This document discusses the changing landscape of science communication in online environments. It notes that more scientists now directly communicate findings online through blogging. Younger scientists in particular see value in immediately sharing new discoveries publicly. However, shifts toward online science information are not uniform across all groups. The document also examines how search engines and comments may influence audiences' views on science topics, with rude comments found to increase polarization. It argues that science communication research must inform online outreach practices in this evolving environment.
Dissemination 2.0 - the role of social media in research disseminationPetter Bae Brandtzæg
Dissemination 2.0 - the role of social media in research dissemination.
My talk at The 6th Munin conference 2011 – Enhancing publications. Tromsø, Norway, 23.11.2011 http://www.ub.uit.no/baser/ocs/index.php/Munin/MC6
QS2 Quantum Success Strategies is a virally growing new financial services opportunity that aims to empower families and assist entrepreneurs in pursuing their financial goals. QS2 Quantum Success Strategies is changing the way insurance and brokerage services are conducting business. By partnering with various carriers, QS2 Quantum Success Strategies offers land banking, FDIC Market linked CD’s, life insurance, second market annuities, automobile insurance, and much more. The possibilities are endless with QS2 Quantum Success Strategies. No other financial services opportunity has been able to expand and offer as much as this young growing company has. QS2 Quantum Success Strategies is bound to dominate the financial services industry by solidifying the way business is done through honest and meaningful relationships.
Dissemination 2.0 - the role of social media in research disseminationPetter Bae Brandtzæg
Dissemination 2.0 - the role of social media in research dissemination.
My talk at The 6th Munin conference 2011 – Enhancing publications. Tromsø, Norway, 23.11.2011 http://www.ub.uit.no/baser/ocs/index.php/Munin/MC6
QS2 Quantum Success Strategies is a virally growing new financial services opportunity that aims to empower families and assist entrepreneurs in pursuing their financial goals. QS2 Quantum Success Strategies is changing the way insurance and brokerage services are conducting business. By partnering with various carriers, QS2 Quantum Success Strategies offers land banking, FDIC Market linked CD’s, life insurance, second market annuities, automobile insurance, and much more. The possibilities are endless with QS2 Quantum Success Strategies. No other financial services opportunity has been able to expand and offer as much as this young growing company has. QS2 Quantum Success Strategies is bound to dominate the financial services industry by solidifying the way business is done through honest and meaningful relationships.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
Science and the Public: Why Every Lab Should TweetChristie Wilcox
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?”
-Alan Alda
Hazel Hall's invited keynote paper presented at Internet Librarian International, London, 13-15 October 2010. The content of this paper was developed into a journal article accessible from http://hazelhall.org/?attachment_id=105.
Social data mining beyond keywords, Francesco D’Orazio @abc3d @ Big Data London, O’Reilly Strata Conference Special, October 1st 2012 and to Big Data World Congress London, November 7th 2012
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
From the Ipsos The Open Thinking Exchange is the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Report curated by Graham Saxton, Global Insights and Andy Hunter, New Media and Digital Innovation.
In 2018, the SciELO Program will celebrate 20 years of operation, in full alignment with the advances of open science.
The SciELO 20 Years Conference will address and debate – during its three-day program – the main political, methodological and technological issues that define today’s state of the art in scholarly communication and the trends and innovations that is shaping the future of the universal openness of scholarly publishing and its relationship with today’s Open Access journals, in particular those of the SciELO Network.
The program of the conference is organized around the alignment of SciELO journals and operations with the best practices on communication of open science, such as publishing research data, expediting editorial processes and communication through the continuous publication of articles and the adoption of preprints, maximizing the transparency of research evaluation and the flow of scholarly communication, and searching for more comprehensive systems for assessing research, articles and journals.
A two-day meeting of the coordinators of the national collections of the SciELO Network will take place prior to the Conference with focus on the evaluation of SciELO journals and the SciELO Program and their improvement following the lines of action that will guide their development in the forthcoming five years.
The celebration of SciELO’s 20-year anniversary constitutes an important landmark in SciELO’s evolution, and an exceptional moment to promote the advancement of an inclusive, global approach to scholarly communication and to the open access movement while respecting the diversities of thematic and geographic areas, as well as of languages of scientific research.
Thinking in networks: what it means for policy makers – PDF 2014Alberto Cottica
Network thinking is increasingly being adopted by policy makers, even at senior level. We explore what is driving this change, and what its long-term consequences might be in a society where "smart swarms" are becoming important, and public policy is being enacted by agents other than the state. Keynote given to Personal Democracy Forum Italy in Rome, September2014.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
Science and the Public: Why Every Lab Should TweetChristie Wilcox
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?”
-Alan Alda
Hazel Hall's invited keynote paper presented at Internet Librarian International, London, 13-15 October 2010. The content of this paper was developed into a journal article accessible from http://hazelhall.org/?attachment_id=105.
Social data mining beyond keywords, Francesco D’Orazio @abc3d @ Big Data London, O’Reilly Strata Conference Special, October 1st 2012 and to Big Data World Congress London, November 7th 2012
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
From the Ipsos The Open Thinking Exchange is the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Report curated by Graham Saxton, Global Insights and Andy Hunter, New Media and Digital Innovation.
In 2018, the SciELO Program will celebrate 20 years of operation, in full alignment with the advances of open science.
The SciELO 20 Years Conference will address and debate – during its three-day program – the main political, methodological and technological issues that define today’s state of the art in scholarly communication and the trends and innovations that is shaping the future of the universal openness of scholarly publishing and its relationship with today’s Open Access journals, in particular those of the SciELO Network.
The program of the conference is organized around the alignment of SciELO journals and operations with the best practices on communication of open science, such as publishing research data, expediting editorial processes and communication through the continuous publication of articles and the adoption of preprints, maximizing the transparency of research evaluation and the flow of scholarly communication, and searching for more comprehensive systems for assessing research, articles and journals.
A two-day meeting of the coordinators of the national collections of the SciELO Network will take place prior to the Conference with focus on the evaluation of SciELO journals and the SciELO Program and their improvement following the lines of action that will guide their development in the forthcoming five years.
The celebration of SciELO’s 20-year anniversary constitutes an important landmark in SciELO’s evolution, and an exceptional moment to promote the advancement of an inclusive, global approach to scholarly communication and to the open access movement while respecting the diversities of thematic and geographic areas, as well as of languages of scientific research.
Thinking in networks: what it means for policy makers – PDF 2014Alberto Cottica
Network thinking is increasingly being adopted by policy makers, even at senior level. We explore what is driving this change, and what its long-term consequences might be in a society where "smart swarms" are becoming important, and public policy is being enacted by agents other than the state. Keynote given to Personal Democracy Forum Italy in Rome, September2014.
Thinking in networks: what it means for policy makers – PDF 2014
Brossard aaas 13 0214
1. Science and the Public
In New Information Environments
Dominique Brossard, Professor
Department of Life Sciences Communication
College of Agricultural and Life Sciences, UW-Madison
UW-Madison Nanoscale Science and Engineering Center (NSEC)
Holtz Center for Science and Technology Studies
AAAS 2013, Boston MA, February 14, 2013
2. This Talk: An Overview
• The online environment for science news
• The science information consumer
• Online content and science
• To comment or not to comment?
3. Science Communication is Redefined
“it’s not possible to talk about
science blogging without talking
about scientists blogging, or more
broadly about scientists writing.”
Franci, M. (2011). Nature Chemistry 3, 183-184
4. …Direct Communication Endorsed
Particularly By Younger Scientists
cohort shifts with more junior
scientists thinking that “[n]ew
findings of public interest should be
communicated to the public
immediately”
(Data based on: Corley et al. 2011)
4
5. … And (Science) Information Can Go Viral
Political news through indirect channnels
Penn Virality study
Berger & Milkman 2010
5
6. THE PROMISE OF THE
New Communication Environments …
NEW INATION COMEALTH
provide essentially unlimited
information
on a large number of issues,
which can be obtained anywhere
and
with relatively limited effort
and opportunities for citizens to
connect with others through social
media and other 2.0-type tools to
make sense of this information
10
7. This Talk: An Overview
• The online environment for science news
• The science information consumer
• Online conversations about science
• To comment or not to comment?
8. A New Active Online Science Audience Online
National Science Board 2012
15
10. But For Now, These Shifts Are Not Across The Board
BUT FOR NOW, THESE SHIFTS ARE
60 NOT ACROSS THE BOARD
(scale range partially displayed) male
55 female
Percentage
50
45
40
Traditional media Television Newspaper Online / Online-Only
mixed (20% of pop.) (16% of pop.) Traditional media (7% of pop.)
(23% of pop.) mixed (34% of
pop.)
Su et al. 2012
13
11. BUT FOR NOW, THESE SHIFTS ARE
But For Now, These Shifts Are Not Across The Board
NOT ACROSS THE BOARD
65
Education low
(scale range partially displayed)
60 Education high
55
Percentage
50
45
40
35
Traditional media Television Newspaper Online / Online-Only
mixed (20% of pop.) (16% of pop.) Traditional media (7% of pop.)
(23% of pop.) mixed (34% of
pop.)
Su et al. 2012
14
12. This Talk: An Overview
• The online environment for science news
• The science information consumer
• Online content and science
• To comment or not to comment?
13. What Do These New Information Environments
Look Like for the Science Information Consumer?
For nanotechnology, discrepancy between
Searches:
what people look for (tracked by
Nielsen online)
Results:
what search terms are suggested to
them (Google suggest data)
what they find (content analysis of
top ranked search results in Google)
Ladwig et al. 2010
17
14. What This Means for Science-Informed Audiences
Potential of “self-reinforcing informational spirals”
Page Google
ranks Suggestions
Traffic Searches
Are opinions formed based on how Google presents
results rather than on what individuals are searching?
Li et al. 2011; Brossard & Scheufele 2013
18
15. Information is Contextualized
Online newspaper articles or TV shows not
consumed in isolated fashion, but
contextualized
reader comments and feedback
Facebook posts/links with “Like” buttons
and comments from other users
Tweets - RT
…
… how are these formats impacting consumers
views?
19
17. Tone of Comments In Blogs Change
Our Judgments About Online Science Stories
Experiment involving a representative
sample of the American population (N=1,183)
Subjects randomly assigned to 2 types of
comments following a balanced news story
about nanosilver:
Rude blog comments
Civil blog comments
Anderson et al. (in press)
20
19. In a nutshell …
People who read the uncivil comments (which use the same
screen names and content and just differ on the tone) end up
walking away from the story with a much more polarized
understanding of the actual risks connected with nano
20.
21.
22. In Sum …
An evolving science communication environment, in
which the science information consumer constantly
encounters contextualized information in an online
world
How do we deal with comments?
Research in science communication needs to inform
online science communication practice
21