheim, 26.04.2010 Petter Bae Brandtzæg PhD candidate at SINTEF ICT & University of Oslo pbb@sintef.no Twitter @PetterBB 1
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  3. 3. ”One of the stranger approaches to teaching science that we've seen ” (The journal Scientific American) Source BBC 2001: http://news.bbc.co.uk/2/hi/technology/1306364.stm3
  4. 4. disclos ure? “The act or process of revealing or uncovering” (The free dictionary) science This is about democratization of science, that should fully incorporate principles of accessibility 4
  5. 5. why should we increase access? It’s greater competition than ever in science The society is dependent up on systematic knowledge from research People are paying for most of it…..and the research needs to be disseminated and to be accessible Citizens do want to play a role in science – they want to know what’s going on 5
  6. 6. only 1% of the Norwegian citizens are not interested in research (which is similar to other western countries) Source http://www.forskningsradet.no/bibliotek/publikasjoner/strat_allmenforskformidl_norsk/almenf-3.html#E11E3 6
  7. 7. 90% thinks research is of great importance for the society Source: http://www.forskningsradet.no/bibliotek/publikasjoner/strat_allmenforskformidl_norsk/almenf-3.html#E11E3 7
  8. 8. And….new research shows that 8
  9. 9. "ivory tower of science" Credits: http://sciencegeekgirl.com/files/2008/07/professor.png?w=300 9
  10. 10. So how can researchers disclose their science? 10
  11. 11. What about scientists in old Greek - how did they communicate their research? 11
  12. 12. large sheets of papyrus 12
  13. 13. and researchers in 2010? Photo: Flickr: CitizenMedia 13
  14. 14. Traditional dissemination is important, but not very accessible, transparent or visible Journal papers in traditional journals (low accessibility) Conference participation (low accessibility) 14
  15. 15. a coordinated, branded media event? http://www.youtube.com/watch?v=xLilqm6GxrA 15
  16. 16. 16
  17. 17. 17
  18. 18. seeking a missing link and a mass audience “Any pop band is doing the same thing. Any athlete is doing the same thing. We have to start thinking the same way in science.” Jørn H. Hurum to New York Times, May 18. 2009 18
  19. 19. not everyone of us is Hurum… 19
  20. 20. but, we can use social media 20
  21. 21. Source: Taken from Espresso – brandiniltration.com and the presentation ”What the fuck is social media” 21
  22. 22. Why should we use social media? Why should we use Internet? 22
  23. 23. this is great, but isn't time consuming and distracting? 23
  24. 24. but isn’t causing a lot of challenges? privacy copyright 24
  25. 25. Reason #1: 70% Social media reach nearly 70 percent of the total global online audience, ranking as one of the most popular categories on the Web (Abraham, ComScore, 2009). 25
  26. 26. facebook 400 million users Source: Facebook statistics 26
  27. 27. twitter 75 million users Source: RJ Metrics 27
  28. 28. Reason #2: social media is going serious Trender Examples People Teenagers All ages Policies/ Anonymous Real identity norms Education, Purpose Entertainment business, politics, research Technology Text based 3D, mobile, communities rich media. 28 Facebook: The fastest growing demographic is those 40 years old and older
  29. 29. Reason #3: the researchers controlling the message 29
  30. 30. Reason #4: sharing is easier than ever 30
  31. 31. Reason #5: the open access movement! 31
  32. 32. One way media Social media Difficult to be citied Yes, we can Difficult to be cited Yes, we can Photo: videocrab on Flickr 32
  33. 33. 33
  34. 34. CitizenMedia kick off meeting 2006 34 http://www.youtube.com/watch?v=W0t7KbMuEPA&feature=player_embedded#!
  35. 35. 35
  36. 36. I am communicating I am blogging I am sharing my presentations and my research papers 36
  37. 37. 37
  38. 38. my talk at HCI’09 attracted 30 people 38
  39. 39. 39
  40. 40. I also upload research papers 40
  41. 41. Benefits using social media in research Visibility: More people can see and get access to my work Sharing: When you share your research other people will share with you as well New contacts: You get in touch with a lot of researchers and other persons and institutions interested in your field Discussion: You can discuss and get new insights in your field Feedback: It’s motivating – ”wow, nearly 400 people have seen my paper, and over 3000 have seen my presentation. In addition several people have favourited and downloaded it” 41
  42. 42. It’s not only about one way communication Photo Flickr Creative commons djfoobarmatt 42
  43. 43. it’s about communication 43
  44. 44. It’s about listening 44
  45. 45. But are researchers using social media? 45
  46. 46. 46
  47. 47. 300 000 researchers 47
  48. 48. science 2.0 Science 2.0 generally refers to new practices of scientists who post raw experimental results, claims of discovery and draft papers on the Web for others to see and comment on (scientificamerican). 48
  49. 49. Mass Collaboration Wisdom of Crowds 49
  50. 50. Accessibility, transparency & sharing = innovations Interaction between ideas, humans and content “…it is the interaction between data that causes change. The fundamental mechanism of innovation is the way things come together and connect.” James Burke, The Pinball Effect 50
  51. 51. Accessibility Transparency Blogs Wikis Sharing Research Listening Participation disclosure Mashups Communicating Co-creation 51
  52. 52. An academic library should be able to help researchers to use these emerging technologies – social media to gain more visibility and accessibility – making research interactive - to get impact 52
  53. 53. so…don’t only make use of Britney …..use social media 53
  54. 54. Thanks – any questions? Contact: pbb@sintef.no or @PetterBB on Twitter This presentation will be shared on http://www.slideshare.net/PetterB …….of course 54

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